B2C directory website adding B2B ecommerce sub-domain
-
Hey fellow Mozzers,
Just got back from Mozcon and enjoyed getting to know a handful of you. I do in house SEO for a B2B wholesaler. We have a B2C website directory for homeowners to locate contractors to work on their home. On the site we have a products section which includes tech specs but not pricing. Our contractors have been asking us to add the ability to purchase their items online, so we are wanting to add a B2B sub-domain (store.domain.com) to our website for the contractors to purchase products online. We do not want consumers to be able to purchase the items and will have pricing behind a log in. I have a few questions that I'm hoping you might be able to answer:
1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B ecommerce sites?
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this? -
1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
This depends largely on what type of website you currently have. Are you using a content management system? Is it all HTML? What do plan to build the letter? There are quite a few things you can use to prevent duplicate content errors
Yoast WordPress SEO
Plug-in comes to mind is something that get you through a lot of duplicate contact every day however I don't know what you say the site is made of so I can't really tell you for certain what's very effective on yours.
I would say start off with a good developer that will not create duplicate content issues the first place.
Your recommendation would be Greg
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B e-commerce sites?
The login page is just one page. You will not block the website's pages that are of value that come after the pages been logged in. For instance you can have a indexable website page with a
Login right there on the site itself it will then go through a process where it will not be accessed by anyone but members but you can indexes but I assure you
Using
or
http://www.woothemes.com/woocommerce/
Will serve your needs very well if you're using WordPress I love her I don't know you site.
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this?
Very many sites of done this you are simply adding a members only site for your B2B customers you do not want the average Joe off the street trying to get it is a more closely knit group that probably pays a lot more money to you. You could do this with both woo commerce or getpremise.com
Both of them are WordPress plug-ins. I believe that a use of the premise plug-in along with your members being added and given a registration name will not cause an issue whatsoever.
I would build this out of WordPress however it is something I am very comfortable with and the site architecture I prefer.
When using WordPress I always suggest using to manage WordPress hosting company may I suggest WP Engine, ZippyKid, web synthesis, Pagely & Presslabs.
Those are all manage WordPress hosting companies if you want something for hosting that does not do 100% word press I would strongly suggest using FireHost
I hope this is better talk to you
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Directing a domain.com/BLOG to a different host
Hello,
Web Design | | SharonEKG
i cant seem to figure out how to approach this matter. we have a website and a domain setup in one place and we wanted to setup a blog for that website on a different hosting, what do i have to do to link between the two to make it so when a user type domain com /blog he will get to our blog that is hosted on a different hosting plan? with the blog hosting plan we received a temporary domain that does not expire but i have been told that if i redirect to that temporary domain it wont work correctly also, if we do manage to go through that process will accessing the blog will the URL show domain com/blog or will still show the temporary given domain? is my only option is buying a new domain and just link between the two? Thanks!0 -
Subdomain to sub-directory migration: New subdirectory not yet indexed
Hi all, We have recently migrated a sub-domain to sub-directory to claim it's traffic in our website. Like demo.website.com to website.com/demo. We have also set a redirect for same which is working fine; but still old subdomain is showing in google search results and new directory haven't been indexed. We have submitted the new sub-directory in search console multiple times and it got partially indexed as per the status. We have allowed crawlers. Thanks
Web Design | | vtmoz0 -
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
Does a Website Overlay Hurt Ranking?
We are looking into personalizing visits on our website. Rather than to write Tb of code on each page, we want to use a little line of Java script on the page, that would allow to place overlay on the site, depending on the visitor. Example: Change the home page picture when a returning visitor comes back on the website and show him/her a different picture bases upon the pages he/she visited prior. Would that overlay be caught by Google and would G have a problem with that? We all know about cloaking, but G does not penalize for heat mapping overlays, for example. Or not to my knowledge they don't. Thanks all for your personal insights! Peter
Web Design | | Discountvc0 -
SEO Value to Improving HTML Code of Website That Validates According to W3C?
Greetings MOZ Community: My real estate website www.nyc-officespace-leader.com, originally designed in Drupal, was relaunched using Wordpress in 2013. The code for all URLs validates. The relaunch was performed by developers in Argentina. As part of an SEO campaign, I very reputable design/coding company in the has provided new wire frames to correct useability issues holding back conversions. In the course of the design adjustments they inspected the code and have told me that it is inefficient, that a number of shortcuts were taken and that the code does not conform to Wordpress best practices. What concerns me most is their claim that the quality of coding makes it more difficult for Google to index the site and this may be detrimental to ranking. Is it possible for the original developers to clean up this code if the deficiencies are pointed out to them? Or once coding shortcuts are taken are they impossible to fix? Would it make sense for me to request that the new design team put together a list of HTML deficiencies and provide to the original developers and ask them to correct? I am spending tens of thousands of dollars on content optimization, content marketing. It would be absurd if these coding issues would ultimately prevent improvement in ranking and traffic. At the same time, I hate to be a cynic but the domestic design/coding firm, while being very professional, does have an incentive in getting me to ditch the original design so I commit to an costly rebranding. If these issues are really minor maybe it is not worth making the effort to clean up the code (assuming that is even possible) and focus the budget on content marketing. Any thoughts?
Web Design | | Kingalan10 -
The impact of using directories without target keyword on our Rankings
Hello all, I have a question regarding a website I am working on. I’ve read a lot of Q en A’s but couldn’t really find the best answer. For one of our new websites we are thinking about the structure of this website and the corresponding URL-structure. Basically we have a main product (and a few main keywords) which should drive the most traffic to our website, and for which we want to optimize our homepage. Besides those main keywords, we have an enormous base of long-tail keywords from which we would like to generate traffic. This means we want to create a lot of specific pages which are optimized. My main question is the following: We are thinking of two options: Option 1: www.example.com/example-keyword-one Option 2: www.example.com/directory/example-keyword-one With option 1 we will link directly from our homepage to the most important pages (which represent our most important keywords). All the pages with the long tail content will be linked from another section on our website, which is one click away from our homepage (specifically a /solutions page which is linked from the footer). All the pages with long-tail content will have this structure www.example.com/example-keyword-one so the URLs will not contain the directory /solutions With option 2 we will use more subdirectories in our URLs. Specifically, for all the long tail content we would use URLs like this: www.example.com/solutions/example-keyword-one
Web Design | | NielsB
The directories we want to use wouldn't really have added value in terms of SEO, since they don’t represent important keywords. So what is the best way to go? Option 1, straightforward, short URL’s which don’t really represent the linking structure of our website, but only contain important keywords. Or option 2, choose for more directories in our URLs which represent the linking structure of our website, but contain directories which don’t represent important keywords. Would the keyword ‘solutions’ in the directory (which doesn’t really relate to the content on the page) have a negative impact on our rankings for that URL?0 -
Ajax pagination and filters for ecommerce site
Hi There, Is it ok to use ajax for product filters and pagination? In this case url doesn't change when you navigate to 2nd or 3rd page also when you filter by colours, etc. If not what's your advise?
Web Design | | Jvalops0 -
Whats the most effective way of targeting regional visitors, is it really just adding your city name at the end of your keywords?
Whats the most effective may of targeting regional visitors, is it really just adding your city name at the end of your keywords? The website i'm trying to optimize is f1plus.co.uk and the target city is aberdeen. I'm new to seo so any views or tips welcome. Thanks
Web Design | | jpc10040