Help with outreach emails for content marketing
-
Hello,
Could I get some feedback on how to make a good outreach email?
I'm using buzzstream and Rand's awesome whiteboard friday. Here's what I've put together:
Hi [first name] have you seen this [our niche] article?
Paragraph 1 (short paragraph) comments on what the person is involved in, and ask them how these things are going
Paragraph 2 (short paragraph) talks about how I've shared and retweeted their recent important posts.
Paragraph 3 (short paragraph) Asks if they would link to our article. This niche article is really useful and needed to these people.
Paragraph 4 (short paragraph) I'm not sure how to reasearch and put something interesting here.
[my name]
co-owner
[our website]
-
Thanks Chris,
I think I can adapt this to what we're doing.
This outreach seems like an art form.
Thanks again,
Bob
-
How's this instead?
I'm an amateur [niche] enthusiast and your article/comment on [website name & date] led me to do some additional research this past week. I ended up with a pretty detailed piece on [article topic] and I wondered if you have any thoughts on what I've included in it. [Short, concluding, light-hearted sentence that references something personal about the recipient.] [link]
-
Hi Chris,
Thanks, yes one paragraph sounds a lot better. How would you frame it if the article is unlike anything that they have, yet it is useful to them? Also, maybe instead of
"your article/comment on [website name & date] lead me to write this article on [article topic] this past week"
I could truthfully (I want to be honest) say that the there's a lack of good material on [niche] so I created this article.
Though that doesn't sound as good as what you wrote.
Your thoughts?
-
My thoughts are that's a lot of paragraphs and how many sentences are going to be in each paragraph. If it were me, I'd whittle it down to just a few sentences. For the best possible response, there's no way to get around customizing each email or doing some research on each recipient. I'd recommend something more stripped down--maybe more along these lines:
Hi [recipient]
I'm a budding young [niche] writer and your article/comment on [website name & date] lead me to write this article on [article topic] this past week. I really respected your [other relevant, highly shared, well thought out article] and I wonder if you have any thoughts on mine and what I included in it. [Short, concluding, light-hearted sentence that references something personal about the recipient.] [link]
Thanks,
-
Hi,
Ofcourse this is just my personal opinion about this. I personally always tried to ask the people to 'link' to the article but used words like: mention, refer or any word like that. Just to make a bit clear that your goal is also not 100% linkbuilding but also building a brand.
Next to that in paragraph I would not myself tell the recipient that I think it's really needed for this people, I think they'll have to make that up for themselves.Could you give us a complete example?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Press releases and duplicate content
Hi Mozzers, What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign. Does the fact that this press release content is duplicated across lots of sites have a negative impact? Thanks in advance
Link Building | | A_Q0 -
Need help for SEO
After Penguin 5 what are the major changes in onpage that is necessary and what are the best techniques for link building?
Link Building | | Chirag7530 -
Ranking drop Any help please
hi i got a website www.willowstairlifts.co.uk and I am doing seo for keyword Stairlifts , it was going all good i managed to get it from page 15 to page 4 but yesterday its start going backward it jumps back from position 31 to 61 , i have been very careful in doing on page and also with my link building. I have just a few directories , bookmarks and I am targeting guest post, and i have got few links from them. i cant find anything wrong and worried, as surely it can be a penalty, is it just google dance? as i am aware google is recently doing some updates which they are denying it. hope you guys can help me , many thanks
Link Building | | conversiontactics0 -
Does spinning content work any longer?
A few years ago, I used Free Traffic System, and spun a bunch of content to get links. I still have tens of thousands of these links showing up in stats. They were probably not good quality links. Will I get penalized if I pick up the spinning game again?
Link Building | | manintights280 -
Infographic help
hi guys - my employer sells stationery (snore!) to try and natuarally grow some link we have begun producing inforgraphcs see world record for licking stamps. Im trying to help our customers by producing content that will be usefull and fun. Whicj is great for the customers but not neccisarily for seo as im unsure who would want to link to this kind of thing - any ideas? inforgraphic---envelop-buyers-guide-lrg.jpg
Link Building | | supermarketonline0 -
Authority versus Content in Linkbuilding
Hi there, I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from. I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)? Thanks for your recommendations! Best regards, Tobias
Link Building | | space560 -
Share your favourite link exchange template email with us!
Hey Mozzers, I've been working on a bunch of different templates lately to approach various companies in our industry for link exchanges. But I'm somewhat stumped on what the best approach would be. I want to convey the message that a link exchange would be beneficial to their ranking in search engines, but I don't want to come off sounding overly spammy. Do you have a template that you have found worked well for you? Share it with us!
Link Building | | adriandg0 -
What to do with outdated (but ranking) content?
I'm SEOing for a theatre. We've got show pages that rank when searching for the business, but are outdated as the shows are from past years. The pages aren't accessible at all from the site now, but still exist in domain and are linked to by google. If you search the business, the results are: 1. [biz name] 2. [biz name] - tickets 3-6. outdated shows Should these pages be left up, or taken down and redirected home? Would there be any seo boost to the homepage from 301ing them home, or do you think it'd be more beneficial to have more results available as entry points into the site?
Link Building | | RyanWhitney150