SEOing a Site Before it is ready?

[jchapman5]

Hi Guys

I have a site currently being built that is 45 days away.  I am wondering whether it is possible to have a dummy website (with same domain name) in play and starting the SEO effort so that these 45 days are not wasted from an SEO point of view.  Is this something you have seen done effectively, or is it a no no.

Kind Regards, Justin

[BlueprintMarketing]

EGOL

Is 100% correct my answer was for somebody that might not have been creating their own content themselves.

EGOL has given you what will be your most valuable asset.

I am sure you will have a visual mockup of the website prior simply picture it then once the site is built make the content that you have spent your time creating flow with the existing structure.

Content is absolutely the way to go and I think EGOL will agree when I say content I mean of course you're text but if you are implementing videos via Wistia this would be the time to create them. If video is something you plan on using.

It actually sounds kind of nice no deadlines.

Sincerely,

Thomas

[BlueprintMarketing]

Hi Justin,

I am guessing the site you're talking about is one being built by a developer and you're going to do the search engine optimization?

If that is the case you could simply put the domain up and when the developer has finished a page during the day at night you could come in and optimize it.

Many people work together for instance the SEO's job is to make sure the search optimization it is done correctly both on page and off to the best of their abilities while the site is being constructed.

The developers job is to construct the best website possible for you. Meeting your unique criteria for what you want.

Many times some things in these categories lap over however any SEO worth their salt would want to have access two the server and Google Webmaster tools at minimum.

Extending professional courtesy between herself and the developer is crucial you do not want to slow down someone else's work nor do you want to let them hamper your work.

Two put it simply there is no need to create a another website because if that part of the website has already been created you could simply do what I proposed above or clone the website it if needed.

Simply back it up using code guard if it is a non-WordPress website code gard will work it will actually work on any website.

If you're using WordPress I would suggest using a managed WordPress hosting company for instance ZippyKid and WP engine each allow for you to clone a website.

You can opt for the mid-range of vault press that will continually back up your work on the server. Allowing you to rewind if needed. This is a WordPress only app.

I believe there are tools you can find that will do the same thing using FTP on a website of any kind.

The one issue you would have is if you're doing on page search engine optimization you will want to know what type of content is on this site in order to optimize it.

Speak with your developer and pass them what you've asked us the reason I say this is you will have to work something out with them so you're both happy and unfortunately we don't get any say over that here.

All the best,
Thomas

[EGOL]

It sounds like you are going to toss up a naked little site with title tags and no content or with title tags and yada yada yada content.... then Google will find it and say... "look at this trash" and give it a Panda demotion.

Spend your 45 days working hard on great content.  That will be a better use of your time.