How to get started with a brand new site and domain name and prioritize content creation?
-
Hi there.
I just bought a Moz Pro membership with the goal to start with a new domain name and create a content channel. The domain name is completely fresh so it doesn't have any authority or trust associated with it. I did initial keyword research with the Google Keyword Tool for the niche I want to address and know what content I can get out.
I would like to prioritize content creation based on what will rank easily in Google and then work my way up from there. Do you have ideas on how I could best prioritize these keywords to this?
How can I identify the low hanging fruit for getting some incoming links to my website such that there is already some incoming link juice? (without using any black hat tricks)
Any hints or tips are greatly appreciated. Thanks!
PS: The website is in Europe where the blogosphere is really underdeveloped for the niche.
-
Hi John,
I would say that keyword research is the main activity to focus on. It can really make or break your launch. If you choose keywords that are very competitive , they will take a while to rank and bring traffic to the site. The idea is to choose keywords (long tail or low competition phrases) that you can get ranked for relatively quickly and start seeing traction.I've added some resources below to assist you.
All the best.
Cheers,
SEO5
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At a Loss With What to do With This Site
Hi people, a friend of mine runs a payday loan site with a very valuable domain name: http://bit.ly/1lyJgME The site was penalised by Google about 18 months ago, up until then it ranked #1 for payday loan and on the 1st page for the plural, payday loans in the UK. Now the website is nowhere in the top 200 results for either of the phrases, but he has not received any notification from Google and if he checks in webmaster tools in the manual actions section there is nothing there. He has gone through all of the links to his site several times and attempted to remove any unnatural links, those that he could not get rid of after emailing twice he disavowed - about 800, a lot were not even built by him. He has sent 2-3 reconsideration requests to Google and every time they said that the site had not been penalised, or something to that affect. The site does have lots of quality organic links from websites like Wired Magazine and the National Geographic, more then enough decent links to rank somewhere on Google for its keywords. I feel that the site may have been held to a higher standard because a lot of people think that payday loan websites are unethical. What do you think he should do? Can you spot anything on site that is wrong? He has definitely tried to remove every single unnatural link and the ones he could not he disavowed.
Link Building | | Eavesy1 -
Press Release Sites
Has anyone ever used macreportmedia.com for press releases? I normally use PR Web. This new company contacted me and it sounds pretty good, but I don't really trust anything without reviews, and I can't seem to find any out there. Has anyone had any luck with these guys? If not, can you suggest anything other than PR Web that you've had success with? I'm really looking for the SEO benefits of the releases more than the publicity.
Link Building | | atstickel120 -
Half key word in brand name itself
If you have half of the keyword you are targeting in ur brand name itself can we still use our brand name as anchor text in all inbound links
Link Building | | ksbnok0 -
Domain authority
Will a link from a website with a high domain authority but a low page authority help my site build authority and rank? The reason I ask is I have the opportunity to get a .edu link however its on a sub-page with no page rank or authority.
Link Building | | shiftins0 -
Linking strategy between my own sites
Hi, I have one main site, let's call it food.com I also have 10 smaller sites, let's call them mexicanfood.com, indianfood.com, italianfood.com etc food.com is on its own separate dedicated server the 10 smaller sites are all on a shared IP in hostgator I don't want Google to think that I have created the 10 sites for only purpose of creating links to each other. So, would you recommend that all those 10 sites link to each other? or should there be no interlinking within those 10 same IP domains? What about linking from those 10 sites to my main site? How should I structure my own backlinks not to get penalized by Google ?
Link Building | | limens0 -
One client, one b2b site and one b2c site - linking relationship
I have a client that has 2 websites in a particular industry. The first website concentrates on advertising services and products to other organisations/companies but does not sell anything online. The second website is an ecommerce site with many products from the same industry and is more a b2c operation. Would it be considered ok to add maybe 5 footer links from one to the other and vice versa? considering that they are footer links and will ultimately increase total links pointing to both site exponentially. Both sites are hosted in the same location.
Link Building | | Gareth_Cartman0 -
Linking domains on same ip
I don't know if i can post a link in the question so if you google 800 appliance and do a little reaserch on them you will see that it has many links with same content linking to the main domain and to each other. They hosted on the same ip which from what i read doesn't supposed to help in ranking. I saw many nich websites like this with the same idea. What am i missing here...?
Link Building | | atohad0 -
Why does Open Site Explorer list Twitter and Facebook links for one of my sites and not others
One of my sites has the nofollow backlink listed for Facebook and Twitter while 2 other sites do not. All 3 sites have had accounts for over a year. Does the amount of interactivity with the social media profiles have to do with it? I know it is a nofollow link but I was just curious as those profiles might help with the brand signal etc.
Link Building | | 4wheelparts0