Shelflife of a blog post SEO wise?
-
What is the shelflife of a blog post SEO wise and Google wise?
-
I agree with John and Steven. We manage a number of sports blogs, and I have my content writers link back to old posts using new posts. If there is a legitimate reason to link to the old post then go for it. For a local music blog, I frequently write content that has no expiration date. For example, I may post all summer about bands coming to town, or write reviews, but every few posts I might write a “top five music clubs in town” post. Those posts are relevant to my blog, they can be linked back to at a later date, and have the chance of picking up traffic at any time (depending on the search.) Analytics will also tell you which posts are getting traffic, no matter how old the post may be. That should give you a clue to what stays relevant.
-
A WordPress plugin I like a lot is Old Post Promoter It allows you to set old posts in certain categories to automatically re-post as new at specified intervals. I put all of my evergreen content in a special category in addition to its proper category and then let OPP automatically re-post that content every couple days. Since I have my Twitter and Facebook feeds hooked up to my RSS, that old content also gets automatically re-posted there as well.
-
Steven - that's a great idea to recycle still-relevant posts.
Another idea, perhaps a way to handle more date-specific posts, would be a "Looking Back" type of callout on a page. "Here's what we were talking about a year ago..." or five years, etc.
EGOL, you mentioned having 10 recent posts. You could extend this out a little more and have another batch of ten that are related tags posts - even posts you set as specific that you'd like to renew again.
-
In regards to SEO I completely agree with EGOL, however there is something else you can do to continually get traffic to pages, and that is to use twitter and retweet your posts. If your posts are not specifically date based, and you can provide valuable information to people, it can work in your favor.
An example of someone doing this is @jeffbullas ,he uses SocialOomph to send out a tweet with an interesting title and link every 15 minutes. Some of them are a year old, but still have interesting, if not valuable, information.
-
The shelf life of a blog post is indefinite.
However, let's imagine how the value might diminish over time....
Let's say that the blog where the post is published has the ten most recent posts on its homepage, and each post is assigned to one category, and each category page displays ten posts.
When your blog post is brand new the page where it is displayed has one link into it from the homepage of the blog and one page into it from the main category page. However, after many other posts are added the blog post no longer displays on the homepage and to find it in the homepage archive you must page back several pages. The same is true for the category page. After ten posts in that category it is getting buried in the pagination for that category. So over time the links to your blog post page will be buried deeper and deeper in the pages of the blog and less linkvalue is passed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
old posts / delete or update Big Site with more than 6000 articles
Hi, my site is related to education and i published more than 6000 articles from last 10 years, i naver delete but frequently update the Good Articles but some old articles that is not giving visitors, i did not update and some of them are short articles. i started in year 2021 and many articles in year 2012 to 2023 i write. please check my site and advise can i delete old out dated articles ? and countinue writing new articles with same topics, actuly from last month of August 2023 my site visitors lost with time from more than 70 percent.
Content Development | | bedah
thank so much for advise.
can i delete out dated content?
some of my contents are not ranking even i update before it was on top position but now even after update still other website is ranking more than me in current year.
#old Content ?
#update or delete?0 -
Internal Links from Blog
Quick question. In regards to linking to products from your blog. I've read recently that linking excessively between your site can be a bad SEO habit. So, I was curious if anyone else has heard of this. Plus, if you have a blog, how many internal links should you have going to you pages on your site - other blogs, products etc? Thanks.
Content Development | | Kdruckenbrod0 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Lost in the blog world
I want to start a blog, but honestly I have no idea where to start as I've got so many questions so I hope someone can help me out. I have a Magento e-commerce website so I've got the possibility to integrate the WP extension. Would that be a good idea or is it better to have a separate blog and separate server? Which blog platform is considered to be the best and what are the main differences between the big blog platforms? Should I use my business (domain) name for my blog or have a separate (domain) name? How often are you 'supposed' to blog per week/month to build a strong blog? Many thanks in advance!
Content Development | | BridalHotspot0 -
Clear examples of SEO success with content marketing needed.
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site. Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for). Any help greatly appreciated. Thanks
Content Development | | kevinmorley0 -
Word Press Page vs Post
Hello, I have a site that is dedicated to real estate. I designed it in dreamweaver. I also attached a blog to it with wordpress. Its self hosted. My question is what is the best way to increase my search rankings with wordpress? Page vs Post? Any tips?
Content Development | | bronxpad0 -
Guest Blogging
Hey Guys, I've been reading about the power of guest blogging and it seems like a fun way to build links. However, finding blogs that allow guest blog posts is a bit tougher than I thought. I read about MyBlogGuest.com and some other guest blog networks. Are these legit and am I on the right track when searching for blogs that will allow a guest post? Thanks!
Content Development | | GoldStarGames0 -
Content Marketing - Guest Blogging
We're doing a guest coulmn here - http://www.securityweek.com/public-cloud-ecommerce-truths-basics-new-pci-dss-20-standards, how do we re-use/rewrite this for our blog? Whats the best practice if the column comes first?
Content Development | | FirePowered0