What is the difference between "Organic Traffic" and the "Non-Paid Search Traffic" default segment in Google Analytics?

[FPD_NYC]

These two filtering options ("organic traffic" in the left sidebar and "non-paid search traffic" in the advanced segments) give me slightly different numbers. Any idea why this would be the case?

[evolvingSEO]

Thanks Randy! It was my understanding that they were identical as well.

[RandyEpp]

My apologies!

After a check: My sites the organic search traffic and the non-paid search traffic are identical. I did this across 6 sites with both ppc and non-ppc as well as eCommerce and non-eCommerce.

Have you tried to change the date ranges and do comparisons? It would be easier to find out if it only happens over one period of time.

Thanks,

Randy

[FPD_NYC]

Hi Randy,

Thanks for your response. I meant to distinguish between organic search traffic, which is located on the left sidebar, and the advanced segment "non-paid search traffic." I get different numbers for these two filters for certain clients, and I think it has to do with whether or not the client also does PPC.

I think your response distinguishes between the advanced segments "search traffic" and "non-paid search traffic," but that isn't what I meant.

[RandyEpp]

"Search Traffic" includes visits from your search engine based ad campaigns, whereas "non-paid search traffic" does not.