What should we consider in Online reputation management - negative URL or Negative Keywords?
-
Hello All
I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management).
Can any one please advise and explain why and what should I consider?
When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS?- Among these two which is more important ?? Negative URLs or Negative Keywords.?
- Do we need to classify keywords as negative or positive? in the report?
- Do we need to classify URLs as negative or positive? in the report?
According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?"
Any help would be appreciated....
-
Hey Mike,
Thanks for responseI am not talking about any kind of reports at all... just have got confusion about the -ve & +ve keywords & URLs.....
-
Here is my take on your question:
-
Negative keywords are more important to monitor. If Google is suggesting "Your Brand sucks" as a search option... that is big problem to potential customers before even looking at search results. For someone to actually take the time to create a negative URL (or website dedicated to trashing your company), that is going to take a lot more work than just a bunch of poor reviews about your company.
-
I don't know what report you are referring to. Typically you will associate negative keywords in PPC campaigns if certain keywords are not bringing you the specific kind of traffic you are looking for.
-
Again, not sure what type of report you are talking about.
Hope this helps.
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Avoid Keyword in New Domain Name?
We are looking to rebrand our domain name. Our existing domain is www.nyc-officespace-leader.com. We own www.metro-manhattan.com and were hoping to use this domain. The company name is Metro Manhattan Office Space, Inc. Is the fact that the new domain contains "Manhattan" a negative? I know that the fact that it has a hyphen is weak. Manhattan is part of such keywords as "Manhattan office space". Regarding the company name, is the fact that it contains the target phrase "Manhattan office space" bad? Our company name may sound like exact match anchor text and I am not sure what to do about this if anything. I would really prefer to keep our name but it is necessary to change it to improve SEO we will do so. Would it be better to change to a new name like "Integrity Real Estate" which does not contain target phrases or keywords ("real estate" is not a major target phrase as it is to generic) ? Or how something like www.mmos.com for the domain and leave the company name alone? How would I go about finding a company that would assist is in creating an SEO friendly domain name and perhaps a new corporate name if necessary? Thanks, Alan
Branding | | Kingalan10 -
In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?
When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company. The URL is correct page JUST the company name next to this URL is incorrect on the Google search results page. How do I go about changing so the company name next to the URL ?
Branding | | DigitalNTT0 -
URL Stucture: Folders or hyphens?
Hi guys, I've been reading through other similar asked questions regarding this but I can't seem to find the answer I need.... I'm having a discussion with my director regarding what would be more SEO friendly for a new page/URL we are creating. Is using folders or hyphens better? The new page is question would be something along the lines of either: (home page) www.eteach.com/utc (about us page)--> www.eteach.com/utc/about (talent pool page)---->www.eteach.com/utc/talent-pools Using the folder structure here will always show the user that they are on the UTC pages, then shows them what pages they are on int he UTC site. OR! (home page) www.eteach.com/careers-at-utc (about us page)--->www.eteach.com/about-utc (talent pool page) -----> www.eteach.com/talent-pools-at-utcs which doesn't make it as clear to the user, but is this way more SEO friendly? Can anybody make a good argument for and against folder structure vs hyphens? Thanks, Virginia
Branding | | Eteach_Marketing0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
Google+ Vanity Urls: Brand vs Keyword
We have recently been assigned a Google+ vanity URL for our Google page. By default, Google has assigned to us our top performing non-branded keyword. (Probably roughly twice the highly targeted search volume of our brand) My question is: Should I go with my BRAND NAME as my Google+ vanity url, or should I go with my TOP KEYWORD as my Google+ vanity url?
Branding | | Czarto0 -
Branding exact match keyword domain
We have a keyword domain name that we'd like to show up in Google stores or brand suggestion. We used this exact keyword domain name for years to sell our products but now want to take it one step further and have the domain name show up in Google suggested brands or stores. We just filed for a TradeMark in the URL (they have about 57,000 domain names with active trademarks in their database). How do we get Google to recognize this domain name as either a brand or a store? Has anybody seen an example of a store or brand with a .com or .net in Google brands or Google stores? It may be that don't even allow URLs to show. Thanks
Branding | | mozworks0 -
Google Displays Domain / URL Above Description?
I am seeing a new SERP format from Google. (new for me at least) In the past the title tag would display as the first line of a listing, followed by description and domain / URL. Today I see the domain / URL as the second line. This is placing an emphasis on "Who". If you have a big brand or a great URL this might be helpful to your CTR. Are you seeing this? What do you think of it?
Branding | | EGOL0
