Local SEO - Page Titles
-
Hi Folks,
Complete newbie (well last 12 months) I have recentley added a blog to my site and have been doing quite a bit of quite word researching through google. I have found some good keywords that have up till now escaped me!
Heres my question because I trying for local traffic, mainly newcastle durham and sunderlanddo i go with one of the following two options
- get two very similar keywords in my article and go for both and rely on google to bring up local listings for the end user in my area
e.g Small garden design | Garden design from the experts. (keywords bold )
- or Garden Design | Newcastle | Sunderland | Durham | so I have geo locations in title
either way I will obviously have both keywords and locations in the artcle
Help please I dont want to write many hours and find I have missed a trick!
Many thank guys n girls!
-
Hi Easigrassne,
Coming up in Google's local pack of results is dependent upon you having a physical location in the city you're hoping to rank for. If you want to rank in the local results for three cities, you must have a physical location in each. You can then build a landing page on your website for each of your three physical locations and link your three Google+ Local pages to the respective landing pages on your website.
If you do not have physical locations in each of the three cities to which customers come to do business, then you must go after organic rankings via developing content surrounding these locations and your services there. If your business is an SAB (service area business) like a landscaping company, a blog is a great platform for publishing this type of content. For example, you could write a post about lawn installation in City A, perennial border landscaping in City B, and pond building in City C. You can continue to showcase your projects on an ongoing basis, devoting a new blog post to each completed project and developing a library of work that can begin ranking in Google's organic results.
-
I would go for option 2 if you're targetting local search, i.e. include the three areas you're targetting. Check out Moz's Local Search Ranking Factors: http://moz.com/local-search-ranking-factors (I think it'd look neater to write Newcastle, Sunderland & Durham than have the separators, personally)
The first option - having garden design twice in the page title - is a little spammy.
From a user perspective, you might want to consider having two pages - one for small garden design and one for garden design (i.e. covering regular/larger spaces), if you can show different examples and different considerations for the different space available. I can see that people search for 'small garden design' specifically, as well as just 'garden design' - and you could fit 'small' into the title with the place names (it'd still be under 60 characters) but if that's your only page, it might put off people who have a larger garden and are interested in your services.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Contact Page
I'm currently designing a new website for my wife, who just started her own wedding/engagement photography business. I'm trying to build it as SEO friendly as possible, but she brought up an idea that she likes that I've never tried before. Typically on all the websites I've ever built, I've had a dedicated contact page that has the typical contact form. Because that contact form on a wedding photographers website is almost as important as selling a product on an e-commerce site, she brought up the possibility of putting the contact form in the footer site-wide (minus maybe the homepage) rather than having a dedicated contact page. And in the navigation, where you have links such as "Home", "Portfolio", "About", "Prices", "Contact", etc. the "Contact" navigation item would transfer the user to the bottom of the page they are on rather than a new page. Any thoughts on which way would be better for a case like this, and any positives/negatives for doing it each way? One thought I had is that if it's in the footer rather than it's own page, it would lose it's search-ability as it's technically duplicate content on each page. But then again, that's what a footer is. Thanks, Mickey
Technical SEO | | shannmg10 -
How to make my good sub-page rank ahead of my generic home page?
I have an ecommerce site for the clothes drying racks my family business makes, and it sells a few other laundry items also. It's about 5 years old. We used to rank on the first page for basic phrases like "clothes drying rack" and "umbrella clothesline". About 1.5 years ago we fell hard in the rankings. Since then "umbrella clothesline" has moved back to the first page, but "clothes drying rack" is stuck on the 3rd page and always with the result being the generic homepage instead of the good sub-page (which used to rank on the first page) that really shows-n-tells about our drying rack. Here are the three pages I am talking about. Home page = http://www.bestdryingrack.com/ Drying rack page = http://www.bestdryingrack.com/clothes-drying-rack-main.html and umbrella clothesline page = http://www.bestdryingrack.com/umbrella-clotheslines.html Any ideas on how to get the drying rack page to start ranking well again? (hopefully better than the generic homepage ranks) A little technical background: the Moz campaign on this site says that the home page has a PA = 42 with 190 LRD's and 344 external links. Both the umbrella clothesline page and the clothes drying rack page have almost equal statistics of PA = 35 with 20 LRD's and 23 external links. My anchor text distribution is maybe unbalanced. The drying rack page has 15 external links with the anchor of "Clothes Drying Rack". But the umbrella clothesline page has 14 external links with the anchor of "outdoor umbrella clothesline" and it ranks on the first page for that search. I can't figure out how to get OSE to tell me anchor text stats for just the homepage and not the whole site since www.bestdryingrack.com/index.html 301's to the plain www.bestdryingrack.com (if you know how, please share) What's wrong with my poor neglected clothes drying rack page? The only way I can get it to show up on the first page is to do a real specific search like "round wooden clothes drying rack" Your help could save a faltering family business. Thank you!
Technical SEO | | GregB1230 -
Page titles in browser not matching WP page title
I have an issue with a few page titles not matching the title I have In WordPress. I have 2 pages, blog & creative gallery, that show the homepage title, which is causing duplicate title errors. This has been going on for 5 weeks, so its not an a crawl issue. Any ideas what could cause this? To clarify, I have the page title set in WP, and I checked "Disable PSP title format on this page/post:"...but this page is still showing the homepage title. Is there an additional title setting for a page in WP?
Technical SEO | | Branden_S0 -
Changing title tag in wordpress media pages
Hello! I have a problem of duplicate title on 59 pages in Worpress. I Guess it happened after a recent WP update, because, suddenly, I got a peak of 59 from zero in a day. The SeoMoz crawl report states that there are 59 duplicate title. As you may see in the picture those are all media pages, whose title is written really badly with the formula postname/filename/blogTitle, ending up with trunkated, too long, title tags, that result in duplicate page title. How can I simply hide these mediapages or sculpting the title tag the way I want? I am using all-in-one-seo WP plugin, which doesn't seem to provide a solution. Thank you all! DoMiSol Rossini SOwZg5C.jpg
Technical SEO | | DoMiSoL0 -
Troulbe with finding goole place local page
Once you create your Google Local page ( via maps.Google.com) and create your business listing, you must wait for verification via digits sent on a postcard. Once you receive the verification code you can enter them - but where? I went to https://www.google.com/local/verify ( and am logged in as a client in their gmail account) but it can't find any pending listings to verify. Entering the phone number shows no previous data entered, and i must start all over again entering the client data. And there is no way i know of to find that listing and all the data entered to manage and verify it. Naturally this is very frustrating because i've done this before dozens of times and never had this problem. Reading the Google documents is a waste of circular reasoning on me. any suggestions?
Technical SEO | | Jacog0 -
Indexed pages and current pages - Big difference?
Our website shows ~22k pages in the sitemap but ~56k are showing indexed on Google through the "site:" command. Firstly, how much attention should we paying to the discrepancy? If we should be worried what's the best way to find the cause of the difference? The domain canonical is set so can't really figure out if we've got a problem or not?
Technical SEO | | Nathan.Smith0 -
How to best remove old pages for SEO
I run an accommodation web site, each listing has its own page. When a property is removed what is the best way to handle this for SEO because the URL will no longer be valid and there will be a blank page.
Technical SEO | | JamieHibbert0 -
No. of links on a page
Is it true that If there is a huge number of links from the source page then each link will provide very little value in terms of passing link juice ?
Technical SEO | | seoug_20050