Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)
-
I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names.
Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content): keep them in English, translate the names in the market languages, or use a combination of the two.
The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists.
If you’ve had a similar experience I'd love to hear your approach/recommendation.
-
While I agree with Lesley that it's best not to translate the proper nouns associated with place names - it's not always as simple as that. For instance, the Spanish island of Mallorca is mostly referred to as Majorca in the UK. So in these situations I would go for the version that is most widely understood (and searched for) in the target region.
-
Don't translate proper names. Especially things like New York, I would be willing to bet that everyone has heard of that. But I take the stance to not translate proper nouns, it dilutes the word and causes confusion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO setup issues canonical URL
My site is www.grocare.com for one region and in.grocare.com for another region. Both of them have the same content except the currency for particular regions. Someone told me that google will take the content as duplicate and not rank either. I have setup hreflang and targeted different regions for both in the search console. I read many article which say canonical urls need to be setup for international seo sites. But Im not sure how to setup canonical urls and whether they are the right way to go . i just don't want my content deranked. Now i have setup hreflang properly after asking the moz community itself. So im hoping to get some help with this query too. TIA
International SEO | | grocare0 -
Should Hreflang x-default be on every page of every country for an International company?
UPDATED 4/29/2019 4:33 PM I had made to many copy and pastes. Product pages are corrected Upon researching the hreflang x-default tag, I am getting some muddy results for implementation on an international company site older results say just homepage or the country selector but…. My Question/Direction going forward for the International Site I am working on: I believe I can to put x-default all the pages of every country and point it to the default language page for areas that are not covered with our current sites. Is this correct? From my internet reading, the x-default on every page is not truly necessary for Google but it will be valid implemented. My current site setup example:
International SEO | | gravymatt-se
https://www.bluewidgets.com Redirects to https://www.bluewidgets.com/us/en (functions as US/Global) Example Countries w/ code Site:- 4 countries/directories US/Global, France, Spain Would the code sample below be correct? https://www.bluewidgets.com/us/en/ (functions as US/Global) US/Global Country Homepage - https://www.bluewidgets.com/us/en/ US/Global Country Product Page(s) This would be for all products - https://www.bluewidgets.com/us/en/whizzer-5001/ http://www.bluewidgets.com/us/en (functions for France) France Country Homepage - https://www.bluewidgets.com/fr/fr/ France Country Product Page(s) This would be for all products- https://www.bluewidgets.com/es/es/whizzer-5001 http://www.bluewidgets.com/us/en (functions as Spain) Spain Country Homepage - https://www.bluewidgets.com/es/es/ Spain Country Product Page(s) This would be for all products - https://www.bluewidgets.com/es/es/whizzer-5001 Thanks for the spot check Gravy0 -
Subdirectory vs. gTLD
So I am merging two ecommerce brands together and have decided to do so either under a Subdirectory or gTLD. My aim here is to increase the quality of my SEO for the weaker site (this would be the second italic domain shown in A and B below), thus taking domain authority from the dominant site, while 301 redirecting all pages from the old domain which will hopefully boost the authority and rank for the merged site). My options for the merged site are: A. www.website.com & www.website.com/hreflang=en B. www.website.com & www.website.com/us Or a combination of A & B (below): C. www.website.com & www.website.com/us/hreflang=en Factors: Option A and C results in a longer URL structure for the merged domain which has a negative impact on SEO, while Option B is much more succinct. Both Option A and Option B are the same distance from the root directory, weakening the SEO credibility of the merged domain somewhat. While option C would be further still. Here are my questions: Option B consolidates Domain Authority, but do Option A and C do the same? Will the first domain receive a boost in Domain Authority and Rank due to 301 redirects targeting the second italic domain? Will any option cause duplicate content issues (some categories/products are identical on both sites)? And if so, how best to avoid them (having Google ignore the subdirectory/gTLD is not an option). One website will target the UK/EU while the other will target the US, will the merged italic site be able to rank well in the US? Are there any other ranking factors I have missed or should consider? I know this is quite an advanced series of questions, so I would appreciate the opinions of others so I can make the most informed choice. Thank you
International SEO | | moon-boots0 -
How to best set up international XML site map?
Hi everyone, I've been searching about a problem, but haven't been able to find an answer. We would like to generate a XML site map for an international web shop. This shop has one domain for Dutch visitors (.nl) and another domain for visitors of other countries (Germany, France, Belgium etc.) (.com). The website on the 2 domains looks the same, has the same template and same pages, but as it is targeted to other countries, the pages are in different languages and the urls are also in different languages (see example below for a category bags). Example Netherlands:
International SEO | | DocdataCommerce
Dutch domain: www.client.nl
Example Dutch bags category page: www.client.nl/tassen Example France:
International domain: www.client.com
Example French bags category page: www.client.com/sacs When a visitor is on the Dutch domain (.nl) which shows the Dutch content, he can switch country to for example France in the country switch and then gets redirected to the other, international .com domain. Also the other way round. Now we want to generate a XML sitemap for these 2 domains. As it is the same site, but on 2 domains, development wants to make 1 sitemap, where we take the Dutch version with Dutch domain as basis and in the alternates we specify the other language versions on the other domain (see example below). <loc>http://www.client.nl/tassen</loc>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="http://www.client.com/sacs"
/></xhtml:link<br> Is this the best way to do this? Or would we need to make 2 site maps, as it are 2 domains?0 -
Language Usage for SEO in Hong Kong
Hi guys, I was wondering if you could help me with an SEO query for language usage in Hong Kong? Specifically, I'm aware that in mainland China it's preferred to use simplified Chinese. However, in Hong Kong, if you want to rank well in Google and Yahoo! HK, should you be use traditional or simplified Chinese in your web content? Any guidance would be much appreciated.
International SEO | | ecommercebc0 -
Does the location of my Domain Registrar affect SEO?
Does the location of my Domain Registrar affect SEO? For example, if my hosting company is in the U.S., but the domain registrar is overseas. Also, is it better to have both services be met by one company?
International SEO | | greenfoxone0 -
Country name displayed after domain name in google SERP
our online shop targets clients in the US and worldwide (same URL - no subdirectories - currency changes based on IP). when searching in google.ie or google.no for our site google displays in the SERPS "US" or "United States" after the URL for our site, but for most other US competitors it does not show the country in the SERPS. I deleted our google places listing 2 weeks ago, since I suspected it may be related, but no change so far. In google webmaster tools we have targeted the shop domain to United States, which may be another factor. Unfortunately we can not undo this setting since without it our google US ranking for the most relevant competitive keyword drops from position 8 to position 100+. Server location is in Germany which despite lots of US links and US contact info and USD currency appparently makes google think that the site is not targeting the US. Does anybody know what triggers the country name in the SERPS (google places or webmaster tools or other) and can give advice if there is any way to get rid of it.
International SEO | | lcourse0 -
IP Redirection vs. cloaking: no clear directives from Google
Hi there, Here is our situation:we need to force an IP Redirection for our US users to www.domain.com and at the same time we have different country-specific subfolders with thei own language such as www.domain.com/fr. Our fear is that by forcing an IP redirection for US IP, we will prevent googlebot (which has an US IP) from crawling our country-specific subfolders. I didn't find any clear directives from Google representatives on that matter. In this video Matt Cutts says it's always better to show Googlebot the same content as your users http://www.youtube.com/watch?v=GFf1gwr6HJw&noredirect=1, but on the other hand in that other video he says "Google basically crawls from one IP address range worldwide because (they) have one index worldwide. (They) don't build different indices, one for each country". This seems a contradiction to me... Thank you for your help !! Matteo
International SEO | | H-FARM0