Does this mean my pages are ranking better?
-
In GWT impressions are down 17%, clicks are up 57%. Is it safe to assume that pages are ranking better for my site?
We have earned a couple great links in the past month..
-
So, the short answer is "no". It's possible that something else changed on the page, or something happened to boost CTR (a seasonal change, an outside event that increased product interest, etc.). In GWT, you can drill down and look at CTR on a keyword basis. Take it with a grain of salt, but essentially you need to segment. What pages are the new clicks landing on? What specific keywords are driving traffic to those pages? Have the rankings for those keywords changed? Actually load up those queries - did something else on the SERP change (a new feature, a competitor's site changing, etc.)?
Also, why are impressions down 17%? It's possible you lost ranking on some keywords, and those particular keywords just happened to have low CTR, while you gained ranking on some higher CTR keywords. Odds are, this is a more complex picture than just a movement in one or two keywords.
-
here is a blog by Dr. Pete that was just posted today regarding whether you should use GWT or some other methods
http://moz.com/blog/comparing-ranktracking-methods-browser-vs-crawler-vs-webmaster-tools
-
I agree with Jesse & Greg on this one each of them have come up with very clear simple answers to your question.
the idea of analyzing click impressions through Google Webmaster tools when you have access to Google analytics and your end goal is to find out if you are doing better in the SERPS
tells me you should be using one of the tools below. They will tell you exactly what has gone up and what has gone down.
https://moz.com/researchtools/rank-tracker
You may also utilize tools such as
while it is not perfect it will give you a good amount of insight into the keywords you do not already know you might be ranking for.
I hope this helps,
Thomas
-
I wouldn't be looking/analyzing clicks and impressions through GWT much if at all to be honest.
-
-
Are you using Google Analytics? Is is connected to your Webmaster Tools account? Perhaps viewing the data from within GA could give you some more insight.
-
Ok... What does impressions down and clicks up suggest? I think it's interesting..
-
You can use this to https://serps.com/tools/rank_checker
-
I agree with Jesse he hit it on the head.
-
I have a pro account and track my rankings but as another member just asked in QA they seem to fluctuate like crazy. Traffic is growing, but I'm a seasonal business and we're getting into winter.
Impressions down and clicks up seems like Rankings are improving. After reading Dr. Pete's blog today and looking at GWT today it prompted me to ask the question.
-
Why not just check your rankings?
Or start a Moz account where they can track that for you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would there be any benefit to creating multiple pages of the same content to target different titles?
Obviously, the duplicated pages would be canonical, but would there be a way of anchoring a page land by search term entry? For example: If you have a site that sells cars you could use this method but have a page that has (brand) cars for sale, finance options, best car for a family, how far will the (brand) car go for on a full tank and so on? Then making all the information blocks h2's but using the same H2s for the duplicated page titles. Then it gets complicated, If someone searches "best car for a family" and the page title for the duplicated page is clicked how would you anchor this user to the section of the page with this information? Could there be a benefit to doing this or would it just not work?
Algorithm Updates | | Evosite10 -
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
Content strategy for landing pages: Topics vs Features
Hi all, We are going to create new landing pages and optimise existing pages. We have a confusion on how to employ content on these pages....whether these will be filled with content to rank for "topics" and "keywords" or direclty jump into the features are are providing. If we go with first, users may feel boring about teaching them about that topic, if we go with latter...it's hard to rank being no related content to rank for that topic. I have seen some of the websites are employing multiple landing pages where they fill with topic related content and then link to features pages. I need suggestions here. Thank you
Algorithm Updates | | vtmoz1 -
Do you think this page has been algorithmically penalised or is it just old?
Here is the page: http://www.designquotes.com.au/business-blog/top-10-australian-business-directories-in-2012/ It's fairly old, but when it was first written it hit #1 for "business directories". After a while it dropped but was receieving lots of traffic for long tail variations of "business directories Australia" As of the 4th of October (Penguin 2.1) it lost traffic and rankings entirely. I checked it's link profile and there isn't anything fishy: From Google Webmaster https://docs.google.com/spreadsheet/ccc?key=0AtwbT3wshHRsdEc1OWl4SFN0SDdiTkwzSmdGTFpZOFE&usp=sharing In fact, two links are entirely natural http://blog.businesszoom.com.au/2013/09/use-customer-reviews-to-improve-your-website-ranking/ http://dianajones.com.au/google-plus-local-equals-more-business-blog/ Yet when I search for a close match in title in Google AU, the article doesn't appear within even the first 4 pages. https://www.google.com.au/#q=top+10+Australian+Business+Directories&start=10 Is this simple because it's an old article? Should I re-write it, update the analysis and use a rel=canonical on the old article to the new?
Algorithm Updates | | designquotes0 -
Ranking drop Feb 2013?
I'm trying to get to the bottom of why Directholidays.co.uk suffered a drop in rankings for the term "cheap holidays" in February 2013. Im looking at this recently and as an outsider so I haven't got access to Webmaster tools and I haven't been tracking rankings/link profiling. They moved from 2nd to 10th temporarily and then recovered at 7th the new 10th! I've looked at keywords improved/declined on, keywords lost/gained, traffic, traffic price but im failing to see exactly what I can use to show whether Panda #24 (officially 22nd of January) had a significant effect. Can anyone shed any light on this? It would be massively appreciated!
Algorithm Updates | | eolithicproductions0 -
Rank dropped for website
We have seen rankings drop considerably for www.think-ins.co.uk in the last 48 hours, I know Penguin 2.0 has been released but anyone got any ideas on what specifically we might have been penalised for? Thanks
Algorithm Updates | | instinctive0 -
Privacy page ranking above home page in serps
I'm using OSE to try and get some clues as to why my privacy page would rank higher than my home page. Could anyone help me figure out which metrics to review to rectify the issue? My key word is: Mardi Gras Parade Tickets The url that is ranking is <cite>www.mardigrasparadetickets.com/pages/privacy</cite> I'm happy to be ranking in the top 3 for the keyword, but I'd rather hoped it wouldn't be my privacy page. Any help would be awesome, Cy
Algorithm Updates | | Nola5040 -
Is my page footer the reason keyword rankings have dropped?
Hi all, One of my sites http://henstuff.com/ has seen some ranking drops for major keywords over the past few weeks and I was wondering if it was something to do with Penguin not taking a positive view of link-filled footers. It is something we are looking at phasing out but wanted to get the opinions of the SEOMOZ community. Thanks! Rob
Algorithm Updates | | RobertHill0