Google News Question
-
Hi,
If you want to submit articles to Google News (& tag them with G News meta tags), even if high quality original content (that's genuinely objective) will all your efforts still be in vain if you include a CTA (call to action) to the websites primary service at the end of the article ?
Cheers
Dan
-
thanks for the link SEO5 Team
-
Cool thanks Clever PHD !
-
Thanks SEO 5 Team.
Dan, re-read the Google News spec and ultimately you have to make the call. I dont think blocking the Google News spider will matter much. Normally, you submit a page or RSS feed or sitemap to direct them to your news content.
Have to reiterate, when you read the guideline, if you feel that you can demonstrate that you are producing high quality journalistic content and that your CTA does not take away from that, then you should be just fine. Many online publications have ads, it is just that you can tell what is an ad and what is content. I would use that as your litmus test.
-
Thanks Clever PHD
The site is a major brand/household name and the authors are established experts in their field who will be writing high quality newsworthy content on subjects relating to this and all within a dedicated 'News' section of the site.
However the site does have a primary chargeable service that this CTA will aim to convert readers to from the article.
We will be disallowing 'Google-News' bot from all other areas of the site and only direct to News section (as G advises).
Do you think that will work ?
I have recommended that the CTA be removed from the article body copy and moved to the sites template so is aside from the actual copy but still in view. Do you think this would help or if it can still be seen 'on-page' wont make a difference hence may as well try and keep in body ?
Cheers
Dan
-
More info on the this link
-
On the Google News submission, these are reviewed by real people who look at your whole site. Yes, you have to have things setup correctly from a technical level (IDs in the url), but they also look at who the site is. If your site looks like you are a guy in his boxers running a website, they are less likely to include you. They want to see editorial oversight and involvement in your content. Make sure that you have impressive people associated with who works and publishes on your website.
The CTA may negatively impact you, but you have to step back and say, does your site look like a news site and see how the CTA fits into all of that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Domains, 1 Brand - Content Marketing Strategy Question
I have a customer that has two separate locations for the same business on two different URLs (both connected via Landing Page). I cannot change this. They are in the powersports industry (snowmobiles, ATVs, motorcycles, dirt bikes, etc). The locations are about 10 miles from one another, essentially sell the same brands & products (there are 1 or 2 exceptions), have the same target audience (local & from out-of-state), and have the same goals. They currently rank #1 and #2 for their industry in their area. They now want a content marketing strategy. I face limitations with the CMS (no blog abilities and technical issues that are out of my control), and content marketing can really only consist of custom graphics & custom page creation. Typically, custom pages are utilized by creating Brand Pages describing the major brands to built out authority in those categories, and then try to branch out from there to create individual product-category pages with more unique content to answer more of a question based on the intent. I am very concerned about creating content that will be too similar between the two locations and will thus compete with the other location, so I am thinking I should devise a completely different strategy for 1 location over the other. Is that a good idea? I think with the smaller location, I choose the typical route of creating brand pages, product pages, etc, and then with the bigger location, try to focus on unique content such as buyer's guide, local SEO ideas about the area, FAQs, testimonials, etc. Thoughts/ideas?
Content Development | | Crichardson19900 -
Can You Help Explain This Nightmare Screenshot from Google Webmaster Tools?
Your Next Dress (http://dress.yournextshoes.com/) has been performing poorly in search for a long time. My theory is that Google's algorithm somehow thinks our content is poor, and that we're not ranking for that reason. While we have deleted hundreds of blog posts and improved plenty of others, our SEO has continued to tank and recently reached zero. We do not have a manual penalty of any kind, though I've tried to disavow dubious looking links just in case. Is there anything that I am missing? 6p6IOIJ
Content Development | | Jantaro0 -
Google adsense image - text and alternatives
Hi, there has been a lot of talk on the internet about google adsense and which is better, image or text as well as what are the best alternatives to google adsense, so i thought i would throw out the topic on here and see what real website experts think about the topic. I have experienced google adsense image as better than text and would like to know what other people think and beside affliate ads what alternatives to google adsense do people like
Content Development | | ClaireH-1848860 -
Google plus question
hi i have started using google plus after some great advice on here, i am not sure if i have done this correct but here is my url for my account, if anyone lets me know if this is the address i should be promoting. https://plus.google.com/108369767071351734510/posts?hl=en-GB my question is Is it best to have my postings as public or as circles, very new to this so not sure how to have my posts set, any advice would be great
Content Development | | ClaireH-1848860 -
Guest Blogging Question!
Hi, The anchor text link connected with an article used for guest blogging, say the anchor text has 3 words and the link is in the byline, do these 3 words need to be used within the article content? For example if the article is 500 words long and the anchor text from the link is not used at all in the article content will this have a massive negative effect against using the anchor text in the article a few times? Cheers
Content Development | | activitysuper0 -
Should I delete old or unrelevant posts in my blog? (Panda Update question)
I have a website where I post articles every few weeks.. Should I remove the outdated and unrevelant posts? I fear that google might punish my website in the Panda update.
Content Development | | wellnesswooz0 -
Yahoo News Feed
As part of my site I'd like to repost relevant Yahoo News stories related to my keyword. I have a plugin that will automatically retrieve them each day and put them into draft status so I can make sure they're relevant before publishing them. I plan to make this a separate section and give the appropriate credit to Yahoo News. I'm not necessarily doing this to GAIN SEO rankings but if that came of it, that would be a bonus. Question - would I be HURTING myself by doing this?
Content Development | | DeedGrabber1 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | | docjamesmd0