Adroll for Retargeting Campaign
-
Hi guys,
Wondering if anyone can comment on their experience using Adroll, especially in terms of it's performance in comparison to Google Adwords retargeting campaigns.
Thx!
-
Hey David!
I manage all of our retargeting and online marketing efforts here at Moz. We actually use AdRoll so we might be a little biased.
With that said, I've had nothing but great experiences with AdRoll. As John mentioned above, in order to run retargeting ads through the Facebook Exchange, you have to go through one of the ad partner networks. So, that's one major advantage right there of running with AdRoll over Google Remarketing.
We've seen amazing results with CTR's of 3-10% on Facebook retargeting ads (especially newsfeed ads) so I highly recommend at least testing it.
I also agree with John that AdRoll's customer service is fantastic. We have a dedicated account team there who is super responsive and all around great folks to partner with.
Hope that helps!
-Justin
-
We've been using Adroll for a few years now, and I can say we're very happy with them. Their performance is on-par with Google Adwords. We're now using them also to get our retargeting ads into Facebook (including in news feed ads), and we're seeing good results from those. You can't set those up without an ad partner, so it was nice for us that that relationship already existed.
Adroll, vs. any other company I've worked for in the online advertising space, has the best reps I've ever worked with. They get back to me the same day when I write to them, with detailed intelligent responses. They take appropriate and timely actions to make optimizations in our account.
As far as I know, none of the retargeting platforms are completely self service which in general I strongly prefer. With Adroll, I don't mind as much, as the reps are so responsive.
Also, I met with their head of product not too long ago, and they have some really cool things in their pipeline over there that I think will contribute even more to our success through their platform.
-
Good Morning David,
Thanks for your interest! We're more than happy to connect you with current customers in your industry who will let you know how their retargeting is going. Please email Jonathan at social[at]adroll[dot]com for more info.
All the Best,
AdRoll
-
I've been eyeing them too. My only experience so far in in having their re-targeting follow me around the web. Just chiming in to keep an eye on what responses you get.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Session and conversion data missing from AdWords campaigns in Analytics
Hi all, For a client of ours, we're not seeing session & conversion data for AdWords campaigns in Analytics. We are seeing click & cost data. Adwords and Analytics are linked and autotagging is enabled. The site where we're experiencing this problem is www.maxifleur-plantes-artificielles.fr. It's a Magento-based store with the Web Cooking Universal Analytics extension installed. The bulk of AdWords traffic is landing on the page www.maxifleur-plantes-artificielles.fr/plantes-artificielles, which has no active redirects that could remove the ?gclid parameter for as far as I can tell. Yet, click IDs that I manually tested won't show up in the reports either. Mid April, all traffic aside from direct traffic just disappeared from the reports. Google's Tag Assistant gives a lot of errors, but in the source code the snippet looks just fine and we don't have problems with other web shops that use the aforementioned extension. Suggestions as to what could be the problem are most welcome. Thanks! Bas
Paid Search Marketing | | Evoworks0 -
Adsense vs Adroll Remarketing
I have a current Adroll program running for the company I work for. We recently began using Adsense again as well. My questions is, what is the overlap of these 2 networks? I know you can select an option in adroll to have it not advertise on the Google network, but how large is that overlap? And are there benefits of using both programs simultaneously (just a larger reach)?
Paid Search Marketing | | nat88han0 -
Broad vs. Exact in Brand Campaign
Hey guys, I was looking through my "Brand" campaign, and I noticed that my costs are running a little higher than I'd like to be spending. I've got my brand search term (Strutta) set on broad, since I just recently started the brand campaign about 2-weeks ago. However, I've noticed that I'm spending around $1 on most clicks even though my QS is at 9/10. In my previous experience, I've been able to pay pennies on brand search terms. I know that I have a competitor that's trying to snipe my brand searches, but I don't really want to be paying this much for branded clicks. Would it be a good idea to check my search terms, build out a larger list of exact match terms, and just go with exact match? Do you guys usually use broad in your Brand campaigns, or exact?
Paid Search Marketing | | danny.wood0 -
Changing Adwords campaign titles still mess up Analytics data?
Recently, Google announced an update in de Google Analytics Adwords integration that should wield out the ancient trouble caused by changing your campaign titles in Adwords. http://analytics.blogspot.nl/2013/07/new-adwords-integration-platform.html?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer&utm_content=buffer6bfb4 Two months have passed, but I still see double entries for the same campaign after a (minor) title change. Are they still busy rolling out the update to all Analytics account or is there something wrong with our Adwords<>Analytics integration? What's your experience? iO9Vafz.png?1
Paid Search Marketing | | RBO0 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0 -
What audience size do you need for a successful retargeting campaign?
I recently launched a trial of a retargeting campaign but after a month I have only 100 impressions and 0 clickthroughs. I am working in a competitive space but I placed a relatively low bid because I read that retargeting campaign banner ads should cost less. The number of people who have been added to the retargeting list by visiting the site is under 10,000. What do you think is most likely to be the problem causing a low number of impressions and clickthroughs? Can a retargeting campaign be successful with a small audience size?
Paid Search Marketing | | ProjectLabs0 -
Cost of Retargeting (Remarketing) Ad Clicks
If you run an Adwords banner campaign with retargeting, how is the cost per click determined? My hunch is that it would be different than text ads in search result pages.
Paid Search Marketing | | ProjectLabs0 -
If I add the the '&utm_source=MSN' parameter to my URLs in AdCenter, will this reset my history for the KW/campaign(s)?
I need Google Analytics to correctly parse PPC campaign key words from Bing.
Paid Search Marketing | | AnthonyYoung0