What makes high quality content?
-
Content is becoming more and more important in rankings and I was wondering what exactly Google defines a good content.
Any ideas?
-
Thank you all for your answers...very helpful!
-
Keep in mind EJD, that content is but the means to an end--it is the visitor interaction/engagement that you (and Google) after and content is the catalyst that makes it possible. What makes good content? As Alan says, it's content that is being linked to and clicked on, as well as shared and commented on on websites and social platforms. How do you create "good content"? You study the needs of your audience, then create content that addresses those needs and finally, strategic networking with audience and influencers to make them aware of that they will then engage with.
-
Google talks about this in their blog post at http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html, which is a good place to start.
-
Is it interesting that people want to view it. If so people will link to it. another measure that search engines look at is clicks from search, if a user clicks on your searp, then retunes to the search and chooses another result, then the search engines assumes your result was not a good result for that search term.
technically, the content should crawl well, and have semantic meaning, you need to use schema.org to describe the content to the search engine to make sure that the SE understands what you are trying to say.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - Should low-cost content providers be seen as viable options for content marketers?
Hello there, In the latest YouMoz post, "Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing," Tom McLoughlin recommends an idea for content creation that is sure to elicit strong opinions from all sides: "Websites like Fiverr and Upwork are fantastic resources for finding freelancers who do great work. It simply takes a bit of initial time to sift through and separate the wheat from the chaff. Once that’s done, give the freelancers a detailed brief and tell them exactly what you want." What's your opinion? Have you had good experiences using these sites? If so, what have you found as the keys to making the working relationship a success.
Content Development | | ronell-smith1 -
Duplicate Content & Tags
I've recently added tags to my blog posts so that related blog posts are suggested to visitors. My understanding was that my robot.txt was handling duplicate content so thought it wouldn't be an issue but after Moz crawled by site this week is reported 56 issues of duplicate content in my blog. I'm using Shopify, so I can edit the robot.txt file but is my understanding correct that if there are 2 or more tags then they will be ignored? I've searched the Shopify documents and forum and can't find a straight answer. My understanding of SEO is fairly limited. Disallow: /blogs/+
Content Development | | Tangled
Disallow: /blogs/%2B
Disallow: /blogs/%2b0 -
Duplicate content between my web and Youtube
I have a web with 90 vídeos hosted in my Youtube channel and each video have an description in single url, but Youtube videos have no description. If I copy description from my web and paste to Youtube description, this is duplicate content for Google ?
Content Development | | VisualService1 -
Does aggregating content hurt your moz / google rank?
I have a news section on my site that I aggregate from multiple RSS feeds. They are stored on my site and I have sitemap that links to them. Is this a negative thing to do? Since its overall duplicate content to another site, it may be a strike against me. Should I just leave it as an updating feed and not keep the articles visible on my site?
Content Development | | BrickPicker0 -
Duplicate Content
I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in. For example: Service 1, location 1 Service 1, location 2 Service 2, location 1 Service 2, location 2 He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content. Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make. Any thoughts or advice would be greatly appreciated.
Content Development | | embracedarrenhughes1 -
How to fight against a site always "re-write" your content?
A site is always copying our content then re-write to their site, how to fight against this kind of action? (Many of those copied content can get a rank very closely behind us, which will grab some of our visits ) I tried to find DMCA, but as they have changed some paragraphes, etc, DMCA can't punish them as copying. I think many of you also have met such a problem, how will you handle this situation??
Content Development | | JonnyGreenwood0 -
Will using online forum reviews create duplicate content issue?
We are looking at having a text box of 'What customers say' on our product pages using reviews written about us online to remain factual and wanted to know if this will create duplicate content issues? Thanks in advance.
Content Development | | jannkuzel0 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0