What our next step after hitting by Penguin 2.0
-
Hi Everyone,
Any idea about what the next step after hitting by Penguin 2.0
We go for more link building or content optimization or some thing else..?
-
Thanks Eyepaq & Ruth!
-
I'd recommend checking MozCast.com to measure overall volatility in the results page - but I agree that dropping from #3 to #10 doesn't sound like a penalty. Remember that Penguin et al are updates to the whole search algorithm, so in addition to big shifts there are also going to be a ton of smaller changes as Google tweaks what works and how well it works. It's definitely something you can recover from. Take a look at the sites that are ranking above you now: what do they have that you don't? That will give you some insight into what you need to start improving first.
-
Hi,
If all keywords dropped - and most (90% at least) are +50 as far as position now then Penguin can be the reason if that happen during the update timetable. otherwise the reason is different and I hope for you that you are not under Penguin as far as filter because that will be costly.
If you jump from #3 to #10 and so for some keywords that is probably due to "the google dance" - it means you don't have enough stability to maintain one or more keywords stabile and when a new link appears google might dance with your rankings before trying to stabilize those - it dosen't mean you are necessarily doing something wrong - and whatever you do don't change your strategy based on those movements - unless you are doing something spammy and in that case you need to stop anyway (if you care for the project long term).
Cheers.
-
Thanks for your reply.
Yes from #3 to #10 but this is something that just happened and I was searching for a reason and coincidently the penguin update was around the same time.
I track my keywords, thats how I knew that I dropped in the serp.
I try to keep all the link building white hat but a few bad links may have slipped through.
Ill go back and see what the top 3 are doing. I know they arent actively working on seo so hopefully Ill be back soon.
-
Hi,
I was ranking 3rd for my local search and now Im the last result on the page.
** So from #3 you got to pos #10 ?
If so, this dosen't look like Penguin - it would't be that "soft". With penguin you are on pos #3 and then .. nowhere in sight (+50 at least) and it's site wide - so that means you lose rankings more or less on all keywords.
For now your visibility with external tools is not available so it's hard for me to say , for now, if you lost rankings or just on a few keywords - but you should see that in your internal tools like Google analytics and Webmaster tools and in SEOMOz if you track your keywords here (you should :).
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
** The link building part is very tricky: did you went above the "call of duty" ? If you did - it may or it already back fired.
Overall - my personal best advice is to look at everything from a Serp point of view not independently to your site alone. Look at serps for your keywords and see what others are doing, building and so on.
Cheers.
-
Hi All,
I am not sure what to do either! I was ranking 3rd for my local search and now Im the last result on the page. Compared to some of the recent posts Ive read on this forum its not so bad but super frustration.
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
My domain is www.x4dc.com
-
Hi,
Penguin 2.0 is not only about links - actually not even half of the sites impacted by any Penguin updates were about links only.
I am not saying is not about links - If you can post the URL - someone here for sure can have a look and send you a second opinion as far as reason.
But if it's about links you will need to have a more deeper look at the domain link profile and see how you can balance it. (and by link profile I mean everything links, domains, class c sources, anchor text - especially anchor text, link placement ration - real estate and more).
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Still no good search results after 2 months of indexation
Hi guys, One of our website (https://www.residentiebosrand.be/) has been online for about two months. It's indexed and Google shows search results. But the website is not ranking on the keywords it's supposed to be ranking: 'residentie bosrand'. How come we still don't find the website on the first pages in the search results, while these are the main keywords on the website's URL, page, ... ? Best regards,
Algorithm Updates | | conversal0 -
What is your hypothesis why Panda/Penguin recoveries happen over months after an algorithm update rather than over night?
We have experienced many scenarios were ranking recoveries from clear Panda and Penguin penalties on our sites don't necessarily happen with the launch of a Panda/Penguin update but instead trickle back in over weeks and months after a confirmed algo update. A good example is shown in the image which shows a panda recovery for a high volume keyword. What is your theory why these ranking recoveries happen over weeks vs instantly? qCWliLF
Algorithm Updates | | italiansoc0 -
Google Penguin update
When Google Penguin update will run again. The last time was in October 2013 and I'm still really curious now. Or have they stopped this and this is now continuously just like the panda?
Algorithm Updates | | NECAnGeL0 -
Big hit taken on Google Search in Jan - Any Ideas?
Hello, I manage a news site that gets new items posted daily. We had had a pretty even keel with Google search and ranking for some time now only on the 9th Jan we took a massive drop and have no recovered except for one big spike on the 29th January. The only think we had done differently was not post as much over Christmas for about a week as people were on holiday but if this was the reason for it the posting is back to normal now and has been since the 6th Jan and nothing has recovered. The site is wjlondon.com - any ideas greatly appreciated. Thank you
Algorithm Updates | | luwhosjack0 -
Profile Picture Display Next to Map on Google Search
On a recent Google search, I noticed that the top result also displayed the Google map of the location next to it but aside from that, it also displayed that business' Google+ Profile picture. I'm wondering how that is done. We have a Google+ account as well with an image associated with our business. At this point, the map doesn't even display for our business, but how does one get the map and the profile picture to appear on search results? Here's a link to the search result in question:
Algorithm Updates | | atuomala
http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&q=tech+squad+wi&oq=tech+squad+wi&gs_l=serp.3..0l2j0i30l2.6041.6590.0.6592.3.3.0.0.0.0.79.158.2.2.0.les%3B..0.0...1c.1.4.psy-ab.DoA-PSlyt-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=b5d841bb1ab219dc&biw=1440&bih=785 tech_squad_serp.jpg0 -
Do I nee 2 sitemaps?
Our ecommerce software produces a sitemap.html which is very large. We also use a sitemap.xml file for Google and other main search engines. Is there any point in maintaining the sitemap.html or should we hide it?
Algorithm Updates | | FFTCOUK0 -
2 Domains With Same Name But 1 With A Number
We have been marketing a website for a client with a domain name example2.com. Their main site example.com is used to post information about their services and example2.com is their eCommerce site they use to sell their products. After the Google Penguins update, we have lost all rankings for example2.com. We did not do any unethical, black hat SEO and I am pretty sure its wasn't just mistakenly blocked. We use the same strategy for our other clients and they have not been impacted. Do you guys think the domain name has anything to do with it? Whats odd it example.com is now ranking for some keywords that example2.com used to rank for. We have never marketed that website or anyone else for that matter. I have been scratching my head over this one for the past week and this is the only feasible problem I can think of.
Algorithm Updates | | ArgosSEM0 -
Panda Update 2.5
All right mozers... What do you think? Apparently Google has just realized the next wave of "Panda" .... I'd love to hear your experiences with the new Panda Update. Have you experienced any decline in organic traffic?
Algorithm Updates | | NerdsOnCall0