Best way of connecting with key influencers
-
Hi,
I've identified a list of key influencers within my niche. I now want to connect with them, specifically to ask them to provide regular content for our site (they'll hopefully promote it via their own channels as well as us doing some promotion). The reason I want to do this is because it's easier to move Mohammed than the mountain! - I want to piggy-back on their success!
How would you go about doing this? Some of the influencers are follwing us on Twitter and I've had some nice discussions with them over the last few months or so (our Twitter has only been going since about March this year). Would you reach out via Twitter, or call them up? I really don't want to mess this up!
Thanks,
Amelia
-
** 'Landlord's Blog' - written by landlords, for landlords...**
This is an awesome idea.
You might be able to get a landlord to do just one article... or you might interview him/her and then you write something good from what you have learned - giving them big credit.
Good luck.
-
Hi EGOL,
Thank you. I get what you are saying.
However, we do have a really good website. And I'm not just saying that.
We launched our website last July, and have been regularly updating it with information relevant for our target market: UK Landlords (We're a BTL mortgage specialist). We get around 7,000 visits per month. The majority of this traffic is from organic rankings or PPC advertising, though we are getting more and more referral traffic every month.
We regularly contribute to several influential blogs - one of which is the most influential in our niche, so I don't think our problem is that our content is poor.
Simply - I want to get a few people on board who can offer our website visitors something we can't do ourselves. Specifically, I wanted to introduce a 'Landlord's Blog' - written by landlords, for landlords. Whilst several of my colleagues are landlords, they either don't have the time to write for us or,(sorry guys!) the skill to do it justice. Hence my wish to get a key influencer on board...
Thanks again for your input
Amelia
-
If your website is one of the best on the web then Mohammed might be "looking for you".... but if you have a nacient blog with poorly-written content you will have an easier job moving the mountain.
Influencers have lots of people bugging them and trying to "piggy-back on their success". They can smell that a mile away. If you ask them to build your website for you by "providing regular content"... they are going to laugh and laugh really hard - unless you have an audience that they want to reach.
The best way to make this happen is to figure out how Mohammed can piggy-back on YOUR success. Then he might be interested.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to use redirects on a massive site consolidation
We are migrating 13 websites into a single new domain and with that we have certain pages that will be terminated or moved to a new folder path so we need custom 301 redirects built for these. However, we have a huge database of pages that will NOT be changing folder paths and it's way too many to write custom 301's for. One idea was to use domain forwarding or a wild card redirect so that all the pages would be redirected to their same folder path on the new URL. The problem this creates though is that we would then need to build the custom 301s for content that is moving to a new folder path, hence creating 2 redirects on these pages (one for the domain forwarding, and then a second for the custom 301 pointing to a new folder). Any ideas on a better solution to this?
Intermediate & Advanced SEO | | MJTrevens0 -
Brightcove SEO Best Practices?
My company has decided to go with Brightcove as a video platform so we can better monetize all of the video content we create and better customize the experience as well. We have a pretty decent YouTube presence, and I won't let them stop using that because it would totally alienate us from part of our audience. So I was hoping someone could help me with the following: Are we able to keep videos hosted on YouTube as well as Brightcove without any risk of duplicate content? If we use the Brightcove player to embed videos in our on-site content, are we hindering potential organic search visibility? On the embeds, it's looking like it's using an iframe in our content (https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-whats-the-difference-between-cannabis-ty) - We're using a Brightcove WP plugin for the embed, but I was wondering if anyone had suggestions on a better way to implement/if this is even an issue at all. Are there any other general best practices/insights anyone has working with this platform? I found this article on their site, but I was wondering if there was anything else I should consider. Thank you in advance for any insights/answers!
Intermediate & Advanced SEO | | davidkaralisjr0 -
What is the best SEO tool to check internal linking structure
HI, Is there any tool to check how a website's internal linking structure has been linked. Some times few important pages may not linked very well and some links will be over linked. This will surge rankings...like if more links are pointing to one page? Is there any tool to check this?
Intermediate & Advanced SEO | | vtmoz0 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
What would be best way to transition from mobile website to responsive
We have a mobile website (mobile.website.com) that mirror our desktop site (www.website.com) with +100 000 pages. We have an alternate tag on our desktop to our mobile site and a user agent detect that redirect mobile traffic to our mobile site Our mobile site is no index and has a canonical to our desktop. Everything works pretty well, the mobile website is not index and only show up in SERP when a user make a search from a mobile. Our main website is now responsive and we would like to kill our mobile site without compromising our traffic. We know that a slight speed change or content change can affect our traffic, what would be the best way to do that? Big bang: redirect all mobile URL to desktop, remove user agent detect and remove alternate tag on desktop Semi Big bang: remove user agent detect and remove alternate tag on desktop and see how the traffic react before redirecting Progressive: remove the user agent detect and the alternate tag on some section of the website to see how the traffic react Other ? Anyone has any experience with that? Thanks and let me know if anything is not clear.
Intermediate & Advanced SEO | | Digitics0 -
Best practices for a local business move
My client is a chiropractic office that will be moving to the next town over in about 3 months. What are people's best practices on how to best accomplish this SEO-wise so as to not lose too much in terms of rankings, current organic traffic and citation listings?
Intermediate & Advanced SEO | | easystreetint0 -
Most efficient way to analyze kw difficulty for thousands of kws?
Been trying to extract kw difficulty for a list of 1400 kws and wondering what the most efficient way to do this is? Any links to tutorials would be much appreciated.
Intermediate & Advanced SEO | | nicole.healthline0