Why Is this Website Not Ranking?
-
HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for.
There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great.
Am I missing something really glaringly obvious? Or am I being too impatient?
-
Whatever they have could be bolstered by a true SEO campaign. Local resources and local networks sound like low authority links with little-to-no value.
I sincerely doubt they will succeed with this approach and I can't for the life of me figure why they would care if someone else was building links for them. They do realize I could go out and build links for their site on my own right this second, right? It's not some sort of weird intrusive/sacred ground or anything.... Wish I knew their reasoning but in the end I'd be absolutely shocked and amazed if this campaign succeeded and if I were you I'd respectfully decline knowing I couldn't do anything to help them if I can't even create links as an SEO... ?!
But good luck anyway!!
-
Hi Jesse,
Can't really go into too much detail about the client lol. Suffice to say they have a great local network which they will be tapping into.
Didn't think Yoast was going to be the answer but knew it had greater depth than All in One.
-
No problem... what kind of client is this? They want you to get them ranked but don't want you to build links? Those two things can not be separated and you need to explain this to them. That site will never ever be ranked at the rate it's generating backlinks. Period. No matter what Wordpress SEO plugin you use.
Don't expect Yoast to get it ranked. It's just easier to use and more feature-rich, that's all.
You need to convince these guys to let you handle links.. It doesn't make sense to me why they would care at all about this facet. Can you elaborate? My curiosity is piqued.
-
Hi Jesse,
Thanks for the feedback - unfortunately the client has said they will look after the links! So a bit stuck there. I have been reading a lot of great stuff about yoast so will update that asap.
Cheers
-
Couple quick things here:
1.) OSE is showing 3 Linking Root Domains. 3. That's... like... not enough, man. Sorry.
2.) I hate the all-in-one-seo pack. Try Yoast, you'll see a ton of better features for your Wordpress site.
Honestly though, you just need to create some content and build some links. You have very few links at all and the just-discovered report shows zero meaning none of them are recent. Google will not see your site as authoritative until you start resolving this. Also consider launching your Google + pages and all other socials.. Get listed in relevant places (BUT DON'T search for random directories, these won't help.) Only get listed if you truly think a potential customer will come across your link.
Build content, make it great, unique, and authoritative, and gain links organically after shopping around what you offer to relevant niche sites.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change my website urls?
We're translating our website in a few languages (FR / DE / JP) using subdirectories. So our website will have the following urls www.brand.com/en
On-Page Optimization | | dcalexandra
www.brand.com/fr
www.brand.com/de
www.brand.com/jp I would like to change the url structure of a few pages from www.brand.com/section/feature-name to www.brand.com/feature-name Is it a good idea to do this now since we're adding the subfolders and these are anyway new urls in google's eyes?0 -
Internal Website Linking from Syndicated Blog Posts
Does it help, hurt, or do nothing for my website's SEO if I do internal linking from syndicated blog posts (on my blog) to my website pages? For example, a syndicated blog post on winterizing your house has instances of "homeowners insurance" linking to my webpage on homeowners insurance. Proper canonicalization is done as well.
On-Page Optimization | | BFMichael0 -
Combine poorly ranking pages into a single page?
I'm doing on-page optimizations for an apartment management company, and they have about seven apartments listed on their site. Rather than include everything on the same page - /apartments/apartment-name/ - they have the following setup: /apartments/apartment-name/contact /apartments/apartment-name/features /apartments/apartment-name/availability /apartments/apartment-name/gallery /apartments/apartment-name/neighborhood With very few exceptions, none of these pages appear to rank for anything, and those that do either rank very poorly for seemingly random keywords or for keywords like the apartment complex name (alongside the main landing page for the complex). I'm of the mind to recommend combining the pages into a single one that contains all the info, eliminates the chances for duplicate content (all of the neighborhood pages contain the same content verbatim), and prevents keyword cannibalization. Thoughts? Thanks.
On-Page Optimization | | Alces1 -
Why my website some pages is not index in google ?
Hi, I have submitted my pages in Google fetch for consideration tool but they are not indexed yet in the Google search. Additionally, there is also no error shown by the Google.
On-Page Optimization | | seo.kishore890 -
Ranking over someone else who has your branded domain name
Hello! I have a client who has been in business for a long time, but was very late to the game online. As a result, the branded domain for his business (for explanation purposes I'll call it "Houston Tan"*) was already taken when he decided he needed a website, however it was not being used. He approached the company that owned "houstontan.com" and they refused to sell it to him. Not only that, they turned around and opened a company and developed the website using his trademarked company name as one word instead of two, "HoustonTan." It was brought to court and the judge determined that since they created a new name by combining the two words, there was nothing that he could do. Still having to create a website for his company, he chose the domain "HoustonSunTan.com." Not sure who was advising him on that one. So now he has a domain name with only a partial match to his company name. As you would imagine, when you search Houston Tan, HoustonTan.com is number 1, 2 & 3, and HoustonSunTan.com is #4. My question is, do you think it is even possible for his company to overtake the top spot of Google? Or have you ever come across a situation like this and if so what worked for you? FYI: Even though it says Houston, the company is a global company in over 500 cities (with one 800 number unfortunately), so local SEO strategies wouldn't necessarily apply. *Names are made up to protect both parties 🙂
On-Page Optimization | | American.Made0 -
Word count and ranking/traffic
Hello All, Recently, a client of ours enlisted another firm to redesign their website, www.thepodhotel.com. The new site went live on February 20th. Since that date, we have seen a 30% drop in Google Organic traffic, year-over-year. Even a cursory glance at the site will tell you that there was quite a bit left on the table, from an SEO point of view. However, my question pertains to word count. The word count on the new site is quite a bit lower than the old site. How much value do you feel this has on rankings? Do you feel that, among the many other items that need to be addressed, we should be focusing on creating more copy? I appreciate all of your input. Frank
On-Page Optimization | | FrankSweeney0 -
Built Responsive Website but only get mobile view on desktop
The responsive website we created only shows the mobile view on the desktop. There is something we have overlooked, even after skimming the code between this website and another responsive website of ours that works perfectly. We appreciate anyone who can fix this for us. Here is a link to our home page: http://trimarkfunding.com/index-trimark-funding.html We find information on allowing desktop views on mobile devices, but no information on how to get a desktop view on a desktop. It was built in Dreamweaver, and the live views and the browser views all show desktop, but when upload pages and view in desktop the pages show up as a mobile view.
On-Page Optimization | | Manifestation0 -
Why is this page not ranking?
Can you please tell me why this page is not ranking. http://goo.gl/BqoRT The page doesn't rank at all for keywords but even if I copy a line or 2 of text it still doesn't rank for that text. Any help will be much appreciated.
On-Page Optimization | | JillB20130