Need advice - International SEO strategy
-
Hello Moz !
I've been working for some months on a very interesting SEO project. I even opened some discussions on it (Multi Regional website - Folder strategy, Multi Company websites) with amazing feedbacks from the community.
INITIAL PROJECT
Set up an international website with different subsidiaries name, 1 person to manage the whole web, different locations / regions / languages and same products.
INITIAL IDEAS
For the beginning of the project we opened a main website in .com with subfolders for the other subsidiaries .com/es ...
However our business is mainly in English so we decided to focus harder (closing the .com/uk, using a unic com/blog, opening more pages etc.) on the main domain in .com
CURRENT ISSUE
How to rank locally our services with:
- Main domain in .com
- Last Google updates against link building
- Most of customers searching in English in different countries
- Company working in more than 80 countries, through 13 subsidiaries
**IDEA **
I was thinking about using our blog to focus 3 months on a thematic around one service (blog post with link to the services article on our website, guest blogging with link to a blog post, discussions on Linkedin around the thematics, etc.)
QUESTION
What could be the best strategy to rank locally our products in this case ?
Hope you can share your best advise. I guess I'm not the unique one to face this issue. So it'll be good to make a good strategy for all our community
Tks a lot !
Florian
-
Yes this is my issue more
So what would you do in this case ?
-
But I bet the business owners aren't saying "I wish we didn't have offices in so many countries"
-
The issue is working in so many countries
-
You know, content touching on IT schools in each of those countries isn't a bad idea. It's thematic and common to all locations and there are lots of ways to tie it directly to your company.
-
Yes so the issue is how to increase the notoriety of the service / product pages.
I guess speaking on blog about the thematics around is the less worst. ..
What do u thinK ?
-
That's funny. I was just looking at a language site and in my brain, your question was all about language. Yeah, IT services are a bit different bit different.
-
Hello,
Thanks you for your answer but the company deals with IT Services not with travel
It makes it more difficult to find some local blogs to exchange posts.
-
Maybe find country-specific blogs that will let you contribute travel stories about how English speakers learned and used the local language to make their travels more unique/fun/memorable in that country. What could be more relevant that that, other than links to those directories from language education sites within those same countries? A link or authorship credit from those blogs will go a long way towards helping those subdirectories rank locally and internationally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO Two Subdomains Showing Up in Google Search Results
Hi I have a client that is having two subdomains showing up SERP when you Google their name. Here are the details. They have two subdomains us.companyname.com and en.companyname.com us.companyname.com is for the US and has completely different products and content than en.companyname.com en.companyname.com is the site designed for Europe and it is in English. How can I make it so that only the us. version shows up in the search results? Thanks in advance!
International SEO | | JohnWeb120 -
International SEO Proposal
Hi, I need to create an international seo proposal and wondered what are the best bits of international SEO I should include? I have been reading up on loads of blogs wondered if anyone had some great ideas 🙂 Much appreciated.
International SEO | | karl621 -
SEO Strategy for international website with similar content
Hello, If a company is in different countries and has same content in most of the countries does it hurt SEO? For Ex. fibaro.com is the website that I am researching and I have seen the indexed pages to be about 40,000 however there is not much content on it. On further inspection I noticed that for every country the sub folder is different. So for us it will be fibaro.com/us/motion-sensor and for Europe fibaro.com/en/motion-sensor. Now both of these pages have same content on it and the company is in 86 countries so imagine the amount of duplicate content it has. Does anybody have any ideas on what should be an ideal way to approach this? Thanks
International SEO | | Harveyspecter0 -
International SEO question domain.com vs domain.com/us/ , domain.com/uk etc.
Hi Mozzers, I am expanding a website internationally. I own the .com for the domain. I need to accommodate multiple countries and I'm not sure if I should build a folder for /us/ for United States or just have the root domain .com OPTION 1:
International SEO | | jeremycabral
domain.com/page-url -- United States
domain.com/de/page-url -- Denmark
domain.com/jp/page-url -- Japan OPTION 2:
domain.com/us/page-url -- United States
domain.com/de/page-url -- Denmark
domain.com/jp/page-url -- Japan My concern with option 2 is there will be some dilution and we wouldn't get the full benefit of inbound links compared to Option 1 as we would have geo ip redirection in place to redirect users etc. to the relative sub-folder. Which option is better from an SEO perspective? Cheers, Jeremy0 -
Queston about subdomains for SEO Gurus
What is the best way to deal with a blog acting as subdomain (blog.domain.com) when you have 3 regional website versions (uk.domain.com, us.domain.com, and fr.domain.com)? I am facing a big problem for proper distribution of link juice to the three main websites. The point is that I have one blog, in which I have general content not targeting any specific market, but the link juice cannot be distributed properly across three websites, because I have a script to determine visitor’s region and serve him the right regional website. It uses a geoip script for Apache to redirect a visitor to their proper subdomain by determining which continent they are connecting from based off their IP address. Apache can use any type of redirect for this purpose, but we're using 302 to maintain user experience without using a 301 which might permanently redirect a crawler to only one version of the website. That cannot be done without 302 redirect, which means sending no link juice from the blog subdomain to the main websites. So, when you click on the logo from blog.domian.com, the script determines visitor region, and then 302 to the proper website. I don’t have main domain like www.domain.com. Instead the script is acting on this domain so that it 302 redirects to regional website according user location. The situation is complicated because you can’t send equal link juice to 3 regional website, having only one general blog. Even worse, none of the regional websites receives link juice from neither individual posts, nor blog.domain.com because of the 302 redirect. Any help is appreciated. Thanks.
International SEO | | darmar0 -
Is International Geotargeting with Duplicate Content Effective?
A company located in Canada is currently targeting Canada through the geotargeting setting in Google Webmaster Tools. Google.ca rankings are good, but Google.com rankings are not. The company would like to gain more traction for US people using google.com. The idea on the table is to set up a subfolder www.domain.com/us/ and use WMT to designate this version for the US. Here's the kicker: the content is exactly the same. Will Google consider the US version duplicate content? Is this an effective way to target US and Canada at the same time? Is it better to forget a duplicate US site altogether and use the "unlisted" setting in WMT?
International SEO | | AliveWired0 -
Question about international redirectss
if I have a site like google.com for United States and another International site, www.google.ca for a site in Canada. Should I create a 302 redirect if someone in Canada visits the google.com site and it automatically redirects them to the google.ca. Is a 302 the appropriate technical thing to do, or is there a better way?
International SEO | | seoflorida0 -
Anchor text for international SEO
HI I am looking to rank sites in multiple foreign search engines. I am thinking about the anchor text strategies I need to employ. My key phrase: golfschläger (golf club) I am targeting a German page (written in German). Would Google understand that if I use the anchor text “golf club” to my German “golfschläger” page, it is infact the same word and therefore give anchor text benefits to that page, or for anchor text benefits to pass does the anchor text have to be in the same language? thanks for any help!!!!
International SEO | | Turkey0