Non Moving #1 Website
-
Hi Guys,
Bit of an odd one we have recently undertaken our SEO in house (6-7 Months) and since doing this have had some great results, we have identified our competitors utilising Ahrefs, Moz and other tools that we have selected. However we have come up against something that we really cannot work out.
-
One of our competitors ranks for everything related to there term on their website and industry at position #1
-
They are not actively doing SEO, Poor backlink structure from the research that we have carried out
-
No fresh content being generate
I was wondering if someone would perhaps mind spending 5 mins having a quick look to see what you think as i can't think what we might have missed.
Tim.
-
-
Yeah, the likes of Wickes etc do have a high domain authority but they're not focusing on these specific search terms. They are appearing because they are closely related. If they did focus specifically on each search term I'm sure they would be number 1.
I'd suggest building up your long tail, maybe slightly varied to your competitor so that you do trump them at the top and just continue down the path of progression. They've probably been there a while and Google has no reason to shift them if people are clicking onto their site and finding what they want.
-
Hi Shaun,
Thanks for having a look it's very much appreciated, i'm currently aware of the server speed and it's something that i need to sort out sooner rather than later!
I do take you point about there domain authority however if you look at some of the other sites DIY.com, wickes.com, bathstore.com have a huge domain authority compared to the link of the site i sent you.
But they still persist to be there on page one for short tail and long tail, it's not so much me i'm worried about however we are slowing increasing our domain authority and moving up the ranks.
Do you think it's because it's a niche site?
Tim.
-
Two things I have noticed.
Your site speed is quite slow. I used tools.pingdom.com. Although your page size is quite small it takes 4.51seconds to load with time to first byte 2.73seconds. There is an blog post about that here. It could be server related.
Secondly, the other site has a lot more high quality links to it, giving it a higher domain authority which may also be interlinked with the social side that Gary mentioned.
Maybe these will help you in your search for #1
-
Send me the link I will take a quick look
-
yes, but we are talking very little amount i would have thought the sites are just not optimised either and another couple of sites that have been setup with site wide links to there main domain.
Main site has 500 back links 20000 crawled pages, however most of these are down to filters and parameters and 30 referring domains
3 other linked sites
- 1 providing 160 back links
- 2 providing 5 each
-
Do those domains interlink and provide juice to the main site?
-
Absolutely chuff all! They have recently have gained 1000 facebook likes but very very little social signals as far as sharing and RT's go nothing
They have a couple of other domains but again nothing special that but to do carry links through, I have checked there is no T1, T2 or Tier 3 Links.
There is nothing untoward about it, we just can't find out why google would rank it better.
Tim.
-
I am seeing this a lot recently.
Do they have any good social mentions/activity?
-
Tim - You can PM me the address if you like.
It is of usually no harm to post it here so others are also able to help.
-
Hi Shaun,
You happy for me to PM you the address?
Tim.
-
Hi Tim,
What are they site addresses?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google de-rank a website.
Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?
Technical SEO | | Moeen22330 -
If few backlinks got deleted how they affect website?
Dear Experts,
Technical SEO | | jfdagborrbg
This is Julia and I am SEO Executive at J com. I would like to ask that If we are building 150+ quality backlinks per month for any website and 30 backlinks are deleting each month from 150 backlinks so It would be OK (natural) OR it would affect website ranking. I am looking forward to your response0 -
Mobile website indexing
Hi we have a mobile version of our website at mobile.gardening-services-edinburgh.com its been live for 5, maybe 6 months, it has its own mobile-sitemap.xml have tried submitting this sitemap to google and for some reason it does not index these pages any ideas, most welcome
Technical SEO | | McSEO0 -
Moving my website that is currently fully https (ssl) to http (non ssl).
Hey MOZ Community. I have a site that is currently full https (ssl) and what to move it to http (non-ssl). How will this move effect my SEO and what would be the best method of doing so without causing to much damage?
Technical SEO | | Bonx0 -
Duplicate Title - Shopping Website
My website is showing with errors due to duplicate titles, these errors add up to over 150 errors. The problem is a lot of my products are similar, just in different lengths, colors etc. For example
Technical SEO | | adelemaree
http://www.ugg.org.au/en/classic-candy-short-australia-ugg-boots/48-classic-candy-short-australia-ugg-boots-blue.html
http://www.ugg.org.au/en/classic-candy-button-short-australia-ugg-boots/31-classic-candy-button-short-chocolate.html
http://www.ugg.org.au/en/classic-candy-button-short-australia-ugg-boots/28-classic-candy-button-short-black.html How can I avoid this error without having to merge all my products and colors into one page? As that would make my catalogue look too small! Thanks in advance0 -
Www vs non-www which is better?
Is it better to have all your pages point to the www version or non www version.
Technical SEO | | bronxpad0 -
How best to optimise a website for more than one location?
I have a client who is a acupuncturist and operates clinics both in Chester and Knutsford in Cheshire the site performs well for Chester based terms such as "Chester acupuncture" this is the primary location the client wishes to focus efforts on but would also like to improve rankings for the Knutsford clinic and area. I have setup local places pages for each clinic and registered each on different local directories. Both clinic addresses are placed on each page of the website and have a map to each on the contact page. Most of the on-page SEO elements such as page titles, descriptions and on-page keywords mainly focus on the term "Chester" over "Knutsford" is it advisable to target both locations in these page elements or will local search have an effect on this and will reduce/ dilute overall rankings for Chester clinic? I haven't setup and separate page for each clinic location as this might help in terms of SEO for improving ranking for both locations but from a user point of view it would just duplicate the same content but for a different location and also would create duplicate content issues. Any advice/ experience on this matter would be greatly appreciated.
Technical SEO | | Bristolweb0 -
Duplicate Content within Website - problem?
Hello everyone, I am currently working on a big site which sells thousands of widgets. However each widget has ten sub widgets (1,2,3... say) My strategy with this site is to target the long tail search so I'm creating static pages for each possibly variation. So I'll have a main product page on widgets in general, and also a page on widget1, page on widget2 etc etc. I'm anticipating that because there's so much competition for searches relating to widgets in general, I'll get most of my traffic from people being more specific and searching for widget1 or widget 7 etc. Now here's the problem - I am getting a lot of content written for this website - a few hundred words for each widget. However I can't go to the extreme of writing unique content for each sub widget - that would mean 10's of 1,000's of articles. So... what do I do with the content. Put it on the main widget page was the plan but what do I do about the sub pages. I could put it there and it would make perfect sense to a reader and be relevant to people specifically looking for widget1, say, but could there be a issue with it being viewed as duplicate content. One idea was to just put a snippet (first 100 words) on each sub page with a link back to the main widget page where the full copy would be. Not sure whether I've made myself clear at all but hopefully I have - or I can clarify. Thanks so much in advance David
Technical SEO | | OzDave0