E-commerce worldwide sub domains or folders
-
Hi Guys,
We currently only sell to the UK so its pretty easy to manage our seo etc.
However we are building a new site on Trespass.com and will be using magento enterprise. We will be serving the UK, US and the rest of the world.
Does anyone here have experience with this? Is it best to have sub domains ie. UK.trespass.com, US.trespass.com?
Or folders Trespass.com/uk Trespass.com/de Trespass.com/US
Thanks guys
-
Definetely go for subfolders, you can then target all you linkbuilding activities to different parts of the domains, and this will eventually help the complete domain. We work already with subfolders for the last 15 years and also with the hreflang, works fine.
-
i think its folders. Need to make a decision today so folders it is. I know theres pros and cons to folders,sub domains and even seperate tlds.
Only in the UK I bet haha next year will be worldwide
Cheers
-
If that's the case, then yes I would also go with folders as they are my preferred way to do it.
I've had a couple of Trespass jackets in my time!
-
I did mention that but essentially that would make link building to thousands of sites if we were targeting every country in europe etc.
Having subfolders would help to build authority on one domain as opposed to across mutliple domains.
Multiple tlds for each country isnt anoption as its expensive and time consuming. With folders I believe is the 2nd best option and using certain modules, rel="alternate" hreflang="x" would work well
Thanks for your reply
-
Hi Tresspass,
Before thinking about using subfolders and sub domains you should think about using the county top level domains (TLDs) you already have, as country specific TLDs are (generally) a much favored way to Geo target websites.
Trespass.com for US
Trespass.co.uk for UK
However this could become a stumbling block if you wanted one that isn't available. such http://www.trespass.de/
Here is a great post on International and Multilingual sites and here is another one The Ultimate Guide to Multilingual and Multiregional SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Want to get site on same sub-folder but move CMS
Hi guys, We currently have a site which uses WordPress & attached to it is a Woocommerce for its store. We want to just move the store to shopify, but keep the blog on wordpress. We also want to keep the same URL structure for the store the same e.g. www.website.com/store (woocommerce) to www.website.com/store (shopify) Is this even possible? Can you point a domain to two separate servers (servers – one for wordpress, one on shopify) at the same time? This is SEO related as we want to preserve the authority as a sub-folder. See this: https://inbound.org/blog/the-sub-domain-vs-sub-directory-seo-debate-explained-in-one-flow-chart Cheers.
Intermediate & Advanced SEO | | cerednicenko0 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
Parking page for domain names
Hi all, I represent a hosting company which has thousands of domain names that is parked for the clients until they start using them. Currently we are presenting the client and visitors information about the situation in the top of the pages and we have placed information about all the main products in the last part of the page. You can see an example here:
Intermediate & Advanced SEO | | proisp-no
http://prodesign.no/ Would you recommend utilizing these pages in a better way than how we are doing today (SEO wise towards our own website)? We have the ability to instantly change all of these pages at once and we are also able to present different pages for every single parked domain name if we want to. Best regards,
Jon0 -
Best format for E-Commerce Pages in Title Text / Link Text & Markup
Hello Please comment on which you think is best SEO practice for each & any comments on link juice following through. Title text ( on Product Page ) <title>Brandname ProductName</title>
Intermediate & Advanced SEO | | s_EOgi_Bear
OR
<title>ProductName by Brandname</title> on category page <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
<a <span="" class="html-attribute-name">itemprop="brand" href="[brandurl]>BrandName</a> OR <a <span class="html-attribute-name">itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a <span> Product Page <a itemprop="name" href="[producturl]">ProductName
<a itemprop="brand" href="[brandurl]>BrandName</a itemprop="brand" href="[brandurl]></a itemprop="name" href="[producturl]"> OR <a itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a itemprop="name" href="[producturl]"> Thoughts?0 -
How to deal with duplicates on an e-commerce website
Hi guys, So we have an e-commerce website and we have some products that are exactly the same but come in different colours. Lets say for example we have a Samsonite Chronolite and this bag comes in 55cm, 65cm and 75cm variations. The same bag also may come in 4 different colours. The bags are the same and therefore have the same information besides maybe the title tag varying due to the size and colour. But the descriptions are the same. How do I avoid Google thinking I am duplicating pages or have duplicated pages. Google things we have duplicated when the scenario is as I have explained. Any suggestions? Best regards,
Intermediate & Advanced SEO | | iBags2 -
Multiple domains?
I do own a domain for my business right now, and would have a few questions, regarding the increase or traffic for my website and getting new business 1. Is it worth to purchase multiple domains, keyword search relevant, to my business? 2. If so how is the best way to use it? : have them redirect to my own website? a specific type of redirect? do I make a separate website for each of them? 3. for ex if the keyword is " tile and grout". I figured would be best to own "tileandgrout.com". How about "tile-and-grout.com"? thank you in advance
Intermediate & Advanced SEO | | DavidIRC0 -
Raise my Domain Authority and MozRank
I have a budget of about $10,000 over the next 2 months and I would like to raise my Domain Authority from 28 to past 50. What should I do with this money? I am looking for suggestions and ideas. If anybody wants to work on this, please PM me. I also need an On Page SEO expert to make corrections and suggestions. I can PM the actual domain to anybody interested.
Intermediate & Advanced SEO | | trickyzoo0