How long does Google Analytics store data?

[CommercePundit]

Hello All,

How long analytics keep the data for one website?

1. at least two years
2. at least 25 months
3. other

I guess that they guarantee at least 25 months, but it might be more.
Anyone has any other suggestion?

Thanks,

[CommercePundit]

Hello guys..thanks for your answer.

Option No. 2 is the best fit for it. Analytics data will remain in account for at least the past 25 months. Anna from the Google Analytics team said, "data is stored for at least 25 months," when using Google Analytics.

Thanks a lot.

[matbennett]

We seem to have data going back almost to the launch of analytics under the Google brand.  No sign of data being deleted yet.

[PremioOscar]

The account I manage has got data stored from 2007

[KevinBudzynski]

I have data still in my account from 5 years ago. I think they guarantee 25 months, but since archiving data over the last few years has been dropping fast they probably don't make a habit of deleting anyone's data anymore.

[CleverPhD]

If you search the forums there are reports of 25 months back in 2009 as a minimum, it would not surprise me that they have been expanding since then like they do for storage on other products.

I have an account with GA data going back to August 2008 to current - so that is almost 4 years.