SERPS showing wrong page
-
Hi there,
searching Google UK for the term 'wireless alarms' returns the following page at position 39'ish -
http://www.compoundsecurity.co.uk/security-information/gsm-gprs-alarm-systems
The page that should be returned for that search is -
http://www.compoundsecurity.co.uk/security-equipment
The page being returned by Google at present is not optimised in any way for 'wireless alarms' but the page it should be showing is optimised for that term and the Moz grading tool agrees. The correct page also has a higher PA and 533 inbound links and the page being displayed has a lower PA and only 3 links.
Could some kind soul tell me what i am doing wrong please?
Thank you
Si
-
I do not understand why you "shouldn't change urls." Yes, you can, you just have to do it correctly. Afterward, you need to insure the new is canonicalized, etc.
Honestly, I am going to say something and it has the potential to be controversial: Beware taking SEO advice from a webmaster. That is one of the reasons several years ago we went into web dev and design. I got tired of trying to show people how to improve their rankings and business only to be shot down by someone who knows little of SEO.That is all, IMO.
Best
-
Rock on Robert!!!!
THank you very much for your reply. I had discussed changing the URL but our webmaster said you shouldn't change URLs. What's the downside to that?
In actual fact i have very little idea of what i am doing. I'm 48 and not involved in SEO at all. I have just got sooo fed up of paying £500 ($750) per day for SEO services that produce no results, so i am on a fast learning curve.
All advice is appreciated.
Oh, and the links to the home page happened organically with no involvement by us. Just a very controversial product lol.
-
Daddy Smurf,
I like your question because I spent a lot of time asking the same one over the years. When I do a search in Google.co.uk, for wireless alarms, I get you with the "wrong" url at 36th (see I helped move you up! and when I search same for security systems, I get you at Number 1 and you have sitelinks showing, so good job in a tough vertical. (The search was done using incognito in chrome and screenshot attached).
Kevin makes a great point re the url (I think you really need wireless alarms in there since that is the query you want to rank for.) When I look at the page, I see opening content around types of wireless alarms without ever saying they are that. Yes it is in the H1, but I think that first paragraph needs it in the body content. Also, you are selling products and that presents the opportunity to utilize markup for products and or reviews on these which again would help you rank. I did a cursory check and say none on this page.
My experience tells me to use every possible advantage available except when there is a business reason not to. If you want to rank for wireless alarms in the way you are for security systems, get as aggressive as you were for that in the beginning and you will make it. You did not get where you are by being dumb, it is obvious you know what you are doing. My biggest enemy is complacency and I try to stay ever aware of that. I hope this helps you out.
Best,
-
Often times this happens (especially for a legacy page that has been around awhile and you introduce a new landing page). Over time, Google may feel that the other landing page is better for that query and move it up.
Looking just at the url "Alarms" is in the url for the first one and not the second (I know security isn't in the first one). So the url could be better optimized. Also, did you look at the link profile on both links and see if you can see something?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Real Time Page Views Showing Down But Users Not Affected what is happening actually?
Hi All, For my ecoommerce site we constantly keep eye on real time analytic many time we see page views suddenly goes down for 1 min only then again started growing but visitors in "Right Now" section not affected. Network team, developer team, DBA team, seo team no one able to find bug from there end. Neither google shows any website down, server error or 404 etc in search console. So what is exactly happening when pageviews go down? Do really visitor affected If no then also why and if yes then also why? Please help. Thanks!
Reporting & Analytics | | amu1230 -
Webmaster Tools Pages and Queries
In Google Webmaster Tools, under Search Analytics, what is the difference between positions in queries and positions in pages?
Reporting & Analytics | | CostumeD0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
In Analytic Ipad Traffic Showing in Desktop, tablet and Mobile all 3 is it possible?
Hi, In Google Analytic when i see Mobile Overview in secondary dimension when i select Mobile device Model and when i search Ipad then i can see ipad in tablet, desktop and mobile why is it so? Ipad traffic and transaction should appear only on mobile whey it is showing on desktop and tablet? John..
Reporting & Analytics | | varo0 -
No Google Analytics code on page BUT reporting is active
How could Google Analytics be reporting data if my pages don't have the GA code on them? Mike
Reporting & Analytics | | Mike_c0 -
Rel=nofollow link to a NoFollow, NoIndex Page?
I have a multitude of "schedule a demo" pages/forms on my site that are all identical, so I have on all of them. My question is, should I also place on the link to the "schedule a demo" pages? I know the generic rule is to never nofollow any internal links (per Matt Cutts http://www.youtube.com/watch?v=bVOOB_Q0MZY), but should that still apply if the link directs to a page that is noindex, nofollow? Thanks for your input in advance; don't want to run into, as Matt Cutts puts it, "a mini kerfuffle!"
Reporting & Analytics | | BethA0 -
X2 Google Analytics affect page rank ?
Hi there, If you had 2 Google Analytics Accounts one to the main site and another to the blog, could this affect the page position in Google? We've suddenly noticed a drop in our KWs and it was shortly after we added another Google Analytics Account. The blog has 68% Bounce rate and the main site has always been about 48%. Any help would be much appreciated. Many thanks Paul
Reporting & Analytics | | webdesigncwd0