Post CMS-Switch Actions
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I have recently switched a site from oscommerce (an ecommerce CMS) to Wordpress (using WooCommerce plugins). I have already placed automatic redirect rules for all the products and product categories.
It has now been 2 weeks since the new CMS went live. However, the site is receiving approximately 30% less traffic than it used to. The new site has a cleaner layout, is responsive design.
As I mentioned, the old product and product category URLs are being redirected to the new WordPress URLs.
Any other ideas? Do you think its just Google penalizing for changing site structure?
On the plus side, I see structured data and rich snippets showing up in Google SERPs for the site.
The site is www.vrtack.com
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Thank you, Federico.
The site does look nicer, more professional than before. The traffic is lower now so the conversions are low as well.
However, I am optimistic that this is the right move for the long term.
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With every site redesign and restructure comes a little drawback in search engines. 2 weeks is too soon to judge, but the fact that the new URLs are being indexed,, rich snippets are showing, etc is a good sign.
There's no such thing as a penalty for a site restructure, you just need to wait while Google catches up.
Now you should be focusing in conversions/leads. Is the new site appealing to your customers? are you selling more? are you collecting some kind of feedback? That's what really matters, users.
Hope that helps!
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