How many keywords?
-
Hi,
I have a client asking if they can target 50-100 keywords.
Has anyone ever heard of this before? In my eyes, 1-7 keywords at any one time is more than enough.
So unless you had a team of 50 people doing the work, is this a reasonable request?
Any advice welcome.
Thanks
-
I don't think 50-100 KW is that much. I'm rarely targeting less than 30 on a very small site of 20-30 pages, and on an ecomm site, 1000+ KW is nothing out of the ordinary. Resources, as you say, are the governing factor in determining how many KWs you'll be going after simultaneously. I'm usually only focusing on a handful at a time.
-
Yes that's the way I am working. Not committing to too many keywords and defining the project up front.
I'm just strugglin to understand the time involved in each area. I know what it takes me but not sure if I am under selling myself, over selling or not doing enough with the time and resourse I have.
Thanks
-
Your on-page factors provide relevance to the keyword topic, but it's not what gives your site/page the oomph required to rank above other sites. (It used to be that "keyword dense" pages was all that was needed, which is what led to pages with more keywords than information for the visitor.) Off-site authority building is what lifts your site above other strong competitors.
Part of SEO is understanding where to put your efforts for the best impact with the available time/budge/knowledge resources. To do that, you need to know what the marketing budget is, what the SEO skill level is, what the client goals are, the competitiveness of each potential keyword, the time frame that the client needs to see a return on their investment, and the strength of the page/site being worked on.
For a one man band the more narrowly you define the project and the client's perception, the better off you're going to be--especially early on.
-
Thanks for response.
What I don't get is the time and effort involved in off site backlinking per keyword.
Sure I can make each page keyword dense with great content and images.
But what about the off site stuff? For a one man band I always think it involves too much work to target that many words off site?
-
Indeed. I'll keep you on my short list.
-
"In a competitive space" as you say, is the key factor. : )
-
Hey there,
To be honest that doesn't sound unreasonable to me. Although I guess that does depend on the site and what they selling, if anything!
By writing good content around each product will soon see you ranking for each individual product.
What is the company? what are they selling? maybe I can help some more if I know more about the project.
Thanks
-
The initial content creation is the big obstacle for 50-100 keywords (focusing on quality). To do this correctly does require a good amount of resources. Continually monitoring, optimization can be done by a one/couple/few people (it all depends on what kw's/what industry & so on).
-
totally doable, 1-2 keywords per page, so a 50-100 page site can accomplish this. no problem at all
-
Chris, if you can rank for up to 7 keywords on a page in a competitive space I might try to hire you someday.
-
You can setup FAQ pages and an info guide on all the products. The key is to create lots of good quality content and each content piece should be focused on one keyword.
-
In the planning phase, ballpark a page of content optimized on-page and -off for each keyword and one page per product. Your results will differ widely based on a number of criteria. Before moving forward, I recommend digesting the following:
-
Within an e-commerce setting how would you equate that?
Say I have hundreds of different products and want to target 50 of them?
If I have armani jeans, slim fit, straight fit, boot fit etc.. all different products. How do I target 7 for one product? Or would I target 1 for 1 product but then say 50 different products?
In your experience how many hours would you say you put into targeting a keyword?
Thanks
-
Sure, it's possible, just not for one page. 1-7 keywords per page is a good estimate, but perhaps a bit high but a site can target hundreds, even thousands or tens of thousands with enough pages and enough effort. And your right, the more keywords being targeted the more man hours will have to be put into it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Want to know Best Method to fix keyword cannibalization issue?
I have a website that has been experiencing keyword cannibalization issue since last 2-3 months. We have one main key search term to bring our website TOP ranking, but we have been seeing our website’s 2 different pages ranking strangely sometime for 1st page& sometime for 2nd page that one main key search term. As e.g.:
White Hat / Black Hat SEO | | Aman_123
our main key search term 1st page rank sometime instead 2nd page
our main key search term 2nd page rank sometime instead page I am looking for best solution here to get this fixed..0 -
Duplicate keywords in URL?
Is there such a thing as keyword stuffing URLs? Such as a domain name of turtlesforsale.com having a directory called turtles-for-sale that houses all the pages on the site. Every page would start out with turtlesforsale.com/turtles-for-sale/. Good or bad idea? The owner is hoping to capitalize on the keywords of turtles for sale being in the URL twice and ranking better for that reason.
White Hat / Black Hat SEO | | CFSSEO0 -
Is there a danger linking to and from one website too many times?
Basically my webdeveloper has suggested that instead of using a subfolder to create an English and Korean version of the site I should create two different websites and then link them both together to provide the page in English, or in Korean, which ever the case may be. My immediate reaction is that search engines may perceive this kind of linking to be manipulative, as you can imagine there will be a lot of links (One for every page). Do you think it is OK to create two webpages and link them together page by page? Or do you think that the site will get penalized by search engines for link farming or link exchanging. Regards, Tom
White Hat / Black Hat SEO | | CoGri0 -
Please Help- Confusion about how to Avoid Keyword Self-Cannibalization and Keyword Stuffing
I am pretty much a rookie when it comes to the SEO game and to be completely honest SEO is really confusing. I just recently started using MOZ and I was looking at my On-Page report and I saw that I needed to correct some “Avoid Keyword Self-Cannibalization” errors. So I looked at the error and the fix. Here is what MOZ gave me. Cannibalizing link "How to make a fake diploma", "How to get a fake diploma", "Making a Fake High School Diploma", "Fake Diploma Template", and "Framing your fake diploma" Explanation It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine). Recommendation Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match. This error is for my Hompage(http://www.fake-diploma.com) for the keyword Fake Diploma. My understanding is that for Self-Cannibalization to occur I would have to have a link on this page pointing to another page using "Fake Diploma" as my anchor text since I want this page to rank for Fake Diploma. I do have the right hand sidebar which contains my most recent posts and some of my titles do include Fake Diploma. How to make a Fake Diploma
White Hat / Black Hat SEO | | diplomajim
Fake Diploma Template
Framing your Fake Diploma
To me theses are separate longtail keywords. While they do include Fake Diploma in them I thought theses were fine because they are not an Exact Match to each other nor are they an Exact Match to “Fake Diploma”. Am I wrong about this? Secondly I reached out on another Forum trying to get a better understanding of this and just got even more confused. I was told that I am also Keyword Stuffing and could be penalized. They said because I have Fake Diploma in most of my article titles that I am Stuffing Fake Diploma. I am in a Niche Market and of course most of my titles include Fake Diploma because that is what my entire site is about. I used the Google Keyword Tool and searched Fake Diploma and it gave me a list of about 79 related keywords like: Make a Fake Diploma Online
Create a Fake Diploma
Fake Diploma Software This is just a few of the many that I have. I thought the best way to rank for a keyword was to actually write a post about that Keyword and use it as the title of the article. I am not over using the Keyword in the actual article and I maybe have a Keyword density of about 2-5%. I thought Keyword Stuffing was where you actually used the Keyword like 50 times and also just added random Keywords to the article that did not belong. Please help me with any insights you can offer. I feel like I am doing all of this completely wrong.0 -
Keyword Named Domains
First, I'm new to SEO so bear with me. My company owns a list of domains with names that are keywords for us. Right now, all those domains are redirecting to our main site. None of the domains has ever had content; they were purchased recently and simple redirected. My questions are: 1) is there any value in having domains that are exact keywords on which we'd like to rank, (i.e. does this work to improve site traffic and ultimately rankings, or is this a black hat tactic)? and, 2) would there ever be any value in turning these sites into landing pages with content and outbound links that lead to our original site? Thanks for your advice.
White Hat / Black Hat SEO | | SpearOne0 -
Is Meta Keywords Important For Websites?
Hi, I understand that meta title and descriptions are very important for websites. I would like to know if meta keywords are important? I have seen people talking about meta keywords are useless and it should be removed from the website to prevent competitors from knowing your keywords. Anyone has anything to share? 🙂
White Hat / Black Hat SEO | | chanel270 -
Dramatic fall in SERP's for all keywords at end of March 2012?? Help!
Hi, Our website www.photoworld.co.uk has been improving it's SERP's for the last 12 months or so, achieving page 1 rankings for most of our key terms. Then suddenly, around the end of March, we suffered massive drops in nearly all of our key terms (see attached image for more info). Basically I wondered if anyone had any clues on what Google has suddenly taken a huge dislike to with our site and steps we can put in place to aid with rankings recovery ASAP. Thanks n8taO.jpg
White Hat / Black Hat SEO | | cewe0 -
If I were to change the geographic keyword such as "foreclosures in Dallas" on 20 related blogs to "foreclosures in Los Angeles" what would happen?
In other words I'm wondering if someone built up an internet presence for their company through multiple websites over the years and then decided to move to another part of the united states, would it work to change all the keywords to the new location? Would that work toward getting them ranked in the new area or would you have to create entirely new websites? Thanks guys.
White Hat / Black Hat SEO | | whorneff3100