Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does adding lots of new content on a site at one time actually hurt you?
-
When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?
-
I agree with all colleagues above, I cant see how your web site will be penalised due to lots of pages uploaded at the same time.
However Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually. This means thought that you will add hundreds of thousand of link a night. Here is the related via by Matt Cutts:
Hope you find this useful!
-
It is a real estate site and the content is a directory of the various condos available in their community. The pages are all unique and have real valuable content, so I don't think there will be any issues with content quality.
There is new content and blogging that occurs regularly on the site. I think that the client's concern comes from some old concepts that if we're only adding content infrequently, but in mass, that it may be seen as spammy.
-
I agree with Jesse. Earlier this year we added a new data-driven section to our website that included (believe it or not) 83,000 pages, all unique in content since the information is highly technical in nature. No associated penalties have resulted from this.
-
I agree with Jesse for the most part. I think the key is: what kind of content we are talking about? Adding tons of low-value, thin content pages to a site all at once (or even gradually) is probably going to diminish the authority of existing content. I do think that adding thousands of pages that have no page authority to a site that contains pages with a decent amount of authority could, theoretically, dilute the authority of the existing pages depending on site architecture, internal linking and the ratio of existing pages versus new pages. However, I would expect this to be only temporary, and if the new content is great quality, should be nothing to worry about long term.
-
Thanks Jesse, that was my thought exactly. If anything, I see incrementally adding the content as a negative thing, since it will lead to a less than complete user experience.
-
No truth to that whatsoever. That's weird paranoia.
If there was some sort of problem WITH the content, maybe. But there would be no penalty for all new content added.
I've done total site overhauls plenty of times and they get indexed quick with no penalties.. (although I will say the speed of this seems to be in flux, but I digress.)
Don't let the client worry about this. Think about any website that initially launches: why would Google penalize that?
Hope this helps. Paranoia is often the toughest challenge when it comes to dealing with clients/site owners.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is showing indexed in search console but not appearing in Serps
hi, i have recently made sites.google site and submitted to search console but when I copy paste in google , its not appearing
Algorithm Updates | | alan-shultis0 -
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day. Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady, or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?
Algorithm Updates | | NBJ_SM2 -
Sub-domain with spammy content and links: Any impact on main website rankings?
Hi all, One of our sub-domains is forums. Our users will be discussing about our product and many related things. But some of the users in forum are adding a lot of spammy content everyday. I just wonder whether this scenario is ruining our ranking efforts of main website? A sub domain with spammy content really kills the ranking of main website? Thanks
Algorithm Updates | | vtmoz0 -
How long for google to de-index old pages on my site?
I launched my redesigned website 4 days ago. I submitted a new site map, as well as submitted it to index in search console (google webmasters). I see that when I google my site, My new open graph settings are coming up correct. Still, a lot of my old site pages are definitely still indexed within google. How long will it take for google to drop off or "de-index" my old pages? Due to the way I restructured my website, a lot of the items are no longer available on my site. This is on purpose. I'm a graphic designer, and with the new change, I removed many old portfolio items, as well as any references to web design since I will no longer offering that service. My site is the following:
Algorithm Updates | | rubennunez
http://studio35design.com0 -
Ranking For Synonyms Without Creating Duplicate Content.
We have 2 keywords that are synonyms we really need to rank for as they are pretty much interchangeable terms. We will refer to the terms as Synonym A and Synonym B. Our site ranks very well for Synonym A but not for Synonym B. Both of these terms carry the same meaning, but the search results are very different. We actively optimize for Synonym A because it has the higher search volume of the 2 terms. We had hoped that Synonym B would get similar rankings due to the fact that the terms are so similar, but that did not pan out for us. We have lots of content that uses Synonym A predominantly and some that uses Synonym B. We know that good content around Synonym B would help, but we fear that it may be seen as duplicate if we create a piece that’s “Top 10 Synonym B” because we already have that piece for Synonym A. We also don’t want to make too many changes to our existing content in fear we may lose our great ranking for Synonym A. Has anyone run into this issue before, or does anyone have any ideas of things we can do to increase our position for Synonym B?
Algorithm Updates | | Fuel0 -
Guest Blog Post or Article Content Should be Do-Follow or No-Follow Link ? Help Plz !
Many SEO writers and blogs after Google Matt Cutt said, You should not allow no-follow link in Guest Post. What should we do. ? I am allowing Guest post - what they ask in return a do-follow link to their site or blog. other articles or post i wrote about inspiration collected from different source or single portfolio site - i credit them(as blogger - we should respect them). What i am doing right or wrong ? Please advise and help me on this ! http://searchengineland.com/google-guest-blogging-for-links-you-better-nofollow-those-links-166218
Algorithm Updates | | Esaky0 -
Frequency & Percentage of Content Change to get Google to Cache Every Day?
What is the frequency at which your homepage (for example) would have to update and what percentage of the page's content would need to be updated to get cached every day? What are your opinions on other factors.
Algorithm Updates | | bozzie3110
