What do you do with the page of a product that has been deleted?
-
As anyone know with an ecommerce website, products are constantly being added and removed. Once products are removed, the corresponding product pages are not reachable.
Currently, I am redirecting to the Search page, if a product page is reached, whose corresponding product has been deleted.
I am not sure if that is the correct, recommended technique from a SEO perspective. Should I try to show related products on the redirected page?
Does anyone here know what is the best thing to do with this product page?
-
This post from Stephanie Chang on How Should You Handle Expired Content may be helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link equity when merging product pages
Hi, our e-commerce website has just over 900 products. A vast majority are very unique and not similar to one another. However, early in our development, we listed similar variations separately. For example, we had a separate product listing for different color options: Black, Tan, and Green. They do not rank too great by themselves. However, the product is very popular and the search volume is near 9k a month. Our competitors have one listing with several color options, which is what we are proposing. We would enable 301 redirects from the Tan and Green options, which would redirect to the new variation listing. Is this wise? We want to capitalize on this opportunity, and apply this practice for other product listings.
Intermediate & Advanced SEO | | AndrewColvin0 -
Page dropped after backlink
This is a bit of a odd one... I put two new pages on to my website. And built one backlink to each page (each from separate domains). The pages and backlinks have indexed quite quickly. The odd thing is that one of my pages has dropped significantly in ranking but the other has boosted significantly in ranking! The 1st page has come to page 1 of google, the other pages dropped to page 3 of google. Prior to building the links the ranks was stable. Any ideas?
Intermediate & Advanced SEO | | seoman100 -
Help with duplicate pages
Hi there, I have a client who's site I am currently reviewing prior to a SEO campaign. They still work with the development team who built the site (not my company). I have discovered 311 instances of duplicate content within the crawl report. The duplicate content appears to either be 1, 2, or 3 versions of the same pages but with differing URL's. Example: http://www.sitename.com http://sitename.com http://sitename.com/index.php And other pages follow a similar or same pattern. I suppose my question is mainly what could be causing this and how can I fix it? Or, is it something that will have to be fixed by the website developers? Thanks in advance Darren
Intermediate & Advanced SEO | | SEODarren0 -
Help With This Page
This is page - http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ - is the most important one to my business, and I can't seem to get it to rank higher. It has the second highest authority and links, second only to my homepage (though none are all that impressive) but it is just buried in the SERPs. Granted, I know Tampa Personal Injury Attorney is the hardest keyword for us to rank for, but there must be some way to improve this. I know getting high quality links is an appropriate answer, but I'm looking for anything I can do solely on my end to improve it. However, if anyone has some ways to make the page more linkable, I'm all ears! Please, if you have a second to take a look, I'd appreciate any and all feedback. Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Infographics and articles on the same page
Hi i'm currently designing an infographic and the infographic is based on a article my writer had created. I was thinking of ways in which i can add the article and infographic so they complement each other. Obviously the infographic is more in-depth then the article as it contains much more information. The infographic is designed to go viral. I was thinking of putting the info graphic on the top of the page and the written content below it. This way the person looking at the infographic can scroll down to find the more in-depth written discussion/article on the topic. Also from a SEO perspective, the search engines can index the written content (as it won't be able to index the the infographic since it's a image. What do you guys think is the best approach for this situation? Regards, Matt
Intermediate & Advanced SEO | | Mattcarter080 -
Pages On Subfolder Not Ranking
A subdirectory/folder on our website doesn't seem to rank for any keywords where the same type of pages on the same competition level keywords rank perfectly fine. For awhile the pages weren't getting indexed but were crawled regularly. Can't seem to figure the problem out.
Intermediate & Advanced SEO | | bprimeelitellc0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770 -
We are changing ?page= dynamic url's to /page/ static urls. Will this hurt the progress we have made with the pages using dynamic addresses?
Question about changing url from dynamic to static to improve SEO but concern about hurting progress made so far.
Intermediate & Advanced SEO | | h3counsel0