Does having small ticket items (say under $1) available for customers to find & buy help or hurt our site?
-
I feel really silly asking this question to begin with, but... as a music store, we have a lot of "smalls" for products, like a guitar pick. We sell picks for $0.50 each, or a single clarinet reed at $0.79. Some believe this is too small, finicky, and cumbersome to have listed for sale on our site. To me, I wholeheartedly disagree with the notiion of excluding "smalls" for a plethera of SEO, customer service, & online SALES reasons... Also we offer USPS shipping to offer low shipping costs on small goods. Can I really be wrong about this? Thanks, Kevin
-
Wow - thanks for the answer EGOL! This makes good sense to me and helps me firm up in my mind that this is a good direction to keep going on. Thanks again!! Kevin
-
We have items on our sites that sell for less than $1.
People buy them. We occasionally get a sale for hundreds of these items.
Lots of people toss them into their shopping cart just like people purchase magazines and candy bars in a grocery store checkout line.
Surprisingly, we frequently see people buy just ONE of these items and pay our minimum shipping and handling charge of $6.99. I guess I have done pretty close to that myself a couple of times, so I should not be surprised.
You know about USPS shipping - which is very important for these types of sales. But, consider offering a discount if people buy multiples. Like one guitar pick for 69 cents... three for $1.79... ten or more for just 49 cents each. Most shopping carts have options for these types of prices.
Our challenge for some of these items is "How many to hold in stock?"... We have gotten huge sales for some of these items that have a long lead time for us to get. So, after getting huge sales for a couple of these I spent $10,000 to stock up on one of them. It is kind of a joke at my office...they trickle out at a few a week with an occasional sale for a few hundred. The woman who does shipping says... "YAY... we sold one". We have enough to last until I retire and I am protected from price increases and we never have to order them. Fortunately they don't take up a lot of space.
I am not advocating sinking a load of dough into inventory... but try these small items and I bet you see them sell. Guitar picks... If I had a music site, many I would be selling them in all different kinds... and the inventory could fit into a shoebox.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging 5 Sites
Hi there We have 5 separate sites which handle different regions/niches that we work in, and we are planning to merge into one so we have a logical path for 301 redirects. The sites have DA's as follows: Site 1 - DA 36
Intermediate & Advanced SEO | | ben10001
Site 2 - DA 31
Site 3 - DA 29
Site 4 - DA 27
Site 5 - DA 20 Does anyone have any experience with how the DA would flow through to the new site? Each site currently relates to a different niche that we work with, and we are planning to keep the content structured similarly, probably like this: https://newtoplevelsite/site1/products, https://newtoplevelsite/site2/products and so on. That makes 301 redirects easy and also gives us more control in managing users and different teams in Wordpress. We would link the different niches through the top menu and links within the pages. Is there a better solution? Would it make more sense to have https://newtoplevelsite/products/site1, https://newtoplevelsite/products/site2, and so on? Thanks for the ideas0 -
Tool to help find blog / news pages?
Do you guys know of any tools where if I have a list of Url's it can help find blog and news pages and let me know which ones have these.
Intermediate & Advanced SEO | | BobAnderson0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Web Site Ranking
Hi Folks, I made some changes on my website www.gemslearninginstitute.com and published it two days ago. It was ranking on Google first page for a few keywords. I did not touch the pages which were ranking on first page. Since then I am not seeing the website ranking on the Google. Does it take a few days to rank again? How can I ensure that next time if I update the website or publish some blog on my website then it should not effect the ranking. Secondly, if I would like to rank in three different cities then do I need to create separate pages for each city or how should I proceed with this. Thanks
Intermediate & Advanced SEO | | fslpso0 -
After Receiving a "Googlebot can't access your site" would this stop your site from being crawled?
Hi Everyone,
Intermediate & Advanced SEO | | AMA-DataSet
A few weeks ago now I received a "Googlebot can't access your site..... connection failure rate is 7.8%" message from the webmaster tools, I have since fixed the majority of these issues but iv noticed that all page except the main home page now have a page rank of N/A while the home page has a page rank of 5 still. Has this connectivity issues reduced the page ranks to N/A? or is it something else I'm missing? Thanks in advance.0 -
Better SEO Option, 1 Site 3 Subdomains or 4 Separate Sites?
Hey Mozzers, I'm working with a client who wants to redo their web presence. They have a a main website for the umbrella and then 3 divisions which have their own website as well. My question is: Is it better to have the main site on the main domain and then have the 3 separate sites be subdomains? Or 4 different domains with a linking structure to tie them all together? To my understanding option 1 would include high traffic for 1 domain and option 2 would be building Page Authority by having 4 different sites linking to each other? My guess would be option 2, only if all 4 sites start getting relevant authority to make the links of value. But right out of the gates option 1 might be more beneficial. A little advice/clarification would be great!
Intermediate & Advanced SEO | | MonsterWeb280 -
On-site links
Hi everybody, There's a lot of information about getting sitewide backlinks, but so few about on-site optimization. Is there a maximum of links to put on a page ? Is there a maximum of link that a page should receive ? etc ... ? So, what is the optimal strategy ? And I'm only concerned about on-page and on-site link, not backlinks commming from other sites. Thanks
Intermediate & Advanced SEO | | DavidPilon0 -
ReLaunching a very old site
Hi, I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped. Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory? The website is http://www.nlp-world.com Thanks
Intermediate & Advanced SEO | | pdmonline0