"Local Search Volume" For what period (is it a month?)

[bricktech]

When I look at the heading "Local Search Volume" or, "Global Search Volume...

Are these figures for 1 month (that's what I'm assuming)

Thanks

[evolvingSEO]

I would read through this documentation: https://support.google.com/adwords/answer/3141229?hl=en - but as far as I can tell in there, it's average monthly search volume.

This additional page (https://support.google.com/adwords/answer/3022575) offers the following explanation;

• Average monthly searches ("Avg. monthly searches"): The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. We average the number of searches for the term over a 12-month period.

-Dan

[Martijn_Scheijbeler]

Dana, are you sure this is not an average. All the data retrieved from the Google Adwords API where you can get the data from is based on an average for the last 12 months as the documentation says.

[ChristopherGlaeser]

FWIW, I find these numbers-without-units in many of these reports not particularly helpful.  Like many others here, I use multiple sites including GA, Moz, Raven Tools, and SemRush and far too many columns are lacking units.  NASA and Lockheed crashed the Mars Climate Orbiter in 1999 because they were too lazy to include units.  Apparently the programmers who are generating these tables did not have my college professors.

Best,
Christopher

[Pragnesh_Tavadia]

Yes its for a month

[danatanseo]

Yes, this stat is for one month, but it's important to know that it's not an "average" of several months. It's for the most recent month. If you want to see trending for previous months you have to export the data into Excel. This can be an important thing to consider if your business experiences a lot of seasonality or if perhaps you are launching a brand new product that may not have any volume right now, but has significant potential for a lot of volume going forward. It's also important to know that it's local search volume based on your Google Adwords account settings (assuming you are using the new Keyword Planner tool). So if you're settings target only the US, then that's all you are going to see.

I hope that helps a bit. Cheers!

Dana