Links from other sites in our network
-
I work for a large publisher with many websites, and it's common for our biggest sites to link to smaller sites within the network. These links are follow, site-wide, anchor text-optimised footer links. I think it's obvious that these links are harmful to the smaller sites that are being linked to, but it's hard to convince others of that, particularly because the toolbar PR benefit is very obvious.
Do you think it would be better to:
a) Remove the links completely
b) Keep the links, but make them nofollow
c) Keep the links (as it's not harmful)
Thanks
-
As a matter of dealing with all the links uniformly, your best long-term choice is keep the links make them all nofollows.
-
This doesn't really answer my question but it doesn't look like I'm going to get any other responses.
-
I think it's obvious that these links are harmful to the smaller sites that are being linked to, but it's hard to convince others of that...
but I don't have much control over the sites that are linking out....
If this is your situation it will be difficult for you to help the company.
It seems that you are responsible for waging war but they will not allow you to pick up the sword.
-
Thanks. Good idea, but I don't have much control over the sites that are linking out. Removing the links or adding a nofollow is possible, but creating new pages is not.
-
I would make an internal page where you link to other company properties. This could be done on an "about us" page.
I might also have a small number of relevant links, in content, where it makes 100% sense to the visitor.
That is what I do on my sites. I don't have a lot of links between them. Where I do have links they are usually domain names for anchor text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking root domains to your own site
I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks
Link Building | | unlimitedairbrush0 -
Internal Links - First Link Rule Confusion
Hello All - I would like to create a guide for my team of rules for internal links and I could use some help. My understanding is that Google only counts the first link to a page, so any crafted keyword text links within the content do not count if the page in question is linked to from the main navigation. Is this correct? For example, if the menu or drop down menu in main site nav (which exists on all pages of the site) includes a link to a particular section that will be the only one that ever counts since the menu is on every page? Example: let's say a website selling cat toys includes a drop down menu on the homepage with links to "holiday cat toys". Does this mean that no other text links in content on the site will support that page from an SEO perspective since the link is in the main nav and will always be the first one counted? In the past we have added text links in the content on the homepage to important pages on the site. It seems to work, though now I'm questing these tactics based on the first link rule. I would appreciate some advice, clarification, thoughts, etc. Thanks!
Link Building | | JBMediaGroup0 -
How can create links of our website on . edu and .gov sites?
I want to create links on .edu & .gov sites for my website . So, what kind of activities we will do for this process and how? Can you also provide list of .edu and .gov sites for create backlinks?
Link Building | | surabhi60 -
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Is building a Link Network from scratch a good idea?
My SEO agency are suggesting that they will build a Link network from scratch by buying domains and building blog sites on them. All sites that link to my site would in theory be 'clean' and as we build up their authority we increase the value of the links to my site. One of the upsides is taht we would have complete control of all the links. This does sound a bit spammy but in theory could it work?
Link Building | | Johnnyh
Any input is much appreciated. Regards John0 -
How to find inbound links to my site
Hi I purchased a rank 1 domain which i have now put a wordpress blog on. Is there a way I can see all of the inbound links to this site or any of the inbound anchor text? I want to try to rank for the keywords it used to. So really i need some historical information or at least what is linking to this domain. Thanks Chris
Link Building | | chrisleonard0 -
If Google truly penalizes sites for bad linking, could my competitor sabotage me?
I am sure this has been discussed before (I am new). I am very paranoid about upsetting Google with questionable SEO practices. The white hat people sometimes claim that google will penalize you for bad linking, paying for links, buying social bookmarks etc. If this is true, could my competitor do this for my site to lower my rankings? I would never know about it until it was too late. If they can't do this to me, then what's to stop me from doing it to my own site? Maybe I am missing something here. Thanks for your input.
Link Building | | frankthetank20 -
Genuine Adult Product Site, Positive or Negative for Links?
We have client that have a non spam site that sells genuine adult products, that include penis pills and penis enlargement products. My worry is that as these products are often associated with spam and link from this site my have a negative impact if Google et al view them as spam, should i consider no-following these links?
Link Building | | EAOM0