Best Way to Replace Lost Links
-
We found a particular client that was using a 3rd party backlinker to build links (they were outsourced). The backlinks appeared to be low quality, just basic text and no substantial content surrounding it, usually like a forum profile. The backlinker was swapped out.
However, we've been suffering from a big loss of links. We anticipated that quite a few of the links the previous crew were managing would be lost, however, we've lost over 1500. Some of that is due to the former SEO company using sitesays.com as part of their strategy.
That site has since removed all listings/links because they were hit by recent algorithm changes. Every week GWT has fewer and fewer links coming from that site. We expect this to continue until GWT has removed all links from that site. We are also losing ground (quickly) on local rankings too. We believe this is due to the high number of links lost.
What is best practice when building links to counter this issue? Is there anything that can be done to stem the link purge and, if possible, gain ground on rankings again?
-
That #RCS talk was awesome! Thanks a bunch for that recommendation. We've really worked hard on this with the client and they are fully on board with RCS - the CEO built the company on it. Very interestingly, I had not considered the brand consolidation strategy (asking for a link back from lifted website content). We are definitely excited about using that as a new outlet for link building, allowing others to do the work for us organically.
-
I have to agree with @CleverPhD. The lower quality links will do more harm than good for your site in light of new algro updates. Instead of trying to build a rapid 1300 links, look to build fewer but HIGH QUALITY links back to your site. Personally, I see that social networks seem to be carrying a lot of weight so perhaps creation of a graphic and sharing it across your social media networks will provide more worth.
-
One thing you need to consider is not just the quantity of the links you lost but the quality. If you are losing thousands of links with a PA of 1 and DA of 0, well then good riddance! They were not helping you to start with and if anything they were hurting you.
So, I would not think, "Well, we lost 1345 links and so we need 1345 links back". I would say, how can we help the client to do some #RCS to earn some quality links.
http://moz.com/blog/an-interview-with-wil-reynolds
Watch the talk by Wil Reynolds about 1/4 the way down.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best practices for optimizing a site for multiple locations?
I have a client that operates in multiple states. I am trying to find a way to best optimize their website, but all of the best practices for "local SEO" seem to be for things such as restaurants, small businesses, etc. I am looking for a way to optimize for the industry keywords as well as location. Any best practices/suggestions would be greatly appreciated. Thanks!
Image & Video Optimization | | Scratch_MM0 -
Backlink value of 9Slides.com link
I got a backlink from http://www.9slides.com (site like slideshare) which is cool but I'm trying to compare its worth vs a link from slideshare. It is extra work to create content in slide + video format and its DA is lower- are there any positives I'm missing? Has anyone analyzed this site, any suggestions?
Image & Video Optimization | | seopc0 -
Best Video Sitemap plugin for wordpress? And do I need both a video sitemap and a normal one?
Hi all, I currently use the Google XML Sitemaps plugin on my wordpress site. But we've recently began adding (self-hosted) videos that we've been careful to markup with the relevant schema. However, there's a couple of things I don't understand and am hoping someone could help: Do we need a separate video sitemap that either works alongside Google XML Sitemaps or replaces it? If we do need a video sitemap, what's the best video site map to get? (we are using the Thesis theme so can't use the Yoast one unfortunately as they don't play nice together...) Thanks for your help! Andrew
Image & Video Optimization | | seowhiskey0 -
Any special way to rank a youtube vid in google page 1 for a kw?
I've failed to rank a youtube video before , I don't know why.. but do you guys have something that can help me to rank a youtube video to google page one? backlinks? If yes, then what type of backlinks? Just like backlinking articles and websites? thx for the input guys
Image & Video Optimization | | martino8880 -
Google maps places - 3rd party review site's link not showing up
An example: https://plus.google.com/103109773317419974914/about?gl=us&hl=en This doctors place shows up with reviews from yahoo.com, citysearch.com and local.com. Our business has reviews from yelp, citysearch.com and couple of other places. What am I missing and how I can make sure those links show up? Thanks RYWwZZk
Image & Video Optimization | | nashk0 -
UK Link builders Association
I wondered if any UK based SEO's and link builders would be interested in creating a group to share best practice, trade link building tips and stuff that works well in the UK SERPS as opposed to the .com SERPS. PM me if interested Thanks
Image & Video Optimization | | highwayfive0 -
Best way to publish same content on 2 blogs?
I currently have a couple of blogs and I want to put a post on one of them and then copy it onto my other blog, but give the credit and the link back to the original (lose you yet?) I want to write a blog and publish it on my site (http://goo.gl/WRwR8) After it's on the blog on my main e-commerce site, i want to copy it onto my wordpress blog (http://goo.gl/0SSti) What is the best way to accomplish this without creating duplicate content? Is there a way to state on the second wordpress blog that this post originated from the ecommerce site? I could really use some guidance... Thanks
Image & Video Optimization | | Prime850 -
Tag clouds and leaking link juice
We have a popular blog, but SEOmoz analytics is telling us that theblog homepage has greater than 100 links and this needs to be addressed. One very big source of links on the blog homepage is the tag cloud. Can tag clouds be a source of link juice dilution? If so, is should we consider either removing the tag cloud altogether (not essential to the site) or consider doing no-follows? Thanks.
Image & Video Optimization | | ahw0