Youtube Optimization Guide please?
-
I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well.
Are there any other best practices I should know about?
Thanks,
James -
Hi James,
As far as I'm concerned, this remains the best and most comprehensive post on the topic that i've seen despite being a few years old
http://www.distilled.net/blog/social-media/youtube/youtube-seo/
However, the TL:DR is...
- Description length doesn't really matter, but I'd try to keep it punchy so no more than a few sentences. Include a naked url link in there if you like in order to drive a bit of traffic
- Keywords at the start of the title seems to help. Keep the title normal Page Title length, so... 70 characters ish max
- Make sure you upload a closed caption file (which will be read as akin to page copy for the video)
- Tags do seem to help, so include any that you care about
- Most important thing when optimising for YouTube is actually driving retained views. Make sure people watch the video all the way to the end and don't drop out early on.
- Embeds of the videos count kinda like links and, assuming they drive quality views, they will also help increase your rankings.
-
Hi James,
I've highlighted some resources below addressing this topic. The standard format is 120 Characters for the video title and 1000 characters for the description
There was a cool post recently on Clickz regarding this topic. Link available here
You Tube Ranking Factors - Whiteboard Friday
Cheers,
SEO5
-
-
James, you should use 65-70 characters for the title and 2 or 3 sentences for the description.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating Youtube Channels
Does anybody have any advice for migrating Youtube Channels. In other words there is one account with a handful of videos and another account with a handful of videos and we will want to migrate them to just one account. Is it really just re-uploading them and deleting the older account or is there more to this than that? Thanks,
Branding | | DRSearchEngOpt
Chris Birkholm0 -
.land extension or .com extension? Please help!
hi, its me again. I bought 2 domains for my new site I want to build. My keyword is: "BabyHazelGames" babyhazelgames.land ( for me it sounded like "the land of baby hazel" etc ) PlayHazel.com ( short .com domain, still says what the sites about ) If u check first page for this keyword u see most of the sites are EMD-s or filler partial EMD ( on .com-s)Someone told me to buy a EMD since I fight with EMD-s on first page, and its the only way I have a chance! I bought The games license, theme license and all of these. That was alot of money, and I dont want to put all my money and work on the wrong domain name. Please help me decide between these 2; Thanks!
Branding | | Catinas970 -
Help me decide between 2 domains! Please!
I want to build an authoritive site on the keyword: "baby hazel games" since I want it to be authoritive and easy to brand and to remember. I dont plan to use EMD-s. I like these 2 domains: 1. PlayHazel.com 2. HazelBox.com Help me decide between them. what sounds better, and have greater chance in ur opinion. Feel free to ad domain names ideas, if u have them. Thank you!
Branding | | Catinas970 -
Google+ how to optimize [best practice tips]
I would like to learn more about Google+ optimization to help the brand and rankings, etc of the company I work for but I do not know where to begin. Anyone with advice? Or links to this type of information? The website is www.stillfrisky.com Thank you, Gina
Branding | | gina_m0 -
Showing up in Related Videos on Youtube
I notice that that on YouTube, the related links that show up at the end of our videos are a smorgasbord of our competitors and other videos similar in theme (which makes sense, as those are truly related videos). What I'm curious about -- and have had difficult finding, is tips and case studies for improving and maintaining appearance in the related video sections, and perhaps some insight into how those videos are rated for for related videos. Correlation on YouTube seems to be spotty at best, I know keywords and user metrics are key, but any more specific advice or clarification on the issue would be appreciated.
Branding | | Oren.0 -
It's been 2 Months and Google STILL shows my Old URL, why? (help please)
First i just want to say the 301s, change of address and nearly all outer links are changed to the new url since early september. Let me give you an example... Query: Custom Sweatbands Ranking URL: www.stbands.com/custom-sweatbands/ **Correct URL that it is 301'd to for over 2 months now: **www.customonit.com/custom-sweatbands/ More... new sitemap has been submitted since the beginning. The old website www.stbands.com doesn't even exist anymore, in fact at the beginning of this month I got pretty angry and blocked search engines via the robots txt for the old domain. Any way I can get Google to catch on? Thanks in advance!
Branding | | Hyrule1 -
Expert site feedback required please
Hi all, I would really appreciate some feedback on a site i have developed for a client. To give you a little background, we sell cheese and other associated products online. The site has been online for about a year or so but SEO only really implemented in the last few months. The site visitors are low at the moment which is leading to low sales of course 🙂 I would love some feedback on the areas listed below. My goal is to improve visitor numbers, visibility of the site and sales. Not much then... 😉 • Site design
Branding | | ChrisAntoniou
• Usability
• On-page SEO
• Off-page SEO
• Any other feedback / advice you would be kind enough to offer The site address is: http://www.internationalcheese.co.uk Thanks in advance, i look forward to reading your responses! 🙂 Chris.0 -
YouTube search
Searching for our branded term "smartdraw" in YouTube Search returns: #1 http://www.youtube.com/watch?v=0_V9l3tOH-0
Branding | | SmartDraw
#2 http://www.youtube.com/watch?v=s2GgoAC2cU0 (our video) Comparing YouTube stats for the two videos: Result #1: Total Views: 15,103
Likes: 9
Dislikes: 0
Comments: 3
Favorites: 15 Result #2 Total Views: 72,223
Likes: 11
Dislikes: 0
Comments: 3
Favorites: 17 The #1 video does not include "smartdraw" in the title, rather "Smart Draw", does not include anything in the description, and does not include the keyword in the tags. The #2 video includes "SmartDraw" in the title, includes "SmartDraw" in the description, and includes "smartdraw" in the tags. The author of the #1 video has only posted 2 videos with 4 subscribers vs. 46 videos and 128 subscribers Does anybody have any suggestions on why it's ranked #1 or how I can improve our YouTube search rank for our brand name? =/ Thanks!0