Moz Keyword Ranking Report
-
Hi, Moz Keyword Ranking report shows different results then what i see on my desktop for some keywords. There wasn't much difference on most of them until now so ignored some of the differences but now i see huge differences. For instance, on my Google UK I see the keyword ranking 1 or 2 but Moz reports show 22 or higher than that . Search Engine is Google UK. Would you please advise if I am doing anything wrong here?
Thank you,
-
Hi Jesse,
I use Chrome Incognito for checking search results, and I find that I often have to go into the gear settings and click Disable customizations based on search history.
Do you also take that step as well?
-
Thanks Jesse, You've been very helpful.
I knew the tool you've sent me but I haven't used it for a while. I've just done the testing on that as well and I think i kind of know what the issue is now. I think Moz gives the ranking report for the home main URL but keywords ranks different for different pages. I will use the moz keyword ranking for the keywords that i target on the home page but for everything else, i think it is better to use another tool. I will check again with Moz team but i think i kind of know what the issue is.
Thank you so much for help
Seda
-
Thanks Jesse.
-
Well as per which method is "better," see my last response to AWCthreads above. They both do pretty much the same thing but which is better depends on if you want localized results or not. For certain keywords this won't make a difference of course.
As for what's causing your problem, I'm not sure. I haven't even thought or looked into this, but is there a chance that since you're in the UK the moz keywords are pulling US google rankings? Or is there an option when setting up your campaign to specify browser location? I would assume there is as the moz team would think of this but just thought I'd ask as I'm totally unaware.
Are you referring to the campaign level reports only? Have you tried using the instantaneous rank tracker? http://moz.com/researchtools/rank-tracker
See what that reports as it will be the most current and up-to-date. Perhaps there was a funny flux/carousel thing happening when the moz crawl happened. I've seen a few of my keywords report <50 in the past when I know they're more like 8 or 9 and the next week they're more accurate. Sometimes moz even sends out an "oops we adjusted your campaign crawl a bit" message.. Or maybe that was a dream.
Let me know what you think... Hope I can help.
-
I'm sorry I should have been more specific. The &pws=0 parameter removes all personalization correlating with your search and browsing history. It does not affect local. So in other words, Google normally uses your cookies and browsing history to sculpt the SERPs page you see. When it's a term you search often (your target keywords) you will start to see weird results. Probably your site at the top as you click it the most and Google tracks that from your browsing history. &pws=0 removes this aspect and the this aspect only; the search history.
The local targeting remains through this parameter as you've seen. If you do local SEO and happen to be in the city of the business you are marketing, I feel this is a good thing as you want to see what your target market sees. However if you don't live in this city of course it's bad.
To completely remove all traces of personalization the best possible method is to switch to Chrome's "incognito mode." This is done in the menu (you'll see it) and removes anything and everything from your search parameters, no &pws=0 necessary.
Hope this helps. Sorry for the confusion.
-
Thank you all, I actually use 'Private window' on Firefox or sometimes I do cross check with Chrome in 'Incognito window' to depersonalize my results.
@Jesse: Would you please advise which method is better to use for depersonalize the SERPS. Using browser in private mode or use what you recommended earlier? I've just tested 5 keywords on both they gave me same results but testing 5 keywords may not be enough to make decision, i appreciate if you share your view.
Since i use depersonalized browser, any ideas why it could be happening?
Thanks
-
Wait a minute.
I just googled, "lumber" with https://www.google.com/search?q=lumber&pws=0 showing.
It returned local results.
However, when I ran the keyword "lumber" through page wash, it returned non-localized results.
The search string that you provided was copied cleanly when I created the search engine.
However, the string I provided is missing a few characters.
What does this mean?
-
The keyword field was hosing it up.
I put the letter "g" in there and it took.
Excellent tip. Thanks Jesse.
-
Be sure you fill in all 3 fields. Sometimes you have to give it a key-stroke or whatever.. I just use "g" but that is irrelevant if you're making it your default.
-
Ha! This is great.
I found it in settings, but when I add the information in the field as you suggest it doesn't save it.
It just bounces me out. Am I missing a step?
-
- Go into Options
- Click "Manage Search Engines"
- Add a new Engine. Call it Google De-Personalized. The Search string is:
http://www.google.com/search?&q=%s&pws=0
- Copy and Paste that into the field.
