Which eCommerce site you consider using best practices? Site we can learn from
-
Hi,
I'm looking to hear thoughts and suggestions as per sites that you consider to have great practices in the eCommerce world.
Almost none of the sites do everything good so you can split your suggestions by any criteria -
the site structure
conversion funnel
Converting product pages (good design)
content creation and blog management / structure
content marketing
SEO guidelines / practices
...Thanks
-
Hi BeytzNet. It would help to know what scale of e-commerce you are curious about?
I think the online retail industry needs some new terms. The brick-n-mortar retail industry has a nice collection of easily understood terms. We all know the difference between a big box store, a mom-n-pop shop, a franchise, a boutique, a chain store, a convenience store, and a resale shop.
But online retail seems to just have "e-commerce sites". An online store with 50,000 products is a whole different beast than an online store with 50 products (or at least it should be) - and they should have different names. Maybe Mega-e-commerce for the 50,000 item store, and Micro-e-commerce for the 50 item store. Then we could fill the gaps with Mini-e-commerce for the 500 item stores and Middle-e-commerce for the 5000 item guys.
And boy is it hard to find good e-commerce systems for the 50 item stores. Something like Magneto or BigCommerce is overkill. But systems that are friendly to Micro and Mini-e-commerce are out there if you dig deep enough.
-
Both of these examples posted have rather terrible duplicate content issues, both internally and externally. As duplicate content is possibly one of the biggest onsite SEO issues with eCommere site, these aren't particular great examples in that regard.
e.g:
-
Zappos.com by far.
Especially their technical side of dishing out images/content at an incredible speed. Their architecture is amazing.
-
Similar question great response from QUORA: http://www.quora.com/Which-e-commerce-sites-have-the-best-SEO-content
Hope this helps
-
Personally I do not mind this website here http://www.theiconic.com.au they are pretty switched on from an SEO & eCommerce point of view and user testing ect, some things I would change yet they have a good basis for what you are asking.
I mean most of the bigger sites like Amazon ect they are legacy so things need to be changed over time, I would look at new eCommerce sites which have been built up from the ground up with SEO in mind. Usually this is not the case and it involved fixing things over time/ adding on things
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best to Include Phone Number as CTA Button in Mobile Version of B+B Web Site?
We are attempting to keep the number of CTAs (Calls to Action) on our commercial real estate website to a minimum. Our adjusted design (see attached) has 2 CTAs. One is "Contact Agent" the other is "Schedule a Tour". We are focusing on the listing page, which is the primary product page and critical in terms of CTA. Our mobile version does not show a phone number while the desktop version (also attached) displays a phone number. Should the mobile version also display a button a phone number? Some members of our target audiences, business owners and executives who are often in their 40s and 50s may prefer to call us up rather than communicate by written message. Any suggestions for elegantly displaying the phone number without causing confusion? I have read that the number of CTAs should be limited so I am on the fence as to whether or not to include a phone number Thanks,
Conversion Rate Optimization | | Kingalan1
Alan 6yR88Vt WwYpt810 -
Best Day of Week & Best Time of Day for B+B Email
For business to business email, should we avoid sending on Mondays and Fridays? The nature of the service is commercial real estate brokerage for office space in New York City. We are mailing to corporate decision makers in various industries (technology, finance, law). Should we avoid mailing during certain times of day? Or is there a best time of day to send the email. Thanks,
Conversion Rate Optimization | | Kingalan1
Alan1 -
How I can exclude "Events" & "Traffic" from a specific IP?
I would like to know how I can exclude the events triggered from a specific IP for example my office' IP address. I've already added a filter to exclude my office's IP address, but the "events" are still showing in the new view. TIA!
Conversion Rate Optimization | | zpm20140 -
Root or sub domain for my site? (I forgot which I used to target)
Hi there, I'm sorry for what is most likely a daft question with an easy answer. I have searched the web but whilst there are lots of answers about this generally, nothing seems to answer my specific problem. I have just begun relaunching my site - workingfirstaid.co.uk - but basically cannot remember if I used to try and get links pointing to www.work... or work... I know I have so few links already that it probably doesn't really matter, but I don't want to spend time pointing to the wrong version. My internal links point to the non www version, but searching google for [working first aid] brings up the www version. Thanks in advance for your time! Cord
Conversion Rate Optimization | | cordite0 -
What is the best day of the week for email surveys?
Wondering what the best day of the week is for emailing surveys. Also if there are different best days for B2C & B2B.
Conversion Rate Optimization | | bozzie3110 -
Best Shopping Cart Recovery Service?
With GA's Real Time view of visitors to our Web store I see how many are "shopping" at our site. It's a bit frustrating to watch and then NOT get very many orders. I am wondering about the value of shopping cart recovery services and which one is the best. I would also like to know what the best ecommerce converting sites are.
Conversion Rate Optimization | | lbohen0 -
How can I pass the Search Term into a lead form?
We receive lead forms from interested visitors that include their name, email, grade level, and academic goals, and we would like to also know which specific phrase they used when searching for us. I need to find a way to grab the referring keywords and pass them as a hidden form field. Can this be done, and are there scripts available that can do this?
Conversion Rate Optimization | | brycebertola0