I want your opinion?
-
I have two types of landing pages for our site. I want your opinion as a general user "which one would you prefer?" (basically, where would you feel comfortable to leave your details) and why?
-
#1 As it is more descriptive. However keep in mind what Google doesn't want according to Matt Cutts, he says keep it short and sweet:
“If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.
“The thing to be aware of is, ask yourself: ‘How does this look to a regular user?’ – because if, at any time, somebody comes to your page or, maybe, a competitor does a search and finds 15 words all strung together like variants of the same word, then that does look like spam, and they often will send a spam report. Then somebody will go” and check that out.
-
I like the first one. That being said I would recommend that you use an AB/multivariate testing tool like Optimizely to measure and test which landing page is better for conversions.
-
Thank you Tuzzell for your good analysis.
-
A second one you may want to check out (Think its free, forget) is Concept Feedback.
-
Hi Tuzzell,
Yes my bad I did type the wrong number, I've fixed that now. Its what I get for opening them in tabs!
Number 1!
Thanks
-
I'm with number 1 also. The less information required, the better
-
If you want more feedback, check out feedbackarmy.com, its super affordable and you'll generate feedback almost instantly.
-
1.
Same reason as Chris although i think he put the wrong number down from your list I also like the need help telephone number as to me signals you’re a legitimate company with contact details and acts a clear trust signal as well as user resource. Although I prefer the URL structure of 2 but that’s only from a personal preference of not liking the question format. You actually have more Keyword targeting in the one you’re using.
Title wise – I think 5 things you need to know rather than everything you need to know works better. People like short concise lists, more chance I’m going to read it.
-
I would say 1.
Personally I would be less likely to give information like my full name and phone number than just my email address.
-
1.
Because people want to leave less information and parting with an email is easier than more information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Does a site with only one blog post a month rank alright?
I manage multiple websites and want to start new ones but want to know if one blog post a month is acceptable for SEO since I'm worried about rank.
Branding | | hssm20191 -
B2B Blogger Outreach
Hi I'm working on an SEO campaign in relation to vacuum cleaners. I'm working on some outreach and as we focus on B2B I'm finding it difficult to find blogs which are B2B focused. We would ideally want customers who are buying a number of vacuums for their business - but it could be any industry. Instead of B2B blogs, I have gone with the angle of cleaning/organising blogs, with lots of followers on social. However, does anyone know of any good B2B blogs they could recommend? I'm looking for something written by facilities/buildings managers - if blogs like this exist 🙂 Thank you
Branding | | BeckyKey0 -
Tips and advice for startup website launch
Hi guys I'm looking for tips and advice to help prevent a startup website launch from embarrassment or disaster. Couple of examples I have so far are: Test contact and download forms Check website for duplicate content, lorem ipsum and missing content Check page load speed What would be your best advice/tip(s) be? Thanks Anthony @Anthony_Mac85 P.S. Just to be clear, I'm not looking for advice on how to growth hack a startup website launch.
Branding | | Tone_Agency0 -
1 Website, 2 Business Names, 2 Locations
I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!
Branding | | SilhouetteBS0 -
US Based Website Wanting to Sell in Canada
Hi All, I work for an small e-commerce company that is looking to expand our customer base to include Canadian customers. At the moment, we do serve some Canadian customers, but haven't made a concerted effort to capture this market and are looking to lay the groundwork for this new venture. With this in mind I have a few questions I am hoping to get some help on. Please see below. 1. From the viewpoint of a potential Canadian customer, how is it best to them know that we sell and ship to Canada? If you have examples of companies that do this well, please share! 2. From an SEO standpoint, how is it best for a US company to target Canadian customers? In the past, our websites have relied heavily on organic search results to drive traffic and we would like to continue this trend as we venture into Canada. If you have any other feedback, tips or suggestions of questions we should be asking ourselves before starting this, please feel free to add them! Thank you for your help!
Branding | | airnwater0