Old landing page modifications - should I change the content?
-
One of our most popular landing page is starting to be a little bit out dated, should I keep the old content and update with newer text or is it safe to completely replace the old content with the new content without losing our organic traffic on this page?
-
I suggest updating the content all together, but doing so wisely. Use analytics tool to determine what keywords your visitors searched to find your page. Then, compare those keywords to the keywords for which you want that page to rank.
For instance, if you are selling Cracker Jacks and your page ranks for ballpark snacks, then optimize your page properly for both keywords. I have several pages on my website that rank for more than one term. However, be sure to select one focus keyword, whichever you feel is most important to your success, and then include your secondary keyword throughout the text.
One last thing: Let's say you have 1,000 dedicated visitors. If your content remains the same over the years, that number will dwindle or your dedicated visitors will visit your page less often. However, if they see you are updating content, that will entice your visitors to check back on your site often to see what additional changes you have made. Google also loves to see fresh content and helps improve your search engine results.
I hope this helped!
Regards,
Meghan -
I would just update the content. If it's already irrelevant then youll see more users leaving. I wouldnt worry about it losing traffic because of that. You might actually be able to get more traffic once its properly optimised with other keywords that you've already gotten using analytics from past traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Single Page on my client's website is not crawling and indexing new changes. What could be the possible reason?
I made several changes on client's website on different pages, changed titles, add content on few pages, moved blog from subdomain to sub directory. Everything is crawled but there is one page on the website (not part of the blog) that isn't getting crawled in Google and picking up changes. The last crawl of the website is 2 days back whereas that page was last crawled on 30th sep. I just wanted to know the possible reasons and has anyone encountered this before?
On-Page Optimization | | MoosaHemani0 -
Duplicate Content - What can be duplicate in two different product pages.
I am having a hard time understanding how my 3 different product pages are being shown up as Duplicate Content in s crawl. Some of my 21 different pages are being shown as duplicate content. Here are 3 of those: 1. http://champu.in/korn-rock-band-mens-round-neck-t-shirt-india 2. http://champu.in/stop-the-burning-mens-round-neck-t-shirt-india 3. http://champu.in/funny-t-shirts/absolut-punjabi-red-men-s-round-neck-t-shirt Can someone help me with this. Thanks in advance 🙂
On-Page Optimization | | sidjain4you0 -
Duplicate content
Are images considered duplicate content too? Example:
On-Page Optimization | | BridalHotspot
I've got a size chart on each my lingerie pages. All written content is unique but I'm using the same chart for all those pages.0 -
How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
Hello, As I have the Pro Account in SEOMOZ . I have created the campaign for my website and I have seen the warring for on page analysis for Too Many On-Page Links. As per my knowledge in past it's matter that you can put maximum 100 links per page but now is it still matter or harm if pages has Too Many On-Page Links? And if yest then please let me know the best method to reduce my On-Page Links with out doing any major changes in website
On-Page Optimization | | jemindesai0 -
Summarize your question.Images being seen as duplicate content/pages
My images suddenly are appearing in my crawl reports as duplicate content, without meta tags, this happened over night and cant figure out why.
On-Page Optimization | | RBYoung0 -
Jquery in top of page vs text on bottom page
Is it the best way to use jquery sliders on the top of your page to still get all your text above the fold and score in search engines? for example: http://www.wolf-howl.com/wp-conte... is much better to score high ranks in search engines than http://www.wolf-howl.com/wp-conte... ?? Thanks!
On-Page Optimization | | HMK-NL0