Apparently now OK to use PO boxes to optimize local search?
-
I've always stood behind what I thought was Google's policy of not recognizing PO boxes. But it seems like all you have to do now is create one and take 2 seconds to create a low-quality G+ page.
The below link is to a screenshot that shows my guy (yay new, high quality site with growing, relevant, authoritative content!) just out of the local results. He's not technically in Athens, so we knew it was an uphill battle. What's annoying though is the low-quality G+ PO box result above him.
https://www.diigo.com/item/image/4bxh7/yi1x
I know the PO Box result is not great in a vacuum in terms of conversion, but fact is if it's just phone numbers you're after they're at a distinct advantage, with no effort.
For my client, we've indicated in G+ that he has a service area that extends into Athens. If Google is now favoring G+ results, I'm wondering if my guy should get a PO box instead?
-
Great response. Stick with the legit tactics and the cream will rise to the top eventually.
-
Agree with Miriam! Google did not change its rules on P.O. Boxes, they are not okay for Google Places, despite some results still showing up here and there.
-
Hi Perfect Pitch Concepts,
Google's rules have not changed regarding P.O. boxes (see: https://support.google.com/places/answer/107528?hl=en). Google states:
Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.Your business location should be staffed during its stated hours.
What you are seeing in the screenshot you've attached does not reflect a change in Google's rules, but a failure on Google's part to uphold their own rules. The P.O. box listing you've referenced is in violation of the guidelines and will likely eventually be taken down by Google, but this could happen tomorrow, next month or two years from now. It is not uncommon to find spam like this is the local SERPs, unfortunately, but it is definitely not a good idea for any Local SEO to advise any client to violate Google's guidelines. We have to teach clients how to succeed while adhering to the guidelines. Feel free to use the 'report a problem' link on the competitor's listing to report the P.O. Box as spam.
As you know, in most cases, Google deems a business as most relevant to its city of location. Because of this, if your client is not located in Athens, he is unlikely to appear in the local pack of results for searches stemming from Athens-based devices or containing the term 'Athens'. There are some exceptions to this, but they typically involve geographic regions or niche industries about which Google has less information and in which there is a low level of competition. A roofer outside a major city is unlikely to appear in the pack for those major city terms, regardless of what type of service radius he sets on his local listing. It looks like you are achieving high organic results for the client for a term that is important to him, and this is typically the best you can do for any SAB who lacks a physical location in a service city.
I totally understand how frustrating it can be to see spam in the local results. In some ways, Google has made major improvements in this area, but, as you can see, there is still a lot of junk getting through their filters. A Local SEO can set himself the task of using all available allowed method for his clients with the confidence that they will ultimately stand the test of time, whereas spammers' listings have a definite shelf life and may expire at any time. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google instantly suspends Google+ local listing of brand new company
I just tried to create a Google+ listing for a client. It's a brand new company. As soon as I submit the listing, I get an error message: "Google has suspended your page due to quality issues." There is no content on the listing, no website, etc. Just their NAP. All I can guess is their business address or phone number is on a blacklist due to some previous tenant/owner. Does Google keep a blacklist of addresses and/or phone numbers? Any other ideas?
Image & Video Optimization | | AdamThompson0 -
Local SEO Question: Domain Wide Vs Specific Page
Hey Moz Community, Question about Local SEO authority and how it applies to a domain vs. landing page. Let me elaborate... Company is launching a new local out reach sales channel and merging it with our inbound sales channel under one brand. The plan thus far is to create a targeted landing page for local customers/leads. I have been tasked with creating the written content and making sure we are optimized as much as possible for this landing page to show up for our city. Funny enough for a lot of relevant terms we are already in the top 10 with little optimization (Also due to low competition for most of these terms) Two questions: 1. Should the whole site be optimized for local - appropriate schema markup, G+ business local set up, contact page with correct address formatting, building citations/local links etc.? To accompany our targeted page? 2. Will taking a local first initiative hurt reaching our non-local target market? If so will a very targeted landing page for local customers do the trick minus rest of local optimizations ? I guess what the question really boils down to is will optimizing for local hurt our broader inbound search reach/ranks in the long run? I want to be sure we are competitive to our broader audience and local audience on the same site with trying to get into sub-domains or considering re branding what is essentially the same department but for local purposes. Responses and sharing previous experience would be greatly appreciated 🙂
Image & Video Optimization | | paul-bold0 -
Can I use PO boxes as an actual business Address?
Hi mozzers, A potential future client(electrician) covers 40+ locations in one region(local SEO) but only has 1 address. He wants to rank for at least 5 to 7 main locations which he has PO boxes for. Can I use these as addresses on his website or will it be seen as violating the google guideline? If it is no good what should I do? Thanks
Image & Video Optimization | | Ideas-Money-Art0 -
Once you start fixing Local citations with correct NAP, is it normal for your rankings to plunge at first?
I strongly believe that I have received the most solid Local advice I could from these forums and have started (in just a few days) to make the needed corrections. At the same time I'm somewhat excited and optimistic that it will be a long journey but that it's a learning process. About 5 days ago, I set my website up with "City landing pages" and I started plundering through google, fixing and claiming and correcting as many citations as I could with correct NAP. The journey still continues today as I just got my Bing Local card in the mail and verified. I went to check my rankings on Google Maps, just to see if anything had changed and sure enough it had. My listing had been holding strong at page 10 (which drives me nuts) and now after 5 days of solid work its on page 18. I have to assume that because I'm stirring the dust perhaps Google is confused and maybe in a month or so things might start moving the other way? Thoughts?
Image & Video Optimization | | jonnyholt0 -
How likely it is to rank both locally and organically
I think the question summarizes it pretty well. Did anybody experienced this, to rank for one or multiple keywords in both local and organic search results?
Image & Video Optimization | | echo10 -
Best practice using Video to increase website pagerank?
Goal: Leverage videos to get links and traffic back to website not video hosting platform site (e.g. YouTube) to generate website leads **Issue: ** If we place a video on a website using video YouTube embed code and video sitemap for the crawlers to index our video DOES show up in search results BUT that link goes back to YouTube. Great for increasing views on YouTube but not increasing link popularity for client website. Question: What are recommendations / best practice for SEO (such as using another player like Viddler, etc.) that will get video results from search engines back to the website? We want to leverage videos to build links and generate leads to client site.
Image & Video Optimization | | jfeitlinger0 -
Local SEO, identifying citations
Hello, How do I identify free local citations to target for bobweikel(dot)com I want to rank first for several local results such as nlp boise life coach boise personal coach boise and related terms. Thanks!
Image & Video Optimization | | BobGW0 -
How do you bounce back from a loss in image search?
Looking for any help in understanding what I can do to get my images back up in the images index. My site took a hit last month which I've been working to get back up but nothing has seemed to push the needle. Has anyone else experienced such a loss in the image index before? kVTuL.png
Image & Video Optimization | | DotCar0