Drop In Rankings Evaluation
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My cousin asked me to look at his site, http://www.gaport.com/ and I'm wondering what his main website flaws are? I looked at his backlinks, and while I don't know enough to exclude penguin being the cause, I don't think it is. I think it has more to do with duplicate content and lack of keyword optimization. However, before I tell him that, I wanted to get the opinion of this forum, please.
Thanks!
Ruben
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As always, thank you very much! I appreciate it.
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That combined with lots of really thin content might be the traffic drop problem. It could be a Panda hit... .
Other problems include....
-- a light weight site optimized for brutally difficult head terms
-- enormous opportunity for going after geographic queries not being taken
-- smarter onpage optimization could capture enormous longtail traffic
-- this site has about 300 pages and a puny persistent navigation
-- usability is really bad, it is a crazyquilt of page formats and navigation changes
-- pages resolve under many different urls... http://gaport.com/default.htm http://gaport.com/ http://www.gaport.com/default.htm http://wwwgaport.com/ http://gaport.com http://www.gaport.com
That is a ten minute look. A deep dive would find a lot more I am sure. Lots of potential here if expertise is brought in and the Panda problem/vulnerabilities eliminated - and a professional design job is done.
Improvements could make a lot more money with this site.
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