Why is my domain authority lower than my competitors ?
-
I am totally confused with the information that I am getting from the Site explorer. My domain authority is 26, while my competitor's is 29.
I am confused because every one of the factors that SEOmoz uses to determine our domain authority has higher rankings for my website. My SEOmoz rank is higher, my external followed links is higher, and so forth.
The only factor that my competitor has with a greater ranking or number is that they have more internal links. I used the link metrics portion and added their URL to see all of this information.
Can anyone tell me how this is possible ?
My domain is www.Prickettproperties.com and one of the ones that I am looking at comparing is www.liquidlifevacationrentals.com
-
no - chicfamilytravels.com/ is do follow.
Please refer to - http://googlewebmastercentral.blogspot.co.uk/2013/02/a-reminder-about-selling-links.html
-
If you look in OSE >> set Show 'only follow' Links From 'external' >> hit Filter >> scroll down and look at the links showing (img alt) (img) [No Anchor Text]. These links are not no-follow.
There is some social activity under the non www version in OSE.
-
Thank you! What banner links are you referring too ? I will have them fixed asap.
Also, I find that the social media likes and so forth in the site explorer are off by a ton of likes on both of our parts. Why is that?
-
At a glance the page authority of the competitor is slightly higher and they have more social activity. You may have more linking domains but they have some 301 redirects coming in.
Personally I would not focus on this and continue to build a sound link profile.
I would also double check your banner links are set to no-follow!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big drop in Domain Authority score
Hi I am managing a website, that in May was indexed at 67 i DA - then we installed SSL and we dropped to 26 and we're still there - I do not now, how I can change my site, so that I can regain some of the DA. It is a wordpress site and we used a free SSL certificate and I have detected no problem with the 301 redirects. Do you have any insights or tips?
Moz Pro | | Stine-Dahl0 -
New to Moz, need some probably basic answers about Keywords, Linking, Competitors and General SEO
Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson
Moz Pro | | BiltHamber10 -
Strategies for discovering competitors and selecting key words
Hey Moz community! What are some tools to use to find out who my competitors are and which keywords they are ranking for? Next, once I have found out this information, is it best that I try to outrank my competitors for thee same keywords? Or should I be going for key words that are more specific? What strategy should I use when selecting my key words...? Any help or advice is MUCH appreciated! Thank you in advance.
Moz Pro | | StoryScout0 -
Backlink of competitor inner page
How to understand from where the link to a competitor's internal page http://www.exampledomain.com/contest/book are coming? I mean, we want promote the same "event" but we want understanding where the competitor is already present. Open Site Explorer doesn't have any data for the website listed but I'm sure that the page has a lot of backlinks (I've verified the first 50 manually in Google.it) Many Thanks for all your advices.
Moz Pro | | YESdesign0 -
Keywords rankings compared competitors not working
Hello, My keywords rankings compared competitors is not working : http://screencast.com/t/x88Z6tXB2r For months I've never have any stats in the competitors columns, why ? Thank you
Moz Pro | | JeanlouisSEO0 -
How do I get our full domain link profile?
With Open Site Explorer I have exported our domain link profile but I only get 65 domains returned when our marketing software reports that we have 315 . . . I know that some domains point to www.bluelink.ca which redirects to www.bluelinkerp.com. Is Open Site Explorer missing these links?
Moz Pro | | BlueLinkERP0 -
Number of Linking Root Domains using EXACT match anchor text
Recently, I read an article a post here in SEOmoz blog talking about competitive backlink analysis. (http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis). Could anyone please indicate me the way to retrieve the next two metrics from the SEOmoz account? Number of Linking Root Domains using EXACT matct anchor text. Percentage of anchors with EXACT match anchor. Thank you in advance!
Moz Pro | | KostasKostalampros0
