Simon Covell Divorce messed up my rankings, please advice?
-
Hi there,
I was getting good ranking on some of the 'Divorce' related keywords but after Simon Covell name involved with divorce, I've just noticed that I am pushed back to page 4 today.
Page 1 is one full of magazine and newspaper websites, i don't think i can compete with them. Shall I wait and hope that this news will be old and hopefully they won't rank or is there anything I can do bring back my rankings? It was one of our good converting keyword
Thanks
-
Newjacking is an interesting field that is often overlooked. I think this would be an excellent blog post discussing pro/cons and strategies (if anyone's has experience in it).
-
THIS! This is exactly what I would recommend. You should be excited; this is an opportunity to grab some new readers. Find some interesting dirt and figure out a way to tie it into what you do. Take a different angle on it and get it out there!
-
Thank you all,
Writing an article is a good idea actually, i might not get ranking but at least i might get some interest from Social Network.
If anybody else more advise, I appreciate if you share. Thanks!
-
If you were doing well before this happened you could try news jacking and write an article which has a bit of news about Simon Covell's divorce but then goes on to give the reader advice.
-
Hi Sida,
Without knowing the exact search terms you are targeting, I would advise that you just monitor the serps closely to see which news results slowly slip. A lot of times these type of news outlets gets a temporary huge boost that slowly fades. Depending on the format and content of your site, I would suggest seeing if there is a way to capitalize on the recent news and tie Simon's divorce into a well written blog post or piece of content on your site. If you can't beat them, join them!
-
What are you keywords exactly? Seems a bit extreme that you've been completely pushed out. It makes you wonder if this will happen every time a high profile celebrity gets divorced? I'd be interested to see one of your keyword phrases if possible?
-
Yes, unfortunately, there's nothing else you can do for SERPS for specific keywords that are being flooded with 'news' like this. I would just wait it out for a couple of weeks and see if those results go away. If not, perhaps modify my on page optimization to target some related keywords that are not affected.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Interpret Rankings Decline
My website operates in 14 languages, and overall we have not seen a decrease in traffic (hard to measure because we are very vulnerable to external factors) I started using AWR about a month ago and in that time have seen the following changes in my visibility for some of my major markets: Nothing major in either direction, but any advice of how to delve deeper to find an explanation for the markets that are decreasing? UK: 15% ->13% RU: 25 -> 26% AU: 25% -> 21% DE: 18% - 19% ES: 11% -> 10% SE: 42% -> 44%
Algorithm Updates | | theLotter0 -
How important is Social Media for building domain authority / Google rankings? Are there any cases?
I really would like to know if someone tested the importance of Social Media for Google rankings.
Algorithm Updates | | Seeders
Are there some sites who build authority only by doing good social media?
Ofcourse, I know it is all about the mix (content, linkbuilding, social media, etc.) but how important is it?
I know many sites who rank good without any form of social media, but I do not know any sites who do only social media and rank high. I hope there are some good cases which give good insight. ps. I know it becomes more and more important...0 -
Keyword stuffing in URL? Ekk. Help Please.
Okay, so I work as content manager in the travel industry and we're re-doing our site, pretty much from scratch, including the SEO, anchor text/route url, etc. I am struggling with one particular thing. If all my url's have similar keywords, ie example.com/atlanta-trip and example.com/boston-trip and so on and so forth for every destination, will using "trip" in the url be seen by Google as keyword stuffing? Should I make my url's more diverse? My gut feeling is no based on all the Moz, Google and other SEO research I've done, because it's all relevant to the content and the user experience, but I'd like to be sure, since we really can't afford to get penalized by Google...again.
Algorithm Updates | | hpeisach0 -
3 Subdomains - Can their authority or ranking affect each other?
HI, We have 3 different subdomains that target completely different industries.
Algorithm Updates | | danialniazi
a.example.com - school reviews
b.example.com - healthcare reviews
c.example.com - car reviews Q1: If any of the above subdomains gets demoted or penalized by Google would that affect the other subdomains? Q2: Moving forward with all the new changes in SEO, penalties, etc; would it be wise to utilize 3 subdomains for different industries or should we consider getting separate domains?0 -
Significant Drop in Rankings without Explanation
My company has experienced a significant drop in rankings in the last month or so. How significant? Across our top 11 keywords, we've dropped an average of 6 positions. Some have dropped less (1 or 2) and some have dropped way more (38). We work really hard to provide great content on our site and have been building out our link profile with guest blogging on relevant sites (dailyshotofcoffee.com, for example). No major changes have been made to the URL structure or content on the pages that are ranking for our key terms, so I am not sure where the drop is coming from. For example: One of our key terms is "espresso machine" and we went from #9 to #22 in the last few weeks. We have not made any changes to the main content on the page that is ranking since September. Our on-site page report for this page has us nailing all of the critical factors, most of the high importance factors (not exact keyword in page titles - we use "espresso machines" as that is one of our other terms - or "avoid keyword stuffing" - unfortunately, our products are also named with "espresso machine" and i can't very well not follow those links or remove the term from their names), all of the moderate importance factors, and most of the low importance factors. It has been reporting this way since September. Most of our key terms are this way (haven't had content changed in the last several weeks to months and have great on-page grades). We don't engage in spammy link building (though I did some work this fall on cleaning up bad links a previous SEO company had built out). I'm just really taken aback by the sudden drop in rankings across the board. Any insight or advice anyone can give me would be greatly appreciated!
Algorithm Updates | | Marketing.SCG1 -
Decline in traffic but no change in rankings
I'm comparing our best search traffic month in 2011 (March) with our current traffic (April)and have seen significant declines in traffic, despite no change in our rankings or even improved rankings for the same terms. Trying to sort out an explanation. We have been a white-hat SEO site since our inception over 10 years ago. Our SEO consultant doesn't think we've been affected by any algo changes, at least not to any significant degree. My only explanation for this possibly anomaly is: decrease in the use of the KW terms in search over time (how to determine?) generalized increase in PPC instead of organic search driving traffic possibility that Adv Web Rankings is no longer accurately collecting SERP rankings Does anyone have any other thoughts or considerations that might explain the decline in traffic, despite maintenance or improvement in rankings? Thanks.
Algorithm Updates | | ahw0 -
Higher rank created a quick boost but it didn't last..
I made a few changes to my website which bumped it up to 3rd place for the main keyword and brought it up to the first page for some of the other keywords. I saw a spike in traffic and conversions for 2 days, but now it went down significantly again. How can I research the cause of this?
Algorithm Updates | | Mariannag72820 -
Tuesday July 12th = We suddenly lost all our top Google rankings. Traffic cut in half. Ideas?
The attached screenshot shows all. Panda update hit us hard = we lost half our traffic. Three months later, Panda tweak gave us traffic back. Now, this past Tuesday we lost half our traffic again and ALL our top ranking Keywords/phrases on Google (all other search engines keywords holding rank fine). Did they tweak their algorithm again? What are we doing wrong?? eartheasy.com wtf.jpg
Algorithm Updates | | aran0880
