Content Marketing - Getting Webmaster to Link to Article
-
Hello,
We're doing a niche article and we want to do a link building campaign around it.
I'm not as interested in being linked to in resource sections - that will happen - but my question is for other links.
What types of links am I looking for, is it guest posts - is that the best? If so, how do convince them to allow a guest post around an article?
Thanks.
-
Thanks Carla and Shailendra,
Let me give a few more details that might help.
Although we're marketing an article, we're looking simply to strengthen the DA of the whole site. We want to get abut 30 links to the article of various strengths and thus bump up our DA.
Also, not one of the dozens of sites I've come across have an article on the topic, but it would be very useful to many of them.
What can you tell me about how this works, whether it's guest posting, and what's involved?
-
Hi Bob,
Carla is right. Also, you can check the service provided by http://www.bloggerlinkup.com/. We have used this service with good success rate.
Regards
-
Hi Bob,
We do content marketing ourselves and here is something we have learned. If your PR is high enough and your article is niche enough, you will rank without any incoming links. See attachment.
I recommend you contact people that are interested in the topic and see if they have an article similar to yours but not quite as indepth. Chances are they will want to link to your niche article from theirs.
It worked for us. Thanks Carla
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
Links from Real Estate Websites Link Page, Do or Don't?
It seems that real estate sites have at times been under heavier scrutiny from the search engines. But real estate agents get networking, which makes acquiring those links a little bit easier. Plus with localization of search, I think real estate sites may give off a good GEO scent. Should SEO's go for links from real estate websites? Does a reciprocal link devalue said links?
Link Building | | Thos0030 -
Looking at Page Authority of a link to our website... what Page Authority number should we use in deciding the link is junk?
What are the Page Authority ranges? 1. Excellent link 2. Moderate 3. Total junk link Of course you look at the anchor text you can use, how many links are on the site, how often it is cached. Thoughts?
Link Building | | RezStream80 -
Internal Linking - 100 plus links
Hi Everyone, I have a question of how the on-page links are being counted. Say you have a page with a warning of having too many on page links (100+). How are all of these links counted? Let's say there are only 5 links on that page. Do the links on each of those pages count too and so on and so forth? I just want to make sure I have wrapped my head around this correctly. Thanks!
Link Building | | dirigodev0 -
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
Link Building | | yoavm0 -
Do image links with no alt tags pass link value?
"... an image link with no alt tag is useless to search engines..." according to a Nov 2007 seomoz blog post. Is this still the case in 2011? I ask because I'm about to obtain a banner link on a high-traffic site (chiefly for the clickthrough value) but I notice the site uses neither "title" nor "alt" tags.
Link Building | | Jeepster0 -
Do you link out to good content?
I have noticed that there are a bunch of questions in the Q&A about people are concerned about allowing blog post comments or linking out in general. My question is: do you avoid linking out to other websites, even though they have good content? I am not talking about direct competitors here, but just linking to other websites in general.
Link Building | | ThomasHgenhaven0 -
Getting links - the actual final approach to do so
Hi All, So once you use OSE Tool to point you in the right direction of sites that might be able to give you links, what are the best practices for then reaching out to the website? I get that you need to give value in your request for a link and offer something of value – but what else to think about?? Ie Call them, email them, email who? Follow up with phone call??? Do you just use the standard contact form on their website? Presumably you need to track all this, just do it in a spreadsheet? What do you say in the email? Do you offer them a link (if you can?) I guess it’s a thing that sounds easy enough – go get a link – but I would imagine that people who have done this enough with some success can maybe share some of the things that particularly worked or did not work… At the moment it just seems a daunting / time consuming task - even thinking of getting an intern to help do all this – pros and cons to that as well??? Thanks for your time!
Link Building | | inhouseninja0