I want your opinion?
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I have two types of landing pages for our site. I want your opinion as a general user "which one would you prefer?" (basically, where would you feel comfortable to leave your details) and why?
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#1 As it is more descriptive. However keep in mind what Google doesn't want according to Matt Cutts, he says keep it short and sweet:
“If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.
“The thing to be aware of is, ask yourself: ‘How does this look to a regular user?’ – because if, at any time, somebody comes to your page or, maybe, a competitor does a search and finds 15 words all strung together like variants of the same word, then that does look like spam, and they often will send a spam report. Then somebody will go” and check that out.
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I like the first one. That being said I would recommend that you use an AB/multivariate testing tool like Optimizely to measure and test which landing page is better for conversions.
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Thank you Tuzzell for your good analysis.
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A second one you may want to check out (Think its free, forget) is Concept Feedback.
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Hi Tuzzell,
Yes my bad I did type the wrong number, I've fixed that now. Its what I get for opening them in tabs!
Number 1!
Thanks
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I'm with number 1 also. The less information required, the better
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If you want more feedback, check out feedbackarmy.com, its super affordable and you'll generate feedback almost instantly.
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1.
Same reason as Chris although i think he put the wrong number down from your list I also like the need help telephone number as to me signals you’re a legitimate company with contact details and acts a clear trust signal as well as user resource. Although I prefer the URL structure of 2 but that’s only from a personal preference of not liking the question format. You actually have more Keyword targeting in the one you’re using.
Title wise – I think 5 things you need to know rather than everything you need to know works better. People like short concise lists, more chance I’m going to read it.
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I would say 1.
Personally I would be less likely to give information like my full name and phone number than just my email address.
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1.
Because people want to leave less information and parting with an email is easier than more information.
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