Social Media Marketing Synergy

[Jon_bangonline]

Hi all,

Just a quick question.

When creating social media profiles, should there be synergy between them in imagery. For example a fashion brand that has a lot of different styles. Would you have 2 completely different looks on say Twitter and Facebook? Or would you try to find a theme and stick with it?

I have looked at other fashion brands and there is a mixed bag. Some have synergy, some don't. Is this a matter of opinion or is their a best practice? I don't think there is a right answer but I'd love some opinions / articles on it if poss!

Thanks

[Jon_bangonline]

Awesome, superb answer and exactly what I was after. Thanks so much!

[ReferralCandy]

Synergy between your social media profiles is certainly important, as it makes your brand memorable. A consistent imagery throughout your profiles make it easier for visitors to familiarise with you. Familitarity encourages liking - customers who had a positive experience with you will be more likely to return; followers will recall your brand when they wish to buy a product that you offer in the future.

That being said, you don't have to use the same imagery across all your social media profiles, but colour consistency is a must. If you check out some of the top brands, you would realise they maintain the same colour profile throughout their social media accounts. Repeat your logo as much as possible too - your logo plays a significant role in branding and should be exposed in as many avenues as possible.

For fashion brands, it can be seen from Cath Kidston, Forever 21, H&M, that they are using their logo across all their profile pictures, and the same (if not similar) cover photos throughout. Even if they do use different imagery, they still maintain a constant colour feel throughout that represents the style of their clothing line.

Hope that helps!