I have a client that wants listed in about twenty surrounding small towns surrounding Dayton , Oh
-
Is this ok to do?. It will be alot of keywords. we are talking about 20 different communities surrounding Dayton, Oh.
-
We have several clients that need this type reach. Using an "in your Area" navigation link, and then as stated bt EGOL and bookworm, doing a community page for each city works pretty well. So one page listing the communities, and a page linked to that page with each cities information.
The only other point I would make is you will need to add some serious link's and citations to the site, and the individual pages will need some attention as well. Reviews from customers noting the city are very helpful as well.
-
Saying you need a history there is like saying you have to have existed to start a new business, which is illogical. By that reasoning, a new business could never get started, nor could businesses ever expand their geographic scope of operations.
A more relevant issue is having the resources to market yourself in 20 new communities. (I think this is what EGOL was getting at about having a presence in each town.) First, that means you're limiting your ability to get word of mouth to work for you. Second, it means you'll need to get links for at least 20 places. That's a lot of networking/resources ... Wouldn't it be smarter to go for a handful of surrounding towns to start? It's more manageable, and gives you better odds with WOM.
-
In addition to EGOL's suggestions, I'd offer that you definitely don't want to seed eveyr town name in the sidebar or footer of every pages on the site. Keep it clean as EGOL describes - unique content for each town. And if you can get town specific links pointing to the relevant town pages, that will help.
-
Sure, its OK to do - if your client really has a history and a presence in each of those communities.
Let's say that your client does high-end landscaping. You could create a website with one page for each community where he has done at least one highly visible project and - with owner permission - feature them in a fantastic photo gallery. The great photos will be a testament to his work, demonstrate his reputation in each community and instill confidence and trust in potential clients.
Get professional photos and offer them to the clients for use on their website with a possible link to the photo gallery.
Be sure that you have genuine content. I would not make a site that has twenty pages of yada, yada, yaday, yada Oakwood..... yada, yada, yaday, yada Shiloh..... yada, yada, yaday, yada Riverside..... You will be filtered for doing that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I enter my own keywords to better my listing on google, using Squarespace?
I'm trying to use better keywords on my Squarespace website but can't quite figure out how to plug in my own using the site. I'm trying to improve my ranking on my google listing. Any help would be very much appreciated! (Sorry, I'm new to this!)
Keyword Research | | CloudJammer0 -
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
Small Business website help please. All help is appreciated and thank you in advance.
Hello I am working on my families website, it is a Colorado barn construction site. I am new here, so any and all help is appreciated. I have already gotten some excellent tips for general seo, but now trying to pinpoint in on a target. I am reading as much as I can everyday. My questions are: Keywords... Ok so when I type in keywords and the results come up, even with an exact match, I am 12 pages back. So what influences the keyword rankings? Is it best to add in like say a service into a paragraph? Like I have been using Ubersuggest or however its spelled, and so would you take keyword phrases and then try to naturally add them to paragraphs? Is this how rankings are created? Thus your site being found? I have major competition that does not even have the keywords I type in, found on there site, and they still rank #1. So I feel that it must lead into my next question DA. Domain Authority: I assume domain authority comes into play. The leading company in my world has a 50 and I have a 15. I am trying to raise this, and using the Moz tools I see my competitor has like 400 edu links. So in some ways it seems like wow get as many edu links as possible. But now it seems like this is not good? Like everyone is afraid to get links that may be considered spam in nature. That being said, would you still go after edu links? Media: So kind of an odd question, but does adding a video to a home page help bounce rates? Like maybe if they sit and watch a two minute video that is interesting, then they may check out the rest of the site? Or for the sake of load times, do you keep the homepage as fast as possible? Thank you for any tips. Also if you view my site, please give me any negative feedback as you can to help me improve. Thank you Chris
Keyword Research | | asbchris0 -
I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
Hey guys, My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both? Thanks so much, Adam My list is attached in a .jpeg VmpJ7iQ
Keyword Research | | Adammcconnell0 -
Why do small changes in keyword phrasing have such big SERP impacts?
I am trying to better understand why some of my pages rank well and some don't rank at all. I've discovered that slight changes to how the key phrase is typed into Google can have dramatic effects on the results. Why is this? And how should I interpret it or use it? I understand that some phrases will be more competitive than others, but that doesn't seem to explain the variances entirely. For example, http://traveltipsthailand.com/phuket/best-bachelor-hotels-in-phuket/ (which is SEO optimised for the long-tail phrase "bachelor hotels in Phuket" and "girl-friendly bachelor hotels in Phuket") ranks #1 or #2 for the key phrase "bachelor hotels phuket", but if I modify the phrase slightly to "bachelor hotels IN phuket" it drops to #12 (page 2) with less relevant competitors (like "Bachelor hotels in Chiang Mai") getting in ahead of it. Likewise, if I search on "best bachelor hotels phuket" (the URL phrase of the page) it is #1 or #2 again, but if I modify the search phrase to "best bachelor hotels IN phuket", my SERP drops to #13. If I use the longer-tail key phrase "girl-friendly bachelor hotels in phuket" the results are even more dramatic. I rank #5 for that phrase in the SERPs with or without "IN" in the search phrase. But if I remove "bachelor" from the key phrase and just search on "girl-friendly hotels in phuket" my page drops right off the SERP radar. Somewhere above #200 I think. Would love to get a better understanding of what influences these changes if anyone really knows. Is it just Goovoodoogle or is there a logical explanation? 51c0d097f1c8d9-81984651 51c0d11688af68-43859477
Keyword Research | | Gavin.Atkinson0 -
Counting Places LIstings in Manual Rank Checking?
Hello, When doing manual keyword lookups, are people counting Google Places listings in their rankings? E.g. If the website's places listing is the "5th" item on the results page, do you count that keyword as "5"? -- even if the organic listing comes up first at, say, position $20? On one hand I'd be in favor of including them in order because "who cares" if the user sees your website first, or the Places listing that points to your website first? But then again, it's my understanding that places listings are highly variable, so that they should be skipped entirely in calculating rank positions. So what are others out there doing? And by places of course I mean Google + Local/Plus or whatever they are calling it this week. Thanks!
Keyword Research | | Titan5520 -
Where can I find lists of high probability of winning keywords
Keyword research can take a lot of time. Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google. Besides AdWords Keyword Tool, are there sites that specialize in this?
Keyword Research | | Darden0 -
How to choose keywords for a small, local business
I have a client who is a small, local business that isn't interested in competing outside of their market. Let's use a Toyota dealership in Anytown USA as an example. Which method makes more sense? A: Optimize for keywords like "toyota", "used cars", etc. and hope the search engines show the site to local users? Or B: Optimize for keywords like "toyota anytown" and "used cars anytown" and take localization out of the equation? Kind of a newbie trying to figure out how best to approach SEO for sites that are highly geographic.
Keyword Research | | jimlast0