How to rank a keyword in Google ?
-
How to rank a keyword in Google after humming bird update ?
-
I would still optimise the target landing page as per tradtional on page techniques and guidelines for the keyphrase, just in conjunction with my, and the other contributors to this threads, comments too
-
In my opinion, keywords will forever be able to be ranked as not everyone asks Google specific questions. Someone may just enter "general dentist in City" to find out where a dentist is to make an appointment. That would be a keyword and not so much a topic.
In terms of potentially getting more exposure for what people are searching, you could adopt the strategy of quality topical content as well, so you are working to target both individual keywords and topics together.
-
Means i cant rank the exact keywords any more ?
-
We are getting more and more of this same question from marketers and consultants who "heard" about Hummingbird a couple weeks ago and I agree 100% with Dan and Kevin. I may add...
As we are learning to adapt as well, since we work with smaller businesses focusing on typically 1 location in 1 major city or a couple towns, our conversations are a bit different than most larger SEO companies. We still do talk about keywords, however, we are now including more information about content. For example, instead of just talking about "cosmetic dentists City A" as the keyword which is very broad, we may look at more of what people are "asking" Google , like "how to fix a broken tooth" or "getting teeth whitening" or "benefits of dental veneers" and so much more. They may not be exact questions, but they are proving they are wanting a more specific answer. In comes content served up on a web page and blog articles. The more topical content you can push out there addressing these questions from searchers, the more chance you have in the future to be found.
- Patrick
-
Along w/Dan's answer take a look at this article at searchengineland: 2014 SEO Playbook: Google Hummingbird, Content & Authority.
-
in short - dont focus on the keyword anymore, focus on user/searcher intent so provide high quality content that answers queries relating to the topic in question and include the various synonyms as well as plural and singular versions of the related keywords if can be done in a manner thats makes sense and provides value
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Increase Website Visibility on Google and Bing?
I am working on an e-commerce niche website and I aim to rank higher on Google to drive more traffic to my website. Any suggestions?
Link Building | | digitalenginehub0 -
On Page Optimization to Rank For Multiply Cities
I have service that operates in western Massachusetts, and I'm targeting keywords that are "KEYWORD - CITY", i have over 20 cities, whats the best way to optimize my website for these keywords, should i create a one page and mention all the cities that we operate in? Thanks
Link Building | | vlad_mezoz0 -
What do you do if you have been hit by recent Google updates but cannot remove the links?
We have a potential new client who did their own SEO about 6-7 years ago.They ranked really well for years then obviously recently got hit. Some of the links they have are shocking, directories, articles sites etc. They did not use links farms but the links do not look great at all. The problem is they do not have log ins to remove these links manually themselves. Asking for a reconsideration with Google will not get us anywhere due to more recent link building issues we are trying to resolve. They have sent removal requests at least 10 times to these sites but no response. Has anyone overcome these types of issues previously and can give any tips? This would be a good client for us so keen to see what I can do to get them on-board.
Link Building | | tempowebdesign0 -
Domain authority or page authority in ranking
Hi, sorry if this is an obvious one... I am doing some keyword research tool and have a few keywords I wish to ran for. Looking at the DA of the sites on the first page they are averaging 60ish, my site is 33. However, for the keywords I am targeting they seem to have PA of 1, or at best, 5. From what I can make it out appears they are ranking for the keywords because of their strong DA rather than any seo work. If I were to target these keywords and send backlinks to the individual pages and so build up a PA on my pages would this be enough to challenge the competitors or would I still be at a major disadvantage because of my lower DA? Hope that make sense? I know what I mean but hard to explain it Thanks
Link Building | | ccgale0 -
Link building / baiting in the Google zoo
I work for a consultancy, and in the past most of our links have been acquired by giving away privacy statements etc for websites, including a link back in the body of the document, and making it a licensing requirement that the link be kept. We're launchinga new site. We want this one to be whiter-than-white, and would appreciate some advice on the following options. Option 1: no links Remove the links from the documents, and don't require links for the use of the documents. Leave a non-linking credit in the documents. Perhaps ask nicely for links from other pages. Option 2: links on other pages Remove the links from the documents, but make it a licensing requirement that users will link to our site from another page on their site. I appreciate that most won't, but some will. Option 3: retain the links Keep the links in the document, using domain name (with and without http and www) and business name anchor text. Option 4: script the links Use scripts to generate randomized links in the documents, so that no two are the same, but with relevant linking text for the most part. We're risk-adverse with the new site, and it will pick up some links "naturally". We're therefore tending toward option 1, on the basis that it may well generate as many links as option 2. Which of these options would you choose? Are there any other options we should be considering?
Link Building | | seqal0 -
Slapped by Google update
Last couple of days we read things about Google algorithm and some things about companies or people doing "negative seo".. At first, nothing was wrong... if you play the game by the rules you won't get penalized you think... right? Today I checked rankings for some sites we're optimizing, and I fell of my chair! A site that was building better rankings week by week just dropped heavily and we have no clue if it's the algorithm update... Attached there are some screenshots, the first one showing the ranking for one of the most important keywords for that business, the others are link profiles & moztrust & rank for that root domain. As you can see, link profiles are much stronger that competitors, but that important keyword is dropping in rankings... We still have to do some on page optimizations (double title tags & some some canonical tags that have to be added, but that can't be the reason for this major drop?? Or am I missing something??? Any ideas? Are External Followed links growing to fast? (The blue line in screenshots is the site we're working on) rankings-may.jpg moztrust.jpg followed-links.jpg
Link Building | | nvs.nim0 -
Ranking for competitor brand terms
My client sells security software online. Our keyword research shows massive traffic for competitor brands relative to the non-branded terms and my guess is that this traffic converts well. I'd like to figure out a way to get some of that traffic for my client without crossing any ethical boundaries. The only thing I can think of is having a comparison page with good onsite optimization. Does anyone else have any tips on how to rank for these terms?
Link Building | | Riona0 -
Keywords Ranking Secret?
When I searched "long dresses" in Google.com, and found the following page is ranked on top 10 http://www.shopstyle.com/browse?fts=long+summer+dresses But there is no back link pointing to this page, so why does this company manage to rank high for such a competitive keyword without link building? Any opinions?
Link Building | | Milanoocom0