Content Architecture - Breakout Pages
-
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information?
The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
-
Thanks Sarah. Good luck!
-
Thanks for the answer. You got my wheels turning and I was about to think through it.
-
Hi Sarah,
It depends. Can you purchase each product from that one page?
How do the keywords differ from the summary page vs the "would be" product pages?
The usability and common sense of it may depend on the answers to the above questions.
It may make the best sense to land on a branded summary page and link to individual products. Or not.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
About Page - optimization keywords ideas
I am interested to know your thoughts on which keywords to target for your about page. While most keyword strategies are about creating or optimizing pages on categories. This is great for product/service page ideas, but I never know what my about page should come up for. Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for; I.e We rank well for "web design [location]" not so well for "[location] web design" Regards Rod
Content Development | | VelocityWebsites0 -
How realistic is it to get to googles first page
Hello, I cannot say what my website it for, as it is very unique ( or will be for the next 4-6 months ). I am currently developing this site now with the view to launch next month. I will be doing every bit of on-site SEO as possible. Spending countless late nights perfecting it, referring to MOZ checklists and blogs. When the site goes live my team of 4 will be constantly marketing/SEO for around 5 hours each a day. Things like doing guest blogs, normal blog posts, link building .... essentially all aspects that need to be covered. As well we are consulting with an SEO company to help us too. I have 1 main keywords which I need to rank for ( I can't show these ). This keyword has a 62% keyword difficulty, however, the website with number 1 position for this keyword only has 8 Domain Authority and 23 page authority. Given the fact 4 of us will be doing non-stop of-site SEO, aswell as paying an SEO company and in general my content and site structure will be a lot more releveant for the user. Is it possible for me to rank in the top page of google within 3 months of launch, and become rank 1/2 after 4-5 months? Thanks
Content Development | | Matthew_smart0 -
Is there a way to set up a wordpress site so that the content is changed based on a location?
I have a site I am building that has information that shifts based on weather conditions and location. Is there a way to have information sort based on a users geographic location? I am trying to figure out the best way to do this.
Content Development | | Ron_McCabe0 -
What makes high quality content?
Content is becoming more and more important in rankings and I was wondering what exactly Google defines a good content. Any ideas?
Content Development | | EJDekkers0 -
Using syndicated content / videos
Hi all, We are looking at using some syndicated video content on our main category pages. We are an pharmacy and offer prescription medicines (Yes we are NHS registered and no we don't sell generic products). I want to use the videos to increase the UX for the category pages and increase stickiness......however i am a little worried about how Google will see this. We don't have the time or budget to create our own videos but the rest of the content around them is all ours. The videos are provided by the NHS so they are good quality content and should add value to the consumer. Will big G stiff us for doing this?
Content Development | | nicc19760 -
Should I put the date on a new content page to show users when it was written or updated?
I've been asked this question at work and not certain of the answer. Personally if I see an 'old' date in a meta description on Google I often scan for more recent articles. In other words it can act as a deterrent. We are a very big social networking site with a large content section. For some of our content the date might be relevant, such as legal information, but often it isn't. Are there any SEO factors in dating content?
Content Development | | CecilyP0 -
Is putting introduction to new stories on the front page a good idea
Hi, i am trying to find out if i should be putting all the introduction to new stories on the front page of my magazine www.in2town.co.uk. I am not sure if to just put certain stories on the home page or if it would be better for seo reasons to put everything on the front page for the search engines to pick it up quickly. so for example, all health stories, all news stories and all lifestyle stories that have their own section, should i make sure that they all appear on the home page as an introduction. Or should i have them kept in their own section please do let me know
Content Development | | ClaireH-1848860