What's the point of my blog?
-
My website, www.toplinecomms.com has a reasonably good blog that gets quite good interaction and sharing. I introduced the blog at the start of 2013 because the general sentiment from all the SEO books and articles I had read was that a good blog could be invaluable to a search marketing campaign.
The posts on the blog are keyword optimised and they get great shares and social engagement.
However, I have noticed that the blog is stealing my services' pages' thunder! There are some keywords that I am keen for our services pages to rank for, but the blog is beating them to it!
So my question is: How should I be using my blog to get my services pages to rank higher?
-
I took a peek at a couple of your blog posts and didn't see anything that was linking back to the services that those posts may be ranking for. Would be a good idea that when you are making a post that relates to one of your services to link back to that service page.
-
Lots of my informative content outranks product pages.
I place "house ads" on the informative content pages that deliver traffic to the store. Also links in my informative content pages go to product pages in the store.
I find that my informative content pages compete in search much more effectively than product pages. They don't convert as well but they get a lot more traffic, so I am still a winner.
House ads can have a very high CTR because they are perfectly matched to the article content. And the conversion rate of people directed to your store with house ads can also be fantastic compared to the conversion rate of other traffic.
-
One of the reason why businesses should have blog is to rank on the keywords that they want to target. It's a great news that your blog articles are ranking on the keywords that you want to target and now what you need to do - that's actually what you should be doing when you create the blog - have a link or an image that would take users to relevant services pages.
-
If your blog content is being stolen - report a DMCA complaint on that blog. ! However do not do keyword stuffing !
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi i have a few pages with duplicate content but we've added canonical urls to them, but i need help understanding what going on
hi google is seeing many of our pages and dupliates but they have canonical url on there https://www.hijabgem.com/index.php/maxi-shirt-dress.html has tags https://www.hijabgem.com/maxi-shirt-dress.html
On-Page Optimization | | hijabgem
has tagshttps://www.hijabgem.com/index.php/quickview/index/view/id/4693
has tags
my question is which page takes authority?and are they setup correct, can you have more than one link rel="canonical" on one page?0 -
Changing existing URL's to improve SEO
Here's a general question: At what PR/page rank (or Moz 'page authority') would you no longer change an existing URL that's cryptic to one that includes the related page keyword or at least relevant terms? Does using a 301 redirect to the new URL preserve the page rank? Thanks!
On-Page Optimization | | flyntime_tx0 -
Telling Google SERP's my correct currency.
Hi, I'm having a problem with Google SERP results showing my currency as USD, when it should be CAD. An example of a page with this problem is - http://www.absoluteautomation.ca/fgd400-sensaphone400-p/fgd400.htm - can anyone see where Google is getting USD from on there? I don't see it anywhere in the coding. Thanks in advance!
On-Page Optimization | | absoauto0 -
Worth redirecting old blog posts into pages?
I'm working on a site that has some blog posts from 2011 - 2013 ranking on the first page for relevant terms. I'm going through and updating some of the content, internal links, etc., and wanted to know if it's worth redirecting some of these blog posts into new pages (in WordPress). Right now, the blog post URLs are long - exampleURL.com/2011/3/9/blog-post-title/ and the dates show up in the SERPs. I'd like to have the date removed so that the content doesn't look outdated, and I'd also like to have cleaner URLs. In your opinion, is it worth creating new pages and redirecting the old blog posts, or is the benefit of doing this not worth the effort? Thanks!
On-Page Optimization | | dchristensen30 -
Blogger.com with an RSS Feed or on-site blog?
I have a client who uses blogger.com as their blogging platform, however this isn't helping to build the depth of their domain. They like to use this because it is easier for them than to create a blog post in their wordpress website. I am wondering if adding a feed to their site on a dedicated blog page would help SEO at all or would it be best to teach them how to use the wordpress CMS to blog? I was thinking that by adding the feed since it is their original content that it might have a similar effect. I know this is probably simple but I want to see what the moz community says. Thanks.
On-Page Optimization | | ReputationCrew0 -
Starting point of Most Common Errors & Warnings.
My site have a lot issues duplicate titles,contents so on. From where i can start making these correct .From the top "Duplicate Page Title" or from down "Too many in page links" Looking for Expert help .
On-Page Optimization | | innofidelity0 -
Advice needed form seo point of view
We have a client whose website is http://www.indigenaskincare.com/ There are frames in the site and will they hurm seo efforts. Also, what metrics are missing so that we can give advice to the client.
On-Page Optimization | | seoug_20050 -
Does anyone know why my Home page isn't visible in search terms?
If I type in my meta description for my homepage in google search or any of my keywords only my inner pages are returned in the results. I have a PR3 on the homepage so I don't think google is blocking my site and all my inner pages seem to show up.
On-Page Optimization | | Michael.Constable0