How to approach link building/content in my weight loss coaching niche in a large scale way
-
Hello,
I run a weight loss coaching business, bobweikel.com
that is in it's early stages. I'm still working on making it graphically appealing
I want to increase my number of national clients - it's coaching done over the phone or skype.
I'm needing help analyzing my niche, specifically
keywords, article content topics, link building tactics.
I want to put a lot of time into it. Eventually I want to scale it up and hire other weight loss coaches and even SEO help.
How do I get this dream going through gaining national clients online? There's not much traffic locally.
I'm enough of an authority that, with enough time, I can create kickass content on the topics of weight loss and also the topic of NLP (NLP is the type of coaching I do, but it's little known)
I'd like to add 5 best-of-the-web articles and a blog.
Looking for advice. Would like to dream big.
Tools I normally use (though I'm open to anything): OSE, Link Prospector, Excel Pivot Tables, Buzzstream, iPhone 5S video camera with tripod, youtube video embed, keyword discovery
-
I completely agree with Remus' suggestion about changing the focus of your site and making it personal about you. From an inbound marketing perspective, I would work hard at making a site that is visually appealing and engenders trust from the visitors. While keywords are important, get away from simply listing them on a page. There are so many people interested in getting help with weight loss, that I would think that you could start engaging on social channels. The key will be to stand out - like Remus said. Look for forums or Facebook groups dedicated to weight loss, but be patient, don't go in an start posting links to your site. Be helpful. Answer questions. The kinds of questions people ask in those settings are a great source of potential keywords to build website content and blog posts around.
-
Hi Bob,
Great job you're doing! I'm certain you will be able to help a lot of people.
I have some suggestions that could help you bring it to the next level. They are more like core/concept ideas:
- Focus more on you - at a personal level
Right now the website looks more like a business - Bob provides... Bob has hundreds of hours... has helped so many thousands of people... Bob has dedicated ... I would make it more personal. I would focus to grab the user's attention with:
I belive in... this is why I do it... and try to gather an audience around me who believes the same.
There's nothing wrong with the current approach. But I think it will be very hard to get a snowballing effect and grow it to the next level. I know that you already mention beliefs there - which is good - but it's done more like the "corporate way". After a quick look over the website there's nothing actually sticking into my mind. There's a bit about NPL, weightloss, and an actual example. I know you have a lot of experience, you just have to rethink how to present it - and make it stick.
If you want to dream big - I think that this 3 books will help you a lot - Made to Stick: Why Some Ideas Survive and Others Die - by Chip Heath, Dan Heath, Start With Why by Simon Sinek and Linchpin by Seth Godin.
- Use the story
Great stories succeed because they are able to capture the imagination of large or important audiences (I will let you guess who said this - not my quote). With so much experience you must have a lot of stories. Start using them, they will help you a lot!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal/External link ratio
I have a client who ranked #3 for a very important and highly competitive keyword phrase. Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client. Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized. The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor. So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question. I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%). Six days later we are number two rather than number three. Coincidence? Should I beef it up even more? Has anyone ever come across anything like this? Thank you for your comments in advance.
Competitive Research | | Vizergy0 -
Help link building
Í am looking for a good company to help me on high cuality link building . Please can someone give any recommendations of good seo companies
Competitive Research | | maestrosonrisas0 -
What if your content is way better than competitors?
Do you have any suggestions if you are being outranked by competitors even though your page has way better content and better links?
Competitive Research | | Charlessipe0 -
How does OSE count Total Links?
I'm trying out Market Samurai & OSE for gauging SEO competition. When I try both the tools for giving backlink count for a specific page then I'm seeing remarkable difference. Hence I need to know how OSE calculates "Total Links" for a page & how can we be sure that it is true?
Competitive Research | | Notsy0 -
Why there is no tool that check the page content ?
When using the SEO tool: http://www.seomoz.org/keyword-difficulty/google.com We can see the top 10 competition on a lot of parameters but i think you are missing the research on PAGE TEXT CONTENT. What do you say ?
Competitive Research | | idoravivo0 -
Why are links not being added to my Domain Authority
I have just compared my domain authority with competitors and I can see that they are outscoring me on links from YouTube etc. Even though I have same set-up with regard YouTube and Squidoo etc and am also featured on Dmoz... these are not being added to my domain authority. Any ideas?
Competitive Research | | manedog0 -
50,000 Links From The Same Website
Hey Mozers, I was conducting competitive research for a client of mine and I discovered one of their competitors has over 50,000 backlinks! After removing my heart from my stomach I realized that 99.9% of the links came from a single website that doesn't have nearly that many pages. Has anyone experienced this in the past? And if so what exactly is going on? C
Competitive Research | | calindaniel0 -
Should I pursue this LINK?
I can get a link from this site, but it has a DA=39, Dmr=3.37, Dmt=3.39 and a Page Rank=0
Competitive Research | | b4tv0