Is it still best practice to optimize your site with geographic long tail keywords?
-
Since Google is tailoring search results to user IP and location, is it still best practice to optimize your site titles etc. with long-tail geographic keywords? For example, instead of optimizing a page for "dentist in West Palm Beach, Florida", search users who are IN West Palm Beach can just search "dentists" and a list of local dentists will be displayed (both in the local listings AND organic search listings). I'd love to see Rand cover this on a Whiteboard Friday!
-
Hi Ricky,
Absolutely, when working with local businesses like dentists, you should be specifying their location in many areas of their website. These might include title and meta description tags, alt tags, link anchor text, on-page content, and schema-encoded NAP (name, address, phone number) on the footer and contact page of the website. Of course, do this in a non-spammy manner - as Wesley mentions - stuffing is neither necessary nor desirable. Your brick-and-mortar clients will typically be hoping for inclusion in Google's local results for the city in which they are physically located. Google will show these results both to searches who are in that city or who are including that city in their search term. For SABs (service area businesses like plumbers and carpet cleaning companies), again, the client should aim for local inclusion for the city where they are physically located, but organic inclusion for their service cities where they aren't physically located. This is how it typically works.
-
Optimizing the page with geographic long tail keywords is still best practice.
Google does display local search results based on IP adress when they have access to the location data of the given person.I would still recommend using the location based keywords as long as you don't keyword stuff your texts.
Hope i answered your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl Test - Taking too long
The last crawl test I invoked seems to be in progress for over 24 hours. The one before that completed in a few hours. Wish there was a progress indicator or an option to cancel. The crawl (from Tool > Crawl Test) should not take this long. Any ideas or suggestions? Also, the keyword research tool (plus a few others) have been down ever since I signed up. Is this a normal?
Moz Pro | | MomoMasta0 -
What is keyword difficulty
I see in SEOmoz ..........there is a keyword research tool which show keyword difficulty............. I want to know about keyword difficulty and what i understood after seeing this result
Moz Pro | | slrana1 -
Keyword Difficulty Tool not working!
Hello everyone, I quite new to the pro service and I am still on my free trial and I have to say that it is perfect! However, I haven't been able to use the keyword difficulty tool for a couple of days as it keeps saying that there is a problem and that I should try again in 20 minutes. I tried several times and 9 out of 10 times I get this message. I have only managed to get a couple of keywords analyzed. Keep in mind that most of the times I am not using English terms but since it worked in the past I would think that this is not the problem. Any thoughts on how to fix this issue? Thanks in advance!
Moz Pro | | Somondo1 -
How long is a full crawl?
It's been now over 3 days that the dashboard for one of our campaigns shows "Next Crawl in Progress!". I am not complaining about the length... but I have to agree that SEOMoz is quite addictive, and it's quite frustrating to see that everyday 🙂 Thanks
Moz Pro | | jgenesto0 -
Best Online Branding Strategies?
Hi all, The CEO of my company wants me to start branding the company, basically from the ground up. I've been doing a bunch of reading on how to properly do this and only got so far as to be reiterated the same exact jargon everywhere I go: -"Put your logo everywhere" -"Have a clear company motto" -"Use branded keywords in backlinks" -"Include your logo and social links in company-wide email signatures" -"Make sure your brochures match your website, etc. etc. etc." I've not yet seen something I feel is worthy to report back to big boss as far as an good SEO strategy that is impressively branding central. Can anyone refer me to some GREAT articles with a to b instructions on exactly how to implement these branding strategies? The more creative the better. I'd be forever appreciative! Derek
Moz Pro | | DerekM880 -
OPen Site Explorer listing criteria?
Checking link data for a potential client who has given me access to their websmaster tools account, I've noticed that Google list over 150,000 "Links to Your Site" but yet OSE only reports a tiny fraction of this number.
Moz Pro | | G-DC
I have manually verified that there are in fact direct links from the sites that are listed in Webmaster Tools but not in OSE. Does OSE discard some links? Is there a reporting lag? Does anyone know why there would be such a large discrepancy?0 -
How do I delete a url from a keyword campaign
I have a couple of urls that are associated with the keywords in my campaign. They are no longer valid so how do I remove them?
Moz Pro | | PerriCline0 -
Avoid Keyword Self-Cannibalization
I'm still having issues with this self-cannibalization...it's referencing my tags as links that are doing this... should i remove the tags on my posts that are exact keyword matches to my article? for example, this post generates an 'a' through the on-page optimization tool for the keyword 'kw cares'...they only thing i receive a warning on is the self-cannibalization. http://www.youdrivethesuccess.com/tag/kw-cares/ Cannibalizing link - "kw cares" is it best practice not to have your tags match your primary keywords? any guidance is appreciated!
Moz Pro | | brentmitchell0