- Make it your default browser.
- You should now be able to search de-personalized in your url field anytime.
Voila!
-
Jesse, can you set Chrome to add this automatically to searches?
How, cuz I'd love a shortcut.
-
Well a few things could be happening here, but I'd say the most likely one is that you aren't de-personalizing your SERPs.
Add &pws=0 to your search string and see what happens. for example, if your search is for "moz ranking" your google URL should read:
https://www.google.com/search?q=moz+ranking&pws=0
You can and should set your chrome/firefox to do exactly this all the time.
-
It probably has do with with your google results being personalized to you. I think the moz keyword report is more accurate than your personal results from google.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you delete keywords in bulk?
Hi, in the 'rankings' section of one of my campaigns, I want to delete almost 200 keywords. Is there a way to delete keywords in bulk please? The only way I can find is to individually select keywords to delete but this will take too long to do with almost 200 keywords. Thanks
Moz Bar | | NavnitBB0 -
Hald the keywords in my keyword list say "Gethering Metrics". How do I get that to complete?
I'vwe waited about three hours, with no change. Why does this happen — is it something I did? Will those metrics ever be gathered? Or do I need to re-do buildingthe list all over again? And how can I be sure it will be any dirfferent?
Moz Bar | | btreloar0 -
Tracked Ranking Keywords in Campaign and Ranking Keywords in Keyword Explorer are coming up with very different results - does anybody know why?
We have a campaign set up that is tracking keywords with varying monthly volumes and the website is ranking for them. I have gone into the new Keyword Explorer Feature (looks great!) and I have tested it by putting in the root domain address mentioned above. My problem is that none of the keywords that I am tracking and ranking for are appearing in the "ranking keywords" report in Keyword Explorer. Does anybody know why this might be happening?
Moz Bar | | RedAntSolutions0 -
How non-US Moz customers will use Keyword Explorer after the Keyword Difficulty tool is retired?
The new Moz Keyword Explorer looks good but its search volume is US based and completely useless for non-US websites. This is from Rand's post: "while the tool can search any Google domain in any country, the volume numbers will always be for US-volume. In the future, we hope to add volume data for other geos as well." In the Keyword Difficulty tool, Moz shows Google search volume data, which is similar to what I see in the Google Keyword Planner and Google Search Console. For example, keyword X in the Australian search market has 6-7k searches in the Google Keyword Planner and 8k searches in Moz. The very same keyword has 118k-300k search volume in the new Keyword Explorer! Obviously this new search volume is not useful in the Australian market. I often used the Keyword Difficulty tool to identify new keyword opportunities but what can I do to complete the same tasks after they retire the tool?
Moz Bar | | Gyorgy.B2 -
MOZ Staff: Timeline for supporting SNI?
We have moved our blog to Amazon Web Services, and our website is soon to follow. For better or worse, AWS uses SNI, which MOZ doesn't currently support. Here are some recent forum posts about it: https://moz.com/community/q/804-server-error-crawling-https https://moz.com/community/q/804-https-ssl-error This makes MOZ much, much less useful to me. MOZ staff, you have a timeline for when you'll implement support for SNI?
Moz Bar | | Atomic-Object2 -
Keyword difficulty
May I know why the keyword difficulty only search on bing? Do this search involved google ? The result is based on whereI'm located ? Eg if I search for usa and if im located in Canada it will still search my location?
Moz Bar | | noiseo0 -
Keyword difficulty - benchmarks
hi, anyone know some good benchmarks? how many hours a certain keyword needs with what percentage? or how to really interpret the %? thanks, Walter
Moz Bar | | Walterman1 -
How can I add Maps Listings Results to reports
I am trying to modify Moz reports so that I can show the maps results but I cant figure out how. Is this a feature that is not offered or am I blind? Even when exporting full rankings to PDF they don't show up. The issue is that a lot of the SEO work we do has a positive effect on the maps rankings for a particular client. Meanwhile the organic rankings are somewhat stagnant for this client and unless I create it manually there isn't anything I can export from Moz that shows maps results inclusion. Any help would be appreciated, thank you. IGlgIYA.jpg
Moz Bar | | TotalMarketExposure1