Need advice - International SEO strategy
-
Hello Moz !
I've been working for some months on a very interesting SEO project. I even opened some discussions on it (Multi Regional website - Folder strategy, Multi Company websites) with amazing feedbacks from the community.
INITIAL PROJECT
Set up an international website with different subsidiaries name, 1 person to manage the whole web, different locations / regions / languages and same products.
INITIAL IDEAS
For the beginning of the project we opened a main website in .com with subfolders for the other subsidiaries .com/es ...
However our business is mainly in English so we decided to focus harder (closing the .com/uk, using a unic com/blog, opening more pages etc.) on the main domain in .com
CURRENT ISSUE
How to rank locally our services with:
- Main domain in .com
- Last Google updates against link building
- Most of customers searching in English in different countries
- Company working in more than 80 countries, through 13 subsidiaries
**IDEA **
I was thinking about using our blog to focus 3 months on a thematic around one service (blog post with link to the services article on our website, guest blogging with link to a blog post, discussions on Linkedin around the thematics, etc.)
QUESTION
What could be the best strategy to rank locally our products in this case ?
Hope you can share your best advise. I guess I'm not the unique one to face this issue. So it'll be good to make a good strategy for all our community
Tks a lot !
Florian
-
Yes this is my issue more
So what would you do in this case ?
-
But I bet the business owners aren't saying "I wish we didn't have offices in so many countries"
-
The issue is working in so many countries
-
You know, content touching on IT schools in each of those countries isn't a bad idea. It's thematic and common to all locations and there are lots of ways to tie it directly to your company.
-
Yes so the issue is how to increase the notoriety of the service / product pages.
I guess speaking on blog about the thematics around is the less worst. ..
What do u thinK ?
-
That's funny. I was just looking at a language site and in my brain, your question was all about language. Yeah, IT services are a bit different bit different.
-
Hello,
Thanks you for your answer but the company deals with IT Services not with travel
It makes it more difficult to find some local blogs to exchange posts.
-
Maybe find country-specific blogs that will let you contribute travel stories about how English speakers learned and used the local language to make their travels more unique/fun/memorable in that country. What could be more relevant that that, other than links to those directories from language education sites within those same countries? A link or authorship credit from those blogs will go a long way towards helping those subdirectories rank locally and internationally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang implementation via sitemap - don’t need canonical tags?
Hi, Quick easy question here I hope! An international site has hreflang and canonical tags in page head sections and also hreflang in the sitemap so I can see one version needs removing. The head section versions are relative URLs and need updating so think we will keep the sitemap hreflangs instead. If the sitemap implementation is going to be used (sitemap auto-updates when changes are made to pages so seems easier to do this way) am I right in thinking No canonical tags are needed at all (and can safely be removed from head section too?). Pretty sure links included in sitemap are assumed to be canonicals, or any issues with this approach? Will be using x-default for the default language version of homepage too.
International SEO | | MMcCalden0 -
International SEO - Targeting US and UK markets
Hi folks, i have a client who is based in italy and they set up a site that sells travel experiences in the sout of Italy (the site currently sit on a server in Italy). The site has been set up as gTLDs: www.example.com They only want to target the US and the UK market to promote their travel experiences and the site has only the english version (the site does not currently offer an italian version). If they decide to go for the gTLDs and not actually change to a ccTLDs (which would be ideal from my point of view) how are the steps to be taken to set this up correctly on GSC? They currently only have one property registered on GSC: www.exapmple.com therefore i guess the next steps are: Add new property - www.example.com/uk and and set up geo targeting for UK Existing property - www.example.com/ set up geo targeting for US In case the client does not have the budget to optimise the content for american and british languages, would still make sense to have 2 separate property in GSC (example.com for US market and example.com/uk for UK market)? Few considerations: Add canonical tag to avoid duplicate content across the two versions of the site (in the event there is no budget to optimise the content for US and UK market)? Thank you all in advance for looking into this David
International SEO | | Davide19840 -
Does replacing of external redirects impact SEO?
Previously I have asked about the replacing of internal redirects with actual live pages. The answer is, yes it'll work but may not be huge impact. Now I am concerned with external redirects. We have enough number of external redirecting links. I am thinking to replace them with actual landing pages. Will this improve SEO? Thanks, Satish
International SEO | | vtmoz0 -
Local Address for International Business?
Our client's business www.shanore.com is based in Ireland but targets international markets, particularly the USA. A few months ago we made the switch to HTTPS and ever since our organic traffic has steadily declined in the USA, UK, Canada etc. by roughly 30 - 40%. In Ireland, over the same period of time it's increased by around 30%. An Irish address features in the Footer and the same address is also given on Google + / Google My Business. Webmaster Tools is set to target the USA & the site is hosted in the USA. Could the presence of the Irish address somehow be overriding the Webmaster Tools geo-targeting? Why would traffic fall everywhere else apart from Ireland? Keyword rankings are also now stronger in Ireland than in other countries.
International SEO | | Johnny_AppleSeed0 -
Can multiple hreflang tags point to one URL? International SEO question
Moz, Hi Moz, Can multiple hreflang tags point to a single URL? For example, if I have a Canadian site (www.example.com/ca) that targets French and English speakers can I have the following: or would I use: Any insight would be very helpful and greatly appreciated! Thank you in advance!
International SEO | | DA20131 -
Wordpress SEO/ Ecommerce , Site with Multiple Domains ( International ) & Canonical URLs
Hi I have an ecommerce site with an integrated wordpress instance. I want to have one wordpress site that outputs to 2 domains exactly the same content , but one will have canonical URL . NZ & Australia Sites. So: Would I use the rel="Alternate" hreflang="en-nz" . I want the same content to rank well for each country and not be penalised for duplicate content. Ideas?
International SEO | | s_EOgi_Bear0 -
International Link Building - France, Spain, Germany, Italy, Switzerland
I've got a partner agency (non-SEO) in Europe who wants to send some additional SEO business our way, but I don't currently have a system in place geared specifically towards international, country specific link building. Does anyone know of any resources (blogs, lists, tools) specifically geared towards getting links from country specific TLDs for France, Spain, Germany, Italy and Switzerland? (.fr, .es, .de, .it and .ch are the TLDs.) .co.uk sources would also be handy. A list of potential link building sources in those countries would be most helpful. I fully understand the SEO elements in play for international SEO, I just don't have any decent resource lists for those specific countries. Sites in those countries that accept guest blog posts, language specific infographic sites, foreign PR platforms, high-quality non-penalized directories...really anything would be awesome! Thanks in advance folks!
International SEO | | Point_It0 -
What's the best strategy for checking international rankings?
Hi There- I am looking to optimize sites serving the UK and Austrailia markets. I feel like I have a good handle on how to go about doing that, but what I am fuzzy on is, what's the best way to monitor the SERPs for the keywords I am targeting. I know based on experience that if I just search google.com.au from here in the states, my results will be 'americanized' and may/probably won't accurately reflect what someone would see if they were search from Austrailia. Are there any good tools or tactics for seeing what searchers in the countries I am focusing on woudl see? Thanks! Jason
International SEO | | phantom0