Should I remove our videos from DotSub.com to try & boost our Wistia videos?
-
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question.
I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd).
Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess?
Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar"
All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions.
Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site?
What do you think?
-
Hey Dana,
I'd answer this question... with a question, which is "where are your audience?".
Syndication across platforms is only going to be valuable in so much as it reaches more of your target audience and so I'd suggest starting with working out who they are and where they hangout.
My perception is that you're going to hit the point of diminishing returns pretty quickly after you cover off YouTube, Vimeo and potentially Daily Motion (if you're accepted), but for your niche, there may well be other sites which have a concentrated pocket of your target audience.
I'd ignore the list of sites you linked to altogether, as I think it's completely wrong. They seem to have confused "highest traffic" with PageRank and then lump hosting platforms (which don't display user submitted content on their sites) into the mix.
Cheers,
Phil
-
Hi Christy,
I think the jury's still out. The original intention was to syndicate our videos across as many channels as possible. Given that we aren't going to hire an agency to do it, the submission process comes down to me, and honestly, I still haven't finished submitting all 140+ of our videos just to DotSub.com alone, let alone the other possibilities on this list.
I am thinking maybe I didn't ask the question the right way around and perhaps I should start a new question like "What are the benefits, if any, of syndicating your video content across as many free video channels as possible if your goal in creating videos is solely brand awareness?"
In other words, our videos weren't created to gain links. They were created to gain eyeballs and awareness. That being the case, wouldn't it be better to upload as many as possible to as many placed as possible, especially if it doesn't cost us anything more than the time it takes me to do the submissions?
Thoughts?
-
Did this answer your question, Dana?
-
Hey Dana,
Basically - I think you need to test this and test it again to find the solution :).
The DotSub content is essentially behaving in exactly the same way as the YouTube versions of your video - that is ranking well but driving traffic to a siloed page with just the video on and no way to drive further conversions. Given that the tutorial style of the content isn't very sales focused, I wouldn't be too concerned about that, but since you're splitting traffic between DotSub and YouTube - you're not doing all in your power to optimise your YouTube channel. Should you move just to Wistia and YouTube? - I think that really depends what you're trying to achieve with the videos. Currently I don't feel like they're amazing direct sales tools, so I wonder how much ranking your own domain for the terms in questions matters a great deal to the bottom financial line? The only way to really know that will be to test it rigorously.
You'll certainly be cannibalising direct traffic unless you choose just one channel, but really I think the question boils down far more to "what will be the best use of these videos?"
Cheers,
Phil.
-
Hi Dana,
I agree I think you should get as many people as possible to weigh in on this. It's an important issue and I would be very happy to see more people away and is well with their opinions or what they've learned in the field I think this is a very important topic to a lot of people and should get quite a bit of attention. Hope you're doing well
Sincerely,
Thomas
-
Thanks Thomas!
Okay, so I have one vote to take them down.
Interested to hear from others who have an opinion on whether they should stay or should they go?
-
hi Dana,
I would have to say that having your videos up on similar public systems like YouTube Dot.stub along with mimeo it unless you're running professional and not allowing it for public use.
Unfortunately, that will give all ranking of your video to whatever public hosting provider you have chosen. Because knew it most likely not want to compete with them I would take them down however before doing so I would console with Phil at distilled he knows his stuff especially about videos and I'm sure he'd be happy to help.
http://www.distilled.net/about/people/phil-nottingham/
Wistia Is a fantastic tool will allow you to rank very high and but you don't want to compete for your own videos and the fact that you have the ability to take them down makes it an easy choice. I would take them down.
http://www.distilled.net/blog/video/video-seo-tactics-to-get-ranked/
I believe this to be an excellent guide for your choice.
http://www.distilled.net/blog/video/getting-video-results-in-google/
Wistia also offers a fantastic transcription service with 24 hour turnaround
I hope I have been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.re or .com domain
I am thinking about changing the name of my site. The new name is available with .re domain (that spells the name) or a .com. I have registered the .re and the .com is parked and for sale so my question has 2 parts. Is it worth buying the .com or do I really not need it? How much does it matter in terms of losing traffic and other factors? If I do buy it which should I use as the primary domain? Thanks!
Branding | | yojimbo230 -
Do .CO domains rank up just as easy as a .com domain?
I have ran across a very good .CO domain and am thinking about making it into one of our main websites. I have no experience with them. I have used/bought just about every other domain type out there, but I have never used a .CO yet. The domain I was able to purchase was seobusiness.co for $5.00 - regardless if I am able to use it for our main brand if they don't rank up the same, I will use it for something else. The site isn't up yet btw, so no need visiting it... The keyword gets 1600 exact hits a month give or take a few of course - thats just the Google tool estimate. Matt Cutts says that they can rank up the same, but I am looking for more than this. Does anyone have some proof that .co's can rank up? I hate to put 2-3 months of solid work into this to rank it up for SEO business and it doesn't want to rank due to the .co. Thanks in advance for your time.
Branding | | MarketingOfAmerica0 -
Ideas for formal (prom) suit & dress giveaway contest
Hi fellow Mozzers, I'm hoping to do a bit of brainstorming if you don't mind helping out. We've never done a contest for our clients before, so want some ideas on how to get the most out of it. In Australia it is coming up to formal (Prom) time, and our client sells boys suits and girls formal dresses, so I figured it was a great time for a contest. It's a brand new SEO client, so it's quite late notice...the competition can only go for about 3 weeks because most of the school formals are around late November, early December. (Not ideal I know) The client is willing to give away one free suit, and one free dress, and I want to brainstorm some ideas on the format of the contest, e.g. what should people have to do to enter the draw? Avenues we plan to promote are: Facebook (they have 600 likers), Twitter (currently not many followers), I'm thinking Australian mummy bloggers, free contest listing websites, email database. Any other ideas for promotion? The goal for the contest is to increase brand exposure, and to attract lots of links. Looking forward to hearing your suggestions. Thanks, Karl
Branding | | Static_Shift0 -
Video Hosting and SEO
Generally speaking self hosting of video is good for SEO. But if a client has a weekly/daily webshow that they will be launching (from scratch), how should we handle the hosting? Is onsite still better? Should we use Youtube to start and gain traction and than swtich once we have built viewership or Should we use self hosted video and than post it to Youtube at a later date?
Branding | | greenergrassmarketing0 -
What is the correlation between Organic & PPC CTR?
I'm interested in finding research / studies on the correlation between organic and PPC CTR. I've heard panelists at Search Engine Strategies conferences cite research stating that simultaneously ranking organically and serving PPC ads for the same KW increases the chance of getting click-throughs (versus being in organic OR PPC space only). I think, but I'm not sure, that it might have been a comScore study but I haven't been able to find it on their site. Is anyone familiar with this study (or a similar study)? If so, please point me in the right direction and include a link, if possible. Thanks in advance for your help!
Branding | | DentalPlanSEO1 -
HubPages.com?
Hi All, Does anyone have any info/opinions/scoop on HubPages.com? A client is considering using the service and I don't know much about it. Having a hard time figuring out the SEO value it would provide. It doesn't nofollow the links you create, which is nice, but not sure if the pages you create on this site provide any real link juice. Client isn't interested really in generating revenue, but rather just wants to help increase exposure for his brand. He already has a blog going, so I'm trying to determine if putting in effort to creating articles on this site would be worthwhile, or if we should focus efforts more on other backlink methods, such as guest posting on blogs. Anyone have thoughts?
Branding | | MikeQ-BACC0