Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br
-
Hello
We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English.
What would you use? pt.domain.com, br.domain.com or domain.com.br?
In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users...
Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters.
Any help will be very much appreciated.
-
Go with the subdomain that is just targeted to Portuguese, the language. Use an HREFLANG tag to tell Google which pages are translations of an equivalent English page. This will allow you to get traffic from a number of countries that speak Portuguese. I am of course assuming that your content doesn't change other than the translation.
Don't geo-locate unless you mean to actually target a country. If you want to go after the Brazilian market with different content that is just for Brazilian citizens, then geo-locate. In that case you can use a ccTLD (those are only for geolocation), subdomain, or subfolder. That's up to you, but only when you are ready to actually geo-target your content.
-
I'd use subdomains for each, or even the TLD for each country if your name is available. Using .com.br is a bit more confusing (to me anyway). You can basically duplicate the content (translated) and tell Google what site serves what country with GWT or what language with "hreflang=..." https://support.google.com/webmasters/answer/189077?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using same URL for both "en" and "en-us" hreflang tags
Hi,I have a question. Is it okay if I use the same URL for both "en" and "en-us" hreflang tags? For example, for my en-us page: Is this okay with Google? What are your thoughts on this?
International SEO | | Avid_Demand0 -
Using a top level domain name and directing it to a subfolder
Hi, we have a large international network. Our main website sits on .com domain and is used by the UK market. We have an international site in a subdirectory .com/dk/ for Denmark for example. We have also purchased the domain name www.ourcompany.dk/. Should we be forwarding the domain name (www.ourcompany.dk/) to point to the subdirectory www.ourcomany.com.dk/ so in the browser it shows up as www.ourcompany.dk or should we be displaying it as www.ourcompany.com/dk/? Are there any pros and cons to this method? Which one is best and are there any benefits in SEO. Ideally we want the .com domain name to have the best domain authority so would this impact it in any way? Any tips would be great.
International SEO | | Easigrass0 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
Where is it appropriate to use a .eu domain?
My client, a UK company, has a .eu domain and want to rank primarily in the UK but also worldwide, is a .eu domain appropriate?
International SEO | | peeveezee0 -
How To Rank A UK Website On Google.com (US)
Hi, I've done some research on this but couldn't find any definitive answer I can trust! We have a client who resides in the UK. They have '.com' domain, hosted on a UK server, using UK spelling. Their business objective for this year is to expand in the USA, including the opening of a warehouse over there. They are wanting us to rank their website on both Google.co.uk and Google.com (North America); besides changing the geolocation settings in GWT's, and building links from .com websites is there anything else we can do to increase their visibility on Google.com? Many thanks in advance, appreciated!
International SEO | | Webpresence
Lee.0 -
SEO for .com vs. .com.au websites
I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com. Example: exampledomain.com.au, and exampledomain.com He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com. Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same. Would this be viewed as duplicate content by Google? What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content? Thanks, Greg
International SEO | | gregelwell0 -
Spanglish? Picking keywords for an English website with a Spanish speaking search demographic
I'm putting together meta data for an English website whose target search demographic is the Hispanic market. The website has a Spanish translation as well. When I entered the website into the Google Adwords keyword tool to begin doing keyword research, all keywords returned to me were in Spanish. I am unsure if the meta data keywords I'm preparing for the page should be in Spanish despite the fact that I am preparing the meta data for the English version. Moreover, should there be any mixed Spanish English (Spanglish?) keywords as users might be searching under the English search but in Spanish or with queries that are partially in Spanish?
International SEO | | IMM0 -
French Canadian Website and French Language URLs
Hello, One of my clients has a question on a new Quebec, Canada version of their website. The website content and copy is in the French Canadian language, but the IT Director has asked if, for the purpose of SEO, should the URLs be in French as well? So, this questions has two parts... For SEO, should the URL's be in French or left in English, to avoid crawl errors? For visitor UX, is there any reason to have them in French versus English?
International SEO | | Aviatech0