Social Media Marketing Synergy
-
Hi all,
Just a quick question.
When creating social media profiles, should there be synergy between them in imagery. For example a fashion brand that has a lot of different styles. Would you have 2 completely different looks on say Twitter and Facebook? Or would you try to find a theme and stick with it?
I have looked at other fashion brands and there is a mixed bag. Some have synergy, some don't. Is this a matter of opinion or is their a best practice? I don't think there is a right answer but I'd love some opinions / articles on it if poss!
Thanks
-
Awesome, superb answer and exactly what I was after. Thanks so much!
-
Synergy between your social media profiles is certainly important, as it makes your brand memorable. A consistent imagery throughout your profiles make it easier for visitors to familiarise with you. Familitarity encourages liking - customers who had a positive experience with you will be more likely to return; followers will recall your brand when they wish to buy a product that you offer in the future.
That being said, you don't have to use the same imagery across all your social media profiles, but colour consistency is a must. If you check out some of the top brands, you would realise they maintain the same colour profile throughout their social media accounts. Repeat your logo as much as possible too - your logo plays a significant role in branding and should be exposed in as many avenues as possible.
For fashion brands, it can be seen from Cath Kidston, Forever 21, H&M, that they are using their logo across all their profile pictures, and the same (if not similar) cover photos throughout. Even if they do use different imagery, they still maintain a constant colour feel throughout that represents the style of their clothing line.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Using keywords for e-commerce SEO / marketing
For e-commerce sites, how do you generate an increase of site/ product optimization using keywords and without paying for advertising? Any creative ideas?
Branding | | Malibu_Surfboards902650 -
Adding social media to SEO service
Hello, I have been struggling to handle and recommend social media work from my clients to help with their rankings and online presence. Often, it is ignored; however, as everyone knows only so much benefit can be gained through directory listings and stellar on-page optimization. I am wondering if someone could lend a hand on how they take over the social media tweeting/blogging/content etc for a third party so that it is still authentic both to their clients, and also seemingly to Google? Any insight would be helpful! Thanks in advance!!!! 🙂
Branding | | lfrazer0 -
Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog. Would greatly appreciate some insight!Thanks, Christian
Branding | | Sundance_Kidd0 -
Reposting media releases
Hey Mozers - We recently distributed a media release and it has been picked up by 20+ news outlets and counting. My question: Should I publish this media release on my news/blog page? Or is it better to just bask in the incoming links? What are the benefits and drawback to each? Thanks in advance!
Branding | | LoganYard0 -
Giveaway ideas for contest from a Internet Marketing Company
So I have been toying with the idea of creating a twitter / Facebook / Google + Giveaway. Users will just have to like/follow to enter and a random person will be drawing to win the prize. Seems like a solid and easy way to gain followers and such. My main concern is lets say I go the straight up "cash" route and giveaway $250 to the winner. While anyone would love to have a free $250 and I may get a lot of likes and followers, I’m sure most of them would not be interested in my company or services. They just want a free $250 (who wouldn’t). I’m been trying to think of other things to giveaway that people would still love to get but attract more people that would be interested in my services, any ideas? I was thinking maybe the winner could get free SEO for their website for 3-6 months or something like that. Something that people might actually want.
Branding | | KyleChamp0 -
Do cuss words on social media sites affect ranking?
This is a hard one, I'm sure. In regards to search, I've read that Facebook pays close attention to verbs and that Google takes into account related words close to anchor text and search terms. Now I have the unique opportunity to work as the internet sales and marketing consultant for a company in serious need of brand reputation repair. The company has experienced a terrible fallout from a recent product recall. Unfortunately in this case, the company site has really strong reach, which means that our blog posts, product descriptions, and twitter comments can be found copied on hundreds of websites hours after they are posted. The most recent incident has associated our brand name with words like cheaters, scam, phoney, copycat, and other words that will certainly get filtered here. All my attempts to assure unconditional refunds and offer phone support get labeled as a desperate attempt to save the brand. No doubt, the company has issues but will surely overcome them in time. SEO Question: Should I close the Facebook page and set strong filters on a new page to delete the onslaught of negative comments or should we spend the time to clean up the current page? This is a difficult decision, as I know many companies like Hubspot, Mailchimp, and Rackspace actually look at Facebook pages to qualify business leads (no fans, go home). Damage control suggestions also welcome, but the crux of this issue here is how our brand name and product names will be associated with cuss words or negative terms and how this will affect our ranking in SERPs.
Branding | | kwoolf1 -
Social Sharing Buttons: SEO friendly ?
Any recommendations for an SEO friendly social sharing button company? Or ones that provide a good service and also actually helps your brand name in SEO? I think it is important for others to be able to share my pages with colleagues and others. Thank you, UtahTiger
Branding | | Boodreaux